Thursday, January 28, 2016

Estonia December 2015



Leaf Repeats Title in Crumbling Market

Only 55 electric cars were sold in 2015, down from 350 in 2014, placing the EV Share at a disappointing 0.27%.

This EV market has an uncharacteristic Boom-Bust behavior, possible to see in the EV Share over the years:

2011 - 0.3%
2012 - 2.4%
2013 - 0.7%
2014 - 1.7%
2015 - 0.3%


In the midst of this abnormality (Incentives related?), the Nissan Leaf won for the third consecutive time the Best Seller award, despite selling only 12 units, its worst performance ever.

Second was the Tesla Model S, up one position regarding last year, despite delivering only a third of the vehicles (10 now vs 30 in '14). 


The Volkswagen e-Golf replaced the e-Up! relative in the Podium, ending the year in Third, with only five units.

In a shrinking market, one major trend was the rise of plug-in hybrids from insignificance to 25% share, representing almost half of the models available.

PlEstoniaDec.     YTD%'14Pl
1Nissan Leaf
12221
2Tesla Model S110183
3
4
5
5
5
5
9
9
9
12
12
12
12
12
12
Volkswagen e-Golf
BMW i3 *
Nissan e-NV200 / Evalia
BMW i8
Porsche Cayenne Plug-In
Volkswagen Golf GTE
Kia Soul EV
Renault Zoe
Volkswagen e-Up!
Mitsubishi Outlander PHEV
Audi A3 e-Tron
Mercedes C350e
Opel Ampera
BMW X5 40e PHEV
Renault Kangoo ZE
1
1
1

1
1









5
4
3
3
3
3
2
2
2
1
1
1
1
1
1
9
7
5
5
5
5
4
4
4
2
2
2
2
2
2
N/A
6
5
N/A
N/A
N/A
N/A
6
2
N/A
N/A
N/A
N/A
N/A
N/A

TOTAL655100


Source: mnt.ee

* - 2 Bev + 2 Rex

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