Japan July 2015

Outlander PHEV Bounces Back

After several months in the red, sales bounced back in July, growing 23% YoY to 3.501 units, making it the best selling month in tem months.

This sudden bump in sales is due to the launch of the restyled Mitsubishi Outlander PHEV, which sold 2.383 units, a number that sets a new monthly record for a single model and places it in #30 in the general ranking.

With the Leaf selling half (694 units) of what it did a year ago, the Outlander PHEV is back at the race for #1, it is still 875 units behind Nissan's hatch, but if the current leader doesn't rebound (The rumoured 30kWh...), Mitsu will take its restyled plug-in SUV to the leadership before year end.

Looking at the brands ranking, Nissan (44%) lost share over Mitsubishi (41%), and next month might even see a leadership change.

A final mention to the FCEV Toyota Mirai, 41 units were registered last month, not much, but it's a starting point, let's see how things develop from here.

Pl	Japan	July	2015	%	Pl '14
1	Nissan Leaf	694	6.185	41	1
2	Mitsubishi Outlander PHEV	2.383	5.310	35	2
3	Toyota Prius Plug-In e)	130	1.110	7	3
4	BMW i3 e)	100	700	5	6
5	Mitsubishi I-Miev	73	414	3	4
6 7 8 9 10 10	Tesla Model S e) Nissan e-NV200 / Evalia Mitsubishi Minicab Miev Mit. Minicab Miev Truck BMW i8 e) Honda Accord Plug-In	25 50 37 9 5	389 350 326 114 35 30	3 2 2 1 0 0	7 N/A 5 8 10 9
	TOTAL	3.501	14.963	100

e) Estimate

Source:http://evn.blog.eonet.jp; insideevs.com