Thursday, March 18, 2021

China February 2021

Tesla launches made-in-China Model Y configurator, starts taking orders -  Electrek

 

Tesla Model Y ramps up

Plugins had another great month in China last month, with 104,000 units, a six-fold jump regarding the same month last year, although February 2020 had been heavily disrupted by the Covid pandemic, but if we were to compare with February 2019, last month would also mean a major jump in sales, as 2 years ago, we were celebrating 41,000 registrations in February...How times have changed, eh?

Last month plugin share reached 9% (7.5% BEV), pulling the 2021 share to 8.7% (7.3% BEV), and considering January and February are China's weakest months, we can now safely assume that the local plugin market will cross North of the two-digits mark this year, maybe even during the first half of the year!

Looking at February Best Sellers, we have 2 midsize models (the two Teslas), 2 City EVs (Wuling Mini EV and Ora's Black Cat), and one big sedan (BYD Han EV), with the highlight being the Tesla Model Y winning its first (of many) podium spots.

Here’s February Top 5 Best Selling models individual performance:

 

 

#1 – Wuling HongGuang Mini EV

A big name for such a small car, the Wuling EV scored 20,167 units last month, effectively ending a 7 months records streak, but it was still a great result, as this score was still more than the 2 other nameplates in podium had combined, meaning that the tiny four-seater is to continue growing during the next few months, possibly reaching some 350k-450k units score by the end of the year. The reason for this success? Well, it is one of the cheapest EVs on the market ($4,400!!!), and yet, it’s not all that bad, as the SAIC-GM-Wuling joint-venture model can seat 4 people (or 3 people and a bit of cargo, or 2 with a fair amount of cargo – 741 liters), in car that is a tad larger (2,917 mm / 114.8 in) than a Smart Fortwo EV, sure, range is not brilliant (smaller battery version has 9.2 kWh battery, top spec version has a 13.8 kWh battery), just like the motor (27hp), but it has only 665 kg curb weight to carry around and is highway capable, so in order to have the 4,200 USD price, without subsidies, one can’t expect miracles... At this price level, the Wuling EV is in position to be a disruptive force in urban mobility, not only against 4-wheeled private transportation, but also against 2 and 3-wheelers. This EV could be a game changer, and not only in China...

 

#2 – Tesla Model 3

The poster child for electric mobility hit 13,688 units last month, and while it’s not as high as one could expect, Tesla’s midsizer continues firmly above the 10,000 mark and should continue scoring 12k-15k performances in the near future. Unless, of course, its sibling Tesla Model Y starts to steal a significant number of sales from it...Interestingly, February was the probably the first time that the Model 3 has beaten the category Best Sellers in the overall market, as the Californian outsold the Audi A4 (9,000 units), BMW 3-Series (10,000), and Mercedes C-Class (11,000), so one might say that the Tesla sports sedan is getting closer to its goal.

 

#3 – Tesla Model Y

Tesla's new baby hit 4,630 units last month, and while it’s not (yet) a Model 3-beating score, it means that the production ramp-up is going smoothly and should hit its peak during the second quarter of the year. Tesla’s midsize crossover future cruise speed in China is a question mark, while traditionally SUVs/Crossovers haven't sold as much as their sedan counterparts, the truth is that the market is leaning towards higher riding bodies, so the Model Y could surf the wave and outsell its Model 3 by quite some margin. Currently, the Premium midsize SUV Best Sellers in the overall market are the Audi Q5 (12,500 units), BMW X3 (10,900) and the Mercedes GLC (8,900), so we could expect the Californian jump to 10k-up performances soon, and maybe cruise at some 15,000 units/month speed this year.



#4 – Great Wall ORA Black Cat (R1)

Great Wall managers decided to grant its EV-only sub-brand Ora a Cat Pack, transforming its tiny R1 Smart-lookalike into the Black Cat, launching later the R2 model (think Scion XB/Toyota Urban Cruiser kind of vehicle) as the White Cat, and to lead the Pack, Great Wall has just launched the Good Cat, a chunky (and funky) compact hatchback (VW Golf sized) that kinda looks like a Porsche 356 in the front, a Toyota from the side, and the back...Well, it’s its own thing. And in good time they did it, because they had all 3 Cats in last month Top 20... But enough of the other Cats, we are here to talk about the Black Cat, that delivered 4,561 units in February, allowing the Great Wall model to continue in the forefront of the resurgence of City EVs.


#5 – BYD Han EV

The rise and rise of BYD’s luxury sedan in China has been paused in February, with the big BYD ending a 6 record results streak, by delivering just 4,100 units, but it still enough to beat the 2nd best selling full-size model (Li Xiang One) by quite some margin, as the bif SUV had little more than half of its sales. The current poster-boy for BYD is expected to continuing thriving, in the foreseeable future, keeping the category leadership with an iron fist.

  




Looking at the remaining Best Sellers table in February, a mention to the record score of the small Changan Benni EV, with 3,274 units, its second record performance in a row, allowing this Toyota Yaris-like hatchback to jump to 6th last month, and raising the question if we aren't witnessing the rise of a new star in the competitive Chinese EV market...Discuss.

Another model jumping positions is SAIC's Roewe ei6 PHEV sedan, that showed up in #13 last month, thanks to 1,639 units, its best score since June 2019. 

But the flavour of the month are the models from local startups, and this time we had 6 representatives in the table, with the highest placed being the #6 Li Xiang One (2,300 units), while NIO placed all its 3 models in the Top 20(!), XPeng had its popular P7 sedan in #17, with 1,409 units, and Hozon saw its small crossover Neta V reach #11, with 2,002 units.

Others also had reasons to celebrate, like Great Wall placing all of its 3 Cats in the Top 20, or BMW, that besides the usual 530Le, #16 last month, saw its new iX3 EV sneak in the table, in #20.

