Portugal September 2017

Renault Zoe #1

EV Sales continue on the rise in Portugal, with sales in 2017 up 101% YoY to 2.654 units, with the PEV share at a record 1.5%, there's good reasons to be optimistic and see registrations reach 4.000 units this year.

After years of underwelming performances, the Renault Zoe is finally living up to expectations, leading the market with 524 registrations, with its stock numbers (903 units) only 100 units below the most common EV in Portugal, the Nissan Leaf.

With a new Leaf landing in a few months, it will be interesting to see if the Japanese hatchback outsells its French cousin in this market.

Another popular brand is BMW, with the BMW 330e in Third Place overall, while also being the best selling PHEV, while the i3 is #4 and the BMW 530e is #8, being the highest standing Rookie. 

This is one of the few markets where the Mercedes C350e still outsells its GLC350e SUV-relative. Blame it on company-car deals, which is also the same reason why the BMW 330e is so well placed.

Further down the ranking, two novelties are tied in #16, the Mini Countryman PHEV has registered a record 14 units last month, with the Mini plug-in confirming to be a success story, while the VW e-Golf had 11 deliveries, a new personal best, let's hope the larger battery coincides with a renewed effort from the local importer to promote the car and place it in a Top 10 place. Considering the several months waiting list, demand won't be a problem...

In the manufacturers ranking, thanks to a strong lineup, BMW is in the lead, with 29% share (Up 1%), followed by Renault (19%) and Mercedes (16%, up 2%).

Pl	Portugal	Sept.	2017	%	Pl '16
1 2	Renault Zoe Nissan Leaf	42 15	524 268	19 10	6 1
3	BMW 330e	10	233	9	7
4	BMW i3	20	189	8	4
5 6 7 8 9 10 11 11 13 14 15 16 16 17 19 20 21 22 23 24 24 24 27 27	Mercedes C350e Mitsu. Outlander PHEV Mercedes GLC350e BMW 530e BMW 225xe Active Tourer Volkswagen Passat GTE Volvo V60 Plug-In Mercedes E350e Toyota Prius PHEV Kia Soul EV Volkswagen Golf GTE Mini Countryman PHEV Volkswagen e-Golf BMW X5 40e Hyundai Ioniq Electric Tesla Model S   e) BMW 740e Tesla Model X   e) Volvo XC90 PHEV Audi Q7 e-Tron Porsche Panamera PHEV Audi A3 e-Tron BMW i8 Porsche Cayenne PHEV	22 18 25 40 4 11 4 15 1 9 7 14 11 1 3 5 1 3 5 2 2 2	179 162 157 146 132 99 73 73 52 51 39 34 34 24 22 18 17 16 13 12 12 12 9 9	7 6 6 5 5 4 3 3 2 2 1 1 1 1 1 1 1 1 0 0 0 0 0 0	2 3 22 N/A 13 10 5 N/A 27 11 8 N/A 18 10 N/A 15 23 26 28 31 N/A 28 21 20
29	Mercedes B250e Others	2 13	5 38	0 1	19
	TOTAL	305	2.654	100

Source: ACAP

Plug-ins and Regular Hybrids

Pl	Model	Sep. Sales
1	Toyota Yaris Hybrid	120
2	Toyota Auris Hybrid	107
3	Toyota C-HR Hybrid	80
4	Renault Zoe	42
5	BMW 530e	40

As plug-ins reach new heights, it starts to be interesting to compare them with regular hybrids, a class completely owned by Toyota, placing three models in the podium.

Nevertheless, the Third Place seems attainable, so in the near future the Toyota domination is likely to be dented, bit by bit. 

No wonder Toyota is now heavily promoting the Hybrid lineup, the plug-in fever is on their way to overcome them....