Models: Baojun E-Series and Hyundai Kona EV climb in depressed market
For the first time since the beggining of the Third Age of the Electric Vehicle, registrations were down (-9% YoY) in August, to some 158.000 units, mostly due to the subsidy-related steep drop (-12%!) in China, and because the current plugin market dances to the tune of China...Stuff like this happens.
But while BEVs are hanging on (+8% YoY), the PHEV crisis worsens every passing month (-39% YoY, worst drop ever!), which means that BEVs are growing their share to unheard levels in a long time (76% in August).
As a result of these convoluted times, the PEV share reached 2% last month, keeping the 2019 PEV share at 2,3%, slightly lower than the record 2,4% it had in June.
In the context of this receiding market, few models have reasons to celebrate, but there are a few glimpses of light, the leader Tesla Model 3 had its best off-peak month ever, with 21.336 deliveries, so we can expect/hope for a record-breaking month in September from the Tesla star player.
But the star of the month was the SAIC Baojun E-Series, shooting 8 spots, to #6, thanks to a record 8,698 units allowing it to win last month Silver Medal. Expect the tiny two seater to continue climbing positions, maybe reaching #4 by year end.
Another model on the rise is the Hyundai Kona EV, now up to #9, one hopes the Korean maker finds more batteries for its compact crossover, so that we can see it climbing more steps.
Outside the Top 20, the Tesla Model S (2.095 units last month, best off-peak performance this year) is just 725 units behind the #20 Changan Eado EV, so we should see the Tesla flagship return to the Top 20 next month.
Manufacturers: Tesla and the Chinese
August saw the leader Tesla reach its best off-peak month this year, so we could witness another all-time record for the Californian brand, while below it, BYD, BAIC and SAIC all scored five-digit performances, despite the doom and gloom in its domestic market, which means that it is the smaller brands that are suffering the most.
Is there a process of natural selection going on?
Still, there was another Chinese OEM shining, with GAC joining the Top 20, in #20, thanks to 3.821 units, most of them coming from the hot GAC Aion S sedan.
We have to go down to #11 to see the first relevant position change, with Toyota climbing 4 spots, now that the Chinese operations are in full swing and the Prius PHEV seems to be in recovery mode.