Monday, November 6, 2017

Norway October 2017

Image result for 2017 vw e-golf in norway
"i3 who?!? I eat two of those for breakfast..."

E-Golf smashes the competition


After a record September, the Norwegian plug-in market returned to more regular performances, registering 5.351 units (43% share), which is still up 48% YoY, leading to an increase in the YTD tally to some 48.000 registrations, up 31% YoY, and pulling the 2017 plug-in share north again, now at 38%. Will it reach 40% by year end?

Interestingly, the overall fuels share in October not only paint the rise of plug-ins, with BEVs registering 21% share and PHEV 22%, but also the demise of diesel-powered cars, scoring only 20% share, not only below plug-ins, but also behind regular gas cars (23% share), with the remainder (14%) going to regular HEVs.

Looking at October Top Sellers, it was all about the VW e-Golf, not only it scored a new personal best (1.168 deliveries), but it also performed the second highest result ever for a plug-in in Norway, only behind the 1.493 Tesla Model S registered in March 2014. VW's glass factory must be going in full steam...


In Second Place we have the BMW i3, with 417 deliveries, its best result in four months, while the last place of the podium went to the Mitsubishi Outlander PHEV, that thanks to some nice discounts, revived the SUV career, registering 411 units, its best result in over a year.

Just outside the podium, we have two surprises, in Fourth Place we have the Volvo XC60 PHEV, with 275 units, as the result of Volvo's PHEV ramp up, meaning we should see their models more frequently in this Top 5, while in Fifth Place we see the old geezer Nissan Leaf teaching the young ones a lesson or two, by delivering 269 units, an impressive performance, considering its successor is less than three months away.

PlModelSales  
1Volkswagen e-Golf1.146
2BMW i3417
3Mitsu. Outlander PHEV411
4Volvo XC60 PHEV
275
5Nissan Leaf269

Looking at the YTD ranking, the most important news were the return of the VW Passat GTE to #5, changing places with the Tesla Model X, while the Mercedes B250e dropped two positions to #14, having registered only 22 units. The end is near for the Mercedes BEV...

Another model registering low numbers, and in this case without any logical reason, is the Renault Zoe, registering only 18 units in October, which itself was preceded by only 38 units in September. Given the overall success of the model across Europe, one wonders why would it suddenly tank in the largest European market. Is Renault doing a Kia-thing, prioritizing EU-markets, in order to comply with the CO2 mandate?

In the second half of the ranking, the VW e-Up! was...up one position, to #20, thanks to 137 deliveries, its best result in 26 months, while the Volvo XC60 PHEV climbed two positions to #22.

In the manufacturers ranking, Volkswagen (23%, up 1%) is in the leadership, with BMW (16%, down 1%) in Second, while Tesla (11%) is ahead of Mercedes (10%) in the race for the Third Spot.

Footnote: Five additional Hyundai FCEVs and one Mirai were added in October, with the Hyundai SUV leading the 2017 race by 25 to 13, despite being an older model. Sharewise, FCEVs have 0,03% share of the market.

PlNorwayOct.YTD%'16Pl
1Volkswagen e-Golf1.1685.699122
2BMW i34174.16695
3Nissan Leaf2693.18074
4
5
6
Mitsubishi Outlander PHEV
Volkswagen Passat GTE
Tesla Model X
411
207
130
3.150
2.859
2.824
7
6
6
1
6
11
7
8
Mercedes GLC350e
Tesla Model S
135
162
2.312
2.185
5
5
21
8
9Volkswagen Golf GTE2102.09543
10
11
Renault Zoe
BMW 225xe Active Tourer
18
232
1.898
1.757
4
4
10
12
12Volvo XC90 T81931.494319 9
13
14
15
16
17
Hyundai Ioniq Electric
Mercedes B250e
Audi A3 e-Tron
Mercedes C350e
Opel Ampera-e
160
22
137
117
35
1.450
1.438
1.361
1.061
958
3
3
3
2
2
20
9
7
15
N/A
18
19
Audi Q7 e-Tron
BMW X5 40e
86
114
873
866
2
2
22
16
20Volkswagen e-Up!137719114
21
22
23
24
25
26
27
28
29
30

Volvo V60 Plug-In
Volvo XC60 PHEV
Kia Soul EV
Volvo S/V90 PHEV
BMW 530e
Toyota Prius PHV
Mini Countryman PHEV
BMW 330e
Kia Optima PHEV
Mercedes E350e
Others
70
275
56
137
43
31
72
36
28
27
216
688
637
601
537
379
365
332
311
309
231
1.592
1
1
1
1
1
1
1
1
1
0
3
17
N/A
13
N/A
N/A
N/A
N/A
24
39
N/A


TOTAL5.35148.327100


Source: elbil.no; ofvas.no


Models breakdown by Fuel Source

PlModelSales  
1Volkswagen e-Golf1.168
2Toyota RAV4437
3BMW i3417
4Mitsu. Outlander PHEV411
5
6
7
8
9
10
Toyota Yaris
Toyota Auris
Volvo XC60 PHEV
Toyota C-HR
Nissan Leaf
Skoda Octavia
386
315
275
272
269
250


With 43% PEV share, the general market is showing the electric road in unstoppable, breaking down sales by fuel source, we have four HEVs, two PHEVs, three BEVs and only one ICE model, that showed up only in #10.

This month the VW e-Golf is high above everyone else, with 700 units more than the Second Placed Toyota RAV4, with another BEV, the BMW i3,  closing the podium.

Two plug-in hybrids (Outlander PHEV and Volvo XC60 PHEV) and three additional Toyota hybrids (Yaris, Auris and C-HR) follow, with another BEV (Nissan Leaf) in #9, and the only ICE model (Skoda Octavia) closing the Top 10.

After September having been the first "NO ICE" Top 10 month ever, will we see the same happening in December? I wouldn't bet against it.

8 comments:

  1. Do you have any numbers about gas sales in Norway? It would be interesting to see if gas sales dropped a lot in the last years.

    ReplyDelete
    Replies
    1. Not a large change yet but sales are down about 5% since 2016.

      Delete
    2. The sales vs CO2 emission can be found here:
      http://www.ofvas.no/aktuelt-2/co2-utslippet-i-oktober-article754-396.html

      Delete
    3. The sales vs CO2 emission can be found here:
      http://www.ofvas.no/aktuelt-2/co2-utslippet-i-oktober-article754-396.html

      Delete
  2. I think you might be mistaken about the "old geezer" Nissan LEAF. I'm not sure how to verify this: but I've read elsewhere that while US deliveries of the new version are scheduled to begin only in 2018, they already started in October in some European markets -- obviously including Norway...

    (And Japan even launched already in September.)

    PS. I hope it's possible to set some saner captcha settings? The way they are now is just ridiculous, and I certainly won't go through this crap again.

    ReplyDelete
    Replies
    1. Check this out: https://insideevs.com/nissan-leaf-sales-japan-october-2017/

      Although a few demonstration units could have been registered in Europe, their numbers are testimonial and only for press events.

      Delete
  3. I can only imagine what the EV share would be if the Ampera-e was available in ample numbers.

    ReplyDelete
  4. 79gCO2/km for the whole fleet (equivalent to 3.3L/100km), that's terrific!

    ReplyDelete