Wednesday, September 14, 2016

Norway August 2016


1-2 Win For Golf Twins

There were 3.826 new plug-ins sold in Norway last month, up 44% YoY, with the EV Share stable at 28,7%.

In August, the VW Golf GTE managed to end in First Place, winning its second Monthly Best Seller Trophy (April was its first), this time followed by its all-electric twin, the e-Golf.

The Mitsu Outlander PHEV went down to Third, ending the month with its worst result (356 units) since January. Troubles ahead for the Japanese company?

On the other hand, the #5 BMW i3 registered 293 units, all from the BEV variant, being its best result in 7 months.

PlModelSales  
1Volkswagen Golf GTE487
2Volkswagen e-Golf421
3Mitsubishi Outlander PHEV356
4
Nissan Leaf
318
5
BMW i3
293

Looking at the year-to-date ranking, if the podium positions remain the same, there are significant changes below the Fifth Position, the BMW i3 jumped three places to #6, while the VW e-Up! climbed one position to #12, thanks to 114 registrations, its best result since January, but the most important shift lies much lower...

...The Tesla Model X had its first real deliveries month, with 168 registrations, shooting nine positions to #22, surpassing three direct adversaries (Cayenne Plug-In, Merc GLE500e and Audi Q7 e-Tron) in the Luxury SUV class, with the current leader (#13 BMW X5 PHEV) some 500 units ahead, is it possible for the Minivan / SUV / Sports Thingy to still reach the leadership? I wouldn't bet against it.

At the bottom of the ranking there are two debuts to mention, the BMW 740e landed with an impressive 12 units, shooting straight away for the F-Segment/Full size class leadership, while the Hyundai Ioniq Electric registered its first four units, the good-looking Korean model has a lot of potential, but will depend on the Manufacturer willingness to make it in sufficient numbers (Do you hear that, Kia?) and to update it in a timely fashion, i mean, 28kWh battery is sooo 2015...

Looking at the manufacturers ranking, Volkswagen (31%) continues in the lead, followed from a far by Mitsubishi (14%) and Nissan (13%).

PlNorwayAug.YTD%'15Pl
1Mitsubishi Outlander PHEV3563.703134
2Volkswagen e-Golf4213.559121
3Nissan Leaf 3183.147113
4Volkswagen Golf GTE4872.994106
5Volkswagen Passat GTE2221.680620
6
7
8
BMW i3
Tesla Model S
Audi A3 e-Tron
293
170
120
1.496
1.454
1.403
5
5
5
5
2
7
9Renault Zoe151.32458
10Mercedes B250e2761.141410
11Kia Soul EV132884311
12
Volkswagen e-Up!
11478139
13BMW X5 40e27699219
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
30
32
33
34
35

BMW 225xe Active Tourer
Mercedes C350e
Volvo V60 Plug-In
Volvo XC90 T8 
Nissan e-NV200 / Evalia
Mercedes GLC350e
Peugeot iOn
BMW 330e
Tesla Model X
Mitsubishi I-Miev
Citröen C-Zero
Audi Q7 e-Tron
Mercedes GLE500e
Renault Kangoo ZE
Porsche Cayenne Plug-In
Peugeot Partner EV
Smart Fortwo ED
BMW i8
Ford Focus Electric
Citröen Berlingo EV
BMW 740e
Hyundai Ioniq Electric
Others
140
132
25
33
47
62
23
49
168
34
13
73
8
21
14
10
1
2
3
1
12
4

685
671
536
534
529
425
222
208
198
180
153
143
128
94
92
90
33
33
25
17
12
4
15
2
2
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
N/A
22
12
N/A
14
N/A
13
N/A
N/A
26
16
N/A
27
17
24
18
15
25
21
23
N/A
N/A


TOTAL3.82629.292100



Models breakdown by Fuel Source

The percentage of plug-ins in the general ranking is so significant, that we've decided to make a separate table for the breakdown of models by fuel source:

PlModelSales  
1Toyota RAV4735
2Volkswagen Golf GTE487
3Volkswagen e-Golf421
4Toyota Yaris410
5
5
7
8
9
10
Toyota Auris
Volkswagen Tiguan
Mitsubishi Outlander PHEV
Nissan Leaf
Volkswagen Golf ICE
Skoda Octavia
361
361
356
318
306
237

With 29% share, the EV's performance in the general ranking is increasingly more relevant, of the 1.214 units sold by the leader VW Golf in August, only 306, or 25%, didn't had a Plug.

Splitting models by fuel source, it is a Toyota vs Volkswagen clash, with these brands monopolizing the Top 6 positions, with the Toyota RAV4 being a surprising best selling model, outselling the VW Golf twins (#2 GTE and #3 e-Golf), with the VW Tiguan rising to #5, a good indication for the success of the upcoming Tiguan GTE...

The remaining plug-ins in the Top 10 are the Mitsu Outlander PHEV, #7 with 356 units, and the Nissan Leaf in #8, making it two BEV's, two PHEV's, three HEV's and three regular ICE's. Talk about diversity...How long will it take until other markets will be like this?

2 comments:

  1. What happened to Zoé?

    ReplyDelete
    Replies
    1. My guess is that they are already waiting for the improved R400 version

      Delete