Below the Top 20, a reference to the ramp-up of the BYD D1 EV, a compact MPV (hurray for MPVs!) aimed at ride-hailing services, namely DiDi, that has reached 1,166 units last month, so we should see it in the table soon.





Looking at the 2021 ranking, if the Wuling Mini EV is the undisputed leader, while below it, the Climber of the Month was the Tesla Model Y, that jumped from outside the Top 20, into #9, and still in the Top 10, Ora's Black Cat climbed to 4th, at the expense of the GAC Aion S, the Li Xiang One was also up one spot, to 6th, and the Changan Benni EV jumped 3 spots, to #8.

The Black Cat and Benni EV rises underline the fact that City EVs are returning to the spotlight, with the Wuling EV being its finest example.   

But it weren’t only with the City EVs shining, as Great Wall's intriguing looking Ora Good Cat joined the table, in #18, a surprising result, as compact hatchbacks aren't a popular segment in China, and something of a good news for Volkswagen's ID.3 (possible) career in China, apparently you can break into the local Top 20 with a compact hatch...

Local startup models are as present as ever, and just outside the Top 20, we have two more of these, with the XPeng G3 in #21 and the Weltmeister EX5 in #22...Thus making 8 local startup models in the Top 22 positions!

Looking at the makers ranking, the SGMW joint-venture (22%, down 1%) is in the leadership, while below it, there was an important position change, with Tesla (12%, up 3%) jumping ahead of BYD (11%, down 1%), with the Californian maker now assuming the runner-up spot.

Below the podium, SAIC (8%, down 1%) is 4th, followed by the #5 Great Wall (6%) and the rising #6 NIO (5%, up 1%), that has surpassed GAC (4%) last month.

Interestingly, in the race for Best Selling Foreign Brand not named Tesla, the #12 BMW has surpassed Volkswagen, now relegated to #13, with the German maker, which is the largest brand in the overall Chinese automotive market, being currently behind not only BMW, but also  below startups like XPeng (#9), or Li Xiang (#11)...Those ID models are badly needed, aren't they, VW?


25 comments:

  1. You might want to update the price of the HongGuang: it is actually over $4400 at the current exchange rate...

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  2. I said it before, and I'll say it again: the Model 3 figure is indeed *exactly* as much as one would expect, given Tesla's production and export targets...

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  3. Not only have crossovers generally overtaken sedans in China: but taxation policy makes EVs in the crossover category an easier sell than sedans. So once production is fully ramped, I'd expect quite a bit more than 15,000 Model Y per month...

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    1. Interesting perspective on eSUVs, thanks.

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  4. Besides Tesla, Nio seems to be the only maker that mostly evaded the usual February slump... I guess that implies these are the only makers that are production-constrained right now?...

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    1. It might not be so easy to see as you say, because we need to have in account the existing inventory, with the factories shutting down for a week or so in February for the local New Year celebrations, some makers with a tighter inventory might have suffered from lack of available units.

      I'm not saying your assumption is wrong, it most likely isn't, but it might be incomplete because of what i said before.

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    2. Of course the production pause plays a role -- which is presumably why we see somewhat of a reduction even for Nio. But the drops for pretty much all other makers (other than Tesla) are much more pronounced than what could be explained by a one-week pause...

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  5. I'm not sure the Good Cat is really good news for ID.3... It seems to offer similar specs to the mid-range ID.3 trim, at something like half the price. I don't think VW's brand in China is strong enough to overcome this sort of difference?...

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    1. Volkswagen is the best selling brand in China, despite not being known to be a low cost brand, quite the contrary, that alone shows the strength of the brand there.

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    2. Yeah, but I suspect the price difference for combustion cars isn't quite as large; while the difference in product quality is probably larger? With EVs, where there isn't much difference in quality, while price differences are huge, global legacy makers have been niche players thus far -- and it doesn't look to me like the ID.3 has the potential to change that significantly...

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    3. What makes VW's market lead in China quasi irrelevant is that a car group that is totally insignificant in China - PSA, being Peugeot, Citroen and DS - scored a 9,4% margin per unit sold in (H2) 2020. VW ..... 0,4% (BMW 2,7%.)

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    4. @antrik: i guess we will have to wait for the ID.3 launch in China to see how it will behave.

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    5. Will VW even launch ID3 in China? VW Group has scaled their China BEV forecast way down the past 18 months or so, and they have plenty of other models there.

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    6. Last I heard, ID.3 was officially (IIRC) confirmed to arrive in China by the end of this year?...

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  6. BTW, to me the front of the HongGuang looks more like a Beetle (which is admittedly also a Porsche); while the side reminds me more of a Mini...

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  7. The overall market was in February in China 1.15 million (104k/9%), after the January 2.05 million (173k/8,4%).
    What happened, is it a usual seasonal change?

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    1. Usual Chinese New Year holidays (one to two weeks of factories shutdown) results.

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    2. Chinese/Lunar New Year.

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    3. Yes, the Chinese market is always very slow in February.

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    4. Except when LNY is in January :)
      (Pandemic years excepted, ha)

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  8. Hello José why you don't follow the US market?

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    1. Data isn't easily available

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    2. I noticed that you haven't been publishing any updates on the Italian market for about a year.
      If you need reliable data on the Italian market you can use the websites of UNRAE (the most common source for Italian newspapers) and the Ministry of Transport.

      http://www.unrae.it/dati-statistici/immatricolazioni

      https://www.ilportaledellautomobilista.it/web/portale-automobilista/statistiche-immatricolazioni-autovetture

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    3. Problem in Italy (and many other markets) isn't availability of data -- it's just limited bandwidth on the author's side...

      (Apparently more than usual these past few months :-( )

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