BMW wins Colombia
After a long absence, Colombia is back at EV Sales, with 198 units sold in 2017, the market has regressed, but the numbers are still significant, with the EV share now at 0.08%.
After the first pioneering years having been divided between Mitsubishi (2011 & '12) and BYD (2013 & '14), the First Year of the Electric Car in Colombia (2015) had much due to the arrival of BMW, and especially Renault, in particular of its Twizy city vehicle, which struck a chord in the local market and registered 215 units that year, being responsible for 80% of all plug-in sales then.
2016 continued with the trend, with Nissan adding the Leaf to the market mix, helping to record the best year ever for PEVs in Colombia, with 278 units and 0.1% share.
This year, the numbers were less impressive due to fiscal changes, but the last four months of the year resumed the growth path.
Looking at individual brands, Latin America is an interesting playground for PEVs, as Chinese brands are racing other OEMs on a leveled field, and you can see it a bit more clearly in Colombia, as it is one of the largest markets over there.
BMW won the 2017 race, earning its first manufacturers trophy, with a strong support from the local importer, that retails a five model lineup (i3, i8, 330e, 530e, X5 PHEV), owing the exponential growth to the introduction of their PHEVs.
Renault had a significant drop, suffering from the fiscal changes, which hit the Twizy hard, which made it drop to the runner-up place.
Finally, BYD was Third, returning to sell PEVs in 2017, with a three model lineup (e5, e6, Qin PHEV), despite selling just 22 units, not its best year in this market (It registered 23 units in 2014), it ended the year on a strong note, and with BYD opening their first plug-in dedicated store in the capital Bogotá, expect the Chinese brand to grow significantly in 2018.
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