Tuesday, January 29, 2013

Markets Roundup Full Year 2012

Fisker Karma in Monaco
With most of 2012 data in, it's time for a roundup on some EV markets:

- The three countries with highest EV share are Norway (No surprises here) with 3,09%, followed by Estonia (Thanks to Mitsubishi) at 2,35% and finally in third there's the Netherlands with 0,98%;

- The Renault Twizy was #1 in eight countries, hitting a sweet spot in Central and Southern Europe;

- Renault sold some 600 units of the Fluence ZE in Israel, included in the Better Place battery swapping project and at 0,37% share it was not a bad start, but the question is if in 2013 they will resist the black hole that is becoming the Better Place deal;

- Nissan has sold 89 units of the Nissan Leaf in Hong Kong, meaning that Nissan sold more Leaf's there than in the whole of China;

- Where else in the world other than Monaco would the Fisker Karma be a best seller? That's right, the Cadillac Escalade of the  Plug-In market was the second best selling electric vehicle in Monaco, just behind the Renault Twizy. With this in mind, i'm assuming that Tesla will be the best seller this year;

- As proof that the EV market is a fast changing market, Finland had three different leaders in the last three years, starting with the Think City in 2010, followed in '11 by the Citröen C-Zero and the Nissan Leaf last year;

- The I-Miev family has a thing for finding new markets for electric cars and losing them for others in the following years, for example the Mitsubishi I-Miev started the EV market in 2009 in it's home market, being the best selling electric model that year and in 2010, before losing the crown to the Leaf in 2011.  The same thing happened in Germany (#1 in 2010 and 2011, #3 in 2012), Spain (#1 in 2011, #9 in 2012), Switzerland (#1 in 2010 and 2011, #4 in 2012), Monaco (#1 in 2011, #6 in 2012) and Ireland (#1 in 2010, #4 in 2011 and 2012). In 2012 the I-Miev family started to sell cars in new markets like  the Czech Republic (78 units), Iceland (9), Poland (13) and Colombia (28). It remains to be seen in 2013 how many of these will still crown a I-Miev member as best seller...

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