Wednesday, February 21, 2018

Netherlands January 2018

Image result for VW e-Golf netherlands

VW e-Golf Shines

January had 1.620 registrations (2.7% share), up 126% regarding the same period last year, after several months recovering from the PHEV addiction, the market is starting to get into cruise speed, with both technologies growing (BEVs +182%, PHEVs +16%). 

Last month it was all about the VW e-Golf, with the German model shattering its previous record, by registering 506 units. Also important is the fact that 23% of all VW Golf sales came from the BEV version. Considering the VW best seller is production constrained and the automaker promised to double the output, how high can the e-Golf go? 900 units/month? More?

Looking elsewhere, positive month also for the Hyundai Ioniq BEV and Opel Ampera-e(!), with both models breaking also their personal bests, and securing a podium seat in the first step of the 2018 race.

The BMW i3 also had a promising start, helped by the facelift, the German hot hatch scored 131 units (One of them was a Rex), being its best result in 25 months.

Surprising results for the two best selling PHEVs, with the Volvo XC60 PHEV registering 87 units, the best sales result for a plug-in hybrid ever since they lost the company car incentives, while the Porsche Panamera PHEV had 59 sales, its best result in four years.

Final mention to the Peugeot Partner Tepee EV, that registered 9 units in January, allowing it a Top 20 presence, this says a lot about PSA state of mind, on the face of the current fast electrification process, they were caught with their pants down and while their new Plug-ins do not arrive in 2019/20, they are stuck between a rock (Being ripped off by GM with the Ampera-e) and a hard place (Selling short range, niche BEVs).

Not a good place to be, especially considering they were leaders on the Second Age of the Electric Car...

Regular Hybrids + Plug-ins Ranking

Jan. Sales  
Kia Niro HEV
Toyota C-HR Hybrid
Volkswagen e-Golf
Toyota Yaris Hybrid
Hyundai Ioniq Electric

If we add regular hybrids to plug-ins, the Kia Niro is confirming to be a consistent leader, winning January with relative ease, followed by two plug-ins (VW e-Golf and Hyundai Ioniq BEV) and two Toyota Hybrids in the ranking.

Are the Japanese brand hybrids losing momentum?


  1. Hi Jose!

    You should write a post asking: Is Tesla in Difficulty?
    Netherlands -35%, Norway, Finland, Sweden about the same and Germany even -60% y-o-y compared. Thats worth a headline!!

    1. Sorry, i'm not seeking clickbait headlines, like Evannex or Seeking Alpha :D

      Tesla drop is simply explained, the first month of each quarter is always the slowest, this time aggravated by the fact that Tesla is concentrating the production effort into the Model 3.

      Now, if in March/April they are still diverting resources from the S/X into the Model 3, then something is terribly wrong and the Tesla fairy tale might start to fall apart...And then, that headline will be deserved.

      Let's wait and see for the next chapters of the Tesla novel :)

  2. Hi Jose, image with sales numbers seems broken.
    Thanks for all your great posts!