Monday, January 25, 2016

Germany December 2015



Kia Soul EV Superstar *

For the first time ever, the 3.000 sales barrier was surpassed last month in Germany, registering 3.179 units, up 104% regarding the same month last year, with the EV Share ending the year at a record 0.75%, a significant departure from 2014, having recorded at the time 0.44% share. 

Total sales in 2015 mounted to 24.171 units, a 83% increase over last year.

The Kia Soul EV ended the year with another amazing performance, registering 918* units, relegating the Renault Zoe (450 units) back to Second Place, an interesting stat on the french hatch is that three out the best four performances in this market came in the last three months of the year, does this mean that the Zoe is finally living up to its full sales potential?

Below the Top Two, the BMW i3 posted an impressive 334 units, its second sales record in a row, the VW Passat GTE was Fourth, and the Tesla Model S posted an impressive Fifth Spot, with a personal best score of 234 units, enough to beat such illustrious competitors like the Porsche Panamera (78 units), BMW 6-Series (120) or Audi A7 (217), losing out only to the Mercedes CLS (326 sales), in the Four-Door-Sports-Sedan-Thingy competition.

PlModel
Sales  
1Kia Soul EV918
2Renault Zoe450
3BMW i3334
4Volkwagen Passat GTE244
5Tesla Model S234

Looking at the YTD ranking, plenty of changes as usual, the BMW i3 jumped to #2, surpassing the Mitsubishi Outlander PHEV and VW Golf GTE, while the Renault Zoe another position to #6, relegating the Tesla Model S to #7, a curious fact regarding the all-electric sedan is that despite seeing its sales increase 94% YoY, it actually fell one position regarding the 2014 ranking.

But, as we all know it, the EV ranking isn't the real success measure for Tesla, as its real competition have ICE motors, if we compare it with other four-door-sports-sedans, all playing at home, the Model S is still behind them (1.582 units for the "S" vs 1.751 for Porsche Panamera, 2.164 for the BMW 6-Series, 4.129 for the Audi A7 and 5.122 for the Mercedes CLS), but if the Californian sales grow by 50% next year, Porsche and BMW can be beaten at their own home... 

The Volkswagen Passat GTE switched positions with the Nissan Leaf, climbing to #9, while the Mercedes C350e climbed two positions to #13.

In the manufacturers ranking, Volkswagen (20% Share) won its first manufacturers title, followed by Kia (16%), while last year front runner, BMW, ended in Third with 13% share.

Below, you will find the 2015 Trophy Room:

Best Selling BEV & Small Car: Kia Soul EV, 3.839 units. the Surprise Of The Year*, representing a 72% jump over the 2014 result, achieved by the BMW i3;

Best Selling PHEV & SUV: Mitsubishi Outlander PHEV, 2.128 units. The japanese SUV repeated the same trophies of 2014, while at the same time doubled sales and won its first podium, ending 2015 in Third;

Rookie Of The Year: Volkswagen Passat GTE, 996 units. Volkswagen willing, this could be a serious candidate for the Best Seller Trophy;

Looking at the BEV / PHEV breakdown, PHEV's increased significantly their share, growing from 25% in 2014, to the current 41%, thanks in most part to new models in the market, so expect this trend to go throughout 2016.

It is hard to predict 2016 in this market, as it is fertile in surprises, but i would say the VW Passat GTE will become a major player, while the Renault Zoe might finally see its sales increase significantly. Expect new models to appear and make an impact, especially the VW Tiguan GTE. As for sales predictions, i would say that fast growth will continue, so my guess will be around 35-40k units. 


PlGermanyDec. YTD'15%'14 Pl
 1Kia Soul EV9183.8391628
2BMW i3 (1)3242.27191
3Mitsubishi Outlander PHEV1312.12895
4Volkswagen Golf GTE1432.109913
5Audi A3 e-Tron981.839810
6Renault Zoe4501.78773
7
8
9
Tesla Model S
Volkswagen e-Golf
Volkswagen Passat GTE
234
45
244
1.582
1.092
996
7
5
4
6
8
N/A
10Nissan Leaf
27
948
4
7
11
Smart Fortwo ED
16
676
3
2

12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
33
33
36
36
38
39
40
Volkswagen e-Up!
Mercedes C350e   e)
Mercedes B-Class ED
Renault Twizy
BMW i8
Porsche Cayenne Plug-In
Volvo V60 Plug-In
Mercedes S500e   e)
BMW 225xe Act. T. PHEV
Renault Kangoo ZE e)
BMW X5 40e PHEV
Porsche Panamera Plug-In
Audi Q7 e-Tron
Nissan e-NV200 / Evalia
Toyota Prius Plug-In
Mitsubishi I-Miev
Volvo XC90 T8 Plug-in
Mercedes GLE500e
Porsche 918
Opel Ampera
BMW 330e
Ford Focus Electric
Peugeot Partner EV
Citröen Berlingo EV
Citröen C-Zero
Peugeot iOn
Audi R8 e-Tron
Renault Fluence ZE
Volkswagen XL1
39
119
28
26
15
19
74
20
2
15
26
16
18
21
3
4
71
15

1

1


1
3


2
547
501
485
435
393
356
321
267
263
180
163
157
155
148
112
98
77
75
46
24
19
15
15
15
12
12
6
5
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
4
N/A
16
9
11
19
12
20
N/A
N/A
N/A
14
N/A
21
15
N/A
N/A
N/A
25
18
N/A
26
N/A
N/A
24
23
N/A
31
N/A

TOTAL
3.179
24.171
100


(1) - 124 Bev + 210 Rex

* - In a possibly related topic, in 2015 there were 2.000 Kia Soul EV's imported to Norway...


Source: kba.de

5 comments:

  1. The Zoe is running on full sales since the bugfix after the summer break from Renault.

    ReplyDelete
  2. When is Audi going to start selling the Q7 e-tron in large numbers, its been on sell since April. Also Audi sold 49 A3 e-tron in the U.S.

    ReplyDelete
    Replies
    1. Audi Q7 e-Tron is said to be on sale in the First Quarter, so expect it's starting to be available in March...

      Thanks for the input on the A3 e-Tron in the US, i have updated the article accordingly.

      Delete
  3. In somewhat related news, the red/black color combination of the Soul EV seems to be not buyable any more.

    ReplyDelete
    Replies
    1. Too bad, it was my favorite Soul EV color...

      Delete