Friday, September 21, 2018

Germany August 2018

Resultado de imagem para 2018 Porsche Cayenne PHEV
Cayenne PHEV: Going up

BMW and Porsche shine 

The German PEV passenger car market grew 23% in August, to 5,888 registrations, with BEVs growing slower (+13%) than PHEVs (31%). In 2018, all-electrics saw their share drop slightly to 0.9% share, while plug-in hybrids remained stable at 1%, making the total PEV share now at 1.9%.

Looking at August Best Sellers, BMW had another good month, placing two models in the podium, with the 225xe Active Tourer staying on top, with 707 deliveries, its third record performance in a row. Who said family-friendly MPVs weren't hip anymore?

The Renault Zoe was second, thanks to 421 deliveries, while the BMW i3 was Third, with 412 registrations.

But the surprise of the month regarded the new Porsche Cayenne PHEV, that with 298 deliveries (New personal best), was #8 last month, becoming the Best Selling Luxury PEV on the market, with the Second Best in the class being the Porsche Panamera PHEV, with 258 deliveries (Also new PB). Porsche is on a roll and this bodes well for the success of the upcoming Taycan BEV, so if i were Porsche, i would start right away in thinking to scale up the Taycan production, that is if they want to avoid a Herstellung Hölle...

BMW 225xe A. Tourer
Renault Zoe
BMW i3
Kia Soul EV
Smart Fortwo ED

Over the years, the German PEV market became known for its constant changes, but August took a break from that, with not a lot of changes in the Top 20, the main news were the BMW i3 climbing to Second Place, surpassing the VW e-Golf, that with 268 units, had its worst performance in over a year. 

The BMW 225xe AT is now ready to surpass the #5 Kia Soul EV, and if it continues at this pace, the MPV might even have a shot at getting to Third Place by year end.

Other changes were the #7 VW Passat GTE surpassing the Golf GTE stablemate, thanks to a record 328 units, while the Hyundai Ioniq Electric jumped two positions, to #17, thanks to 138 registrations, its best result in the last 7 months.

There is a new model in the Top 20, with the Mini Countryman PHEV showing up in #19, but below this ranking, there is a rising star getting ready to join the best sellers, with the Porsche Cayenne PHEV just 222 units away from joining the Top 20, so we can celebrate its arrival by September, or October, the latest.

Porsche seems to have solved their batteries constraints, to the profit of the #12 Panamera PHEV, with the Sports Sedan having its best result ever, with 258 deliveries (52% of all the nameplate sales), and it won't be long until it surpasses the Mercedes E350e, thus becoming the best selling Luxury plugin in Germany.      

In the brands ranking, BMW (18%, up 1%) confirmed its leadership, ahead of Volkswagen (16%) while the #3 Smart (11%) has the Fourth Placed Kia (9%, down 1%) now further behind. 



  1. A French EV model is in the lead in Germany.

    That says a lot about the German EV models.

  2. Jose,

    I find it pretty amazing that the Nissan Leaf is not that popular in Germany.

    The Nissan Leaf is a better looking EV, and it has features like the e-pedal and pro-pilot. But still people in Germany prefer the Renault Zoe. Or is there somehow a substantial price difference in Germany between the Nissan Leaf and the Renault Zoe?

  3. Well, German carmakers don't really work on today's EVs, they all have new concepts- VW I.D, Daimler EQ, Audi A-Tron, BMW i series ... these EVs will be coming starting from 2019 and will be better than the most today's e-cars. Let's see the figures then.

  4. @ Juergen Hein

    Don't get me wrong. I like German cars very much. I have always been a fan of Mercedes Benz cars.

    It's just that they so far really haven't been very serious about producing a compelling and an affordable EV yet.

    They really haven't been able to compete with the Renault-Nissan-Mitsubishi Alliance.

    The only 2 EV's from a German car manufacturer that have reached some substantial sales numbers in Europe in the current decade are the VW e-Golf and the BMW i3.

    The German car manufacturers really can do much better. There is no lack of capability or capacity. Not at all.

    German car manufacturers don't want to sell less ICE cars. They want to keep selling as much ICE cars as possible. That's the real reason.

    But it looks like things are going to change in the coming years. Let's hope that a great many compelling and affordable EV models will come from Germany in the coming years and that they actually will be prepared and willing to produce them in very large quantities so that the whole world will be flooded with these German EV models.

    Have a nice day.

    Kind regards,

    Khushi Rasool

  5. In my opinion there hasn't been any real competition on EV market yet, I hope it will come. EV shares in most countries are only a few percent - so no manufacturer droped behind, VW deliberately doesn't develop e-golf what is already now outdated and will run out. Important is what would happen in the next 2-3 years.

  6. If VW sold the 764 (Norwegian) e-golf in germany the chart would look different.
    Please keep in mind: year long waiting list for e-golf, ioniq, smart...

  7. The base model of the VW ID. Compact Hatchback EV (Neo?) will be priced slightly under €25,000.- in Europe in Q1 2020.

    That will be a very competitive EV model.

    1. Let's see if they can fulfil that promise. In 2020.

      Tesla started the Model 3 in 2017 and the long promised 35k version is still to be unveiled, so...

  8. How is diesel market share doing? I enjoy reading that part of the reports!

    1. August was a special month, as carmakers made a big sellout of ICE cars in antecipation for the new WLTP CO2 rules, so diesel went up significantly.

      September / October will probably see a big drop for diesel, maybe in November we should see the real demand for the fuel.