Saturday, January 19, 2013

Austria Full Year 2012 (Updated)

2011 Mercedes-Benz A-Class E-Cell

The austrian EV market has nearly doubled their sales to 1.024 units, a fairly respectable number given the overall dimension of the local car market, with the Renault Twizy winning the pole position with 271 units, ahead of last years winner, the Citröen C-Zero, which sold 198 cars in 2012, 40 less than in the previous year.

Unlike other markets, where a single model represents 50% or more of the market, here it's more fragmented, with the #1 having just 26% share. But despite that, Renault as a brand achieves a comfortable 57% share, thanks to the good performance of their models (Twizy #1, Kangoo #3 and Fluence #4). With this successful background, things look good for the introduction of the Renault Zoe in Austria.

Now two curious aspects of the austrian market:

First, the 13 units sold of the Mercedes A-Class E-Cell, along with the dozens sold in the previous year indicates Austria as potential hit market for the electrification effort to be made by Mercedes this year;

Second, the best selling Plug-In Hybrid car was...The Fisker Karma. With a mammoth 12 units sold. Even if there's not available data about the Prius Plug-In sales, it's still amazing that the Karma outsold the Ampera/Volt sales counted together. And it also demonstrates that Plug-In Hybrids still have a long way to go in Austria...

Austria Dec 2012 %
Renault Twizy 12 271 21
Citröen C-Zero 1 198 15
Renault Kangoo ZE 1 185 15
Opel Ampera
Renault Fluence ZE

Mitsubishi I-Miev 20 69 7
Nissan Leaf 5 64 6
Peugeot iOn
46 4
Chevrolet Volt
Mercedes A E-Cell

Fisker Karma
12 1
Smart Fortwo ED
12 1
Opel Ampera 5 10 1
Tesla Roadster
8 1
Think City 3 8 1
Chevrolet Volt 1 1 0
Volvo C30 Electric
1 0
Toyota Prius Plug-In (a)
0 0
TOTAL 60 1.193 100

(a) - Data not available



  1. I dont know where you have your numbers from, but Statitics Austria delivers very different data. Check your source !!!
    2012 we had 165 Ampera plus 15 Volt registered as new ...
    More here:


  3. I'll update the data soon, thanks for the tip!