Monday, March 11, 2019

France February 2019


Resultado de imagem para Tesla Model 3 France


Tesla Model 3 lands with a bang 

The French PEV passenger car market registered 4,178 registrations in February, up 32% YoY, with all-electric models growing faster than PHEVs (+46% vs +16%), a big portion of this growth came from the landing of the Tesla Model 3, with 401 deliveries last month, but even discounting the "Model 3 effect", BEVs grew 26%, a positive sign that the Model 3 isn't stealing sales from other BEVs, but from its ICE direct competitors.

Also, most people in Europe would not switch from a 35k € Leaf for a 60k € Model 3...and even the demographics that buy the expensive BMW i3 would not dump it for a Tesla...They would instead buy both, one for the city/commutes, the other for the weekend trips.

This result placed the 2019 PEV share at 2.6%, with BEVs alone having 1.7% share.

Looking at last month Best Sellers, the Renault Zoe sales surge seems to have plateaued (+4%), with 1,197 units in February (#38 in the mainstream market), while the main reason for BEVs to shine came in 2nd place, with the Tesla Model 3 landing with 401 units, if those not familiar with this market might feel this is not a disruptive result, after all the Californian remained far from the leader Zoe, this event in France is like the Audi e-Tron landing in the US market straight in the runner-up spot. Amazing and unlikely, right? Right. That's how big this is.

Elsewhere, the usual silver medalist Nissan Leaf this time had to be contented with the last place of the podium, with 326 units, while the Volvo XC60 PHEV had its second record month in a row(!), by registering 284 units, confirming its status as the preferred PHEV beyond French borders. 

Another interesting event was the Kia Niro EV reaching the 5th spot in February, thanks to a record 253 deliveries, confirming the popularity of this model throughout Europe. If only Kia had enough batteries to satisfy demand...
  

Pl
Model
Sales  
1
Renault Zoe
1197
2
Tesla Model 3
401
3
Nissan Leaf
326
4
Volvo XC60 PHEV
284
5
Kia Niro EV
253

In a market known for its stability, this time there were a number of changes in the top positions, with the Volvo XC60 PHEV climbing two positions and reaching the podium, in 3rd, while another popular PHEV, the Mitsubishi Outlander PHEV, was also up, to #5.

The Tesla Model 3 landed in #7, and is set to reach the runner-up spot in the next couple of months, while another recent long range BEV, the Kia Niro EV, was up to #6.

Confirming Kia's good moment, the Niro PHEV jumped 4 spots, to #14, while the local Hyundai importer, is lagging behind, as the Best Selling Hyundai, the Kona EV, is only #11.  

In the brands ranking, Renault (32%, down 4%), continues in the leading position, followed at a distance by the #2 Volvo (10%) and the #3 Nissan (8%, -1%). 



Tesla Model 3 & the ICE competition


Pl
Model
Sales  
1
Peugeot 508
846
2
Mercedes C-Class
804
3
Mercedes E-Class
479
4
Renault Talisman
437
5
Tesla Model 3
401

One of the question marks around the Model 3 in Europe, regarded the impact that it was going to make on this side of the Atlantic, will it disrupt the PEV and ICE sedan market in the same way that it is doing in the US, or will it be more subdued, because it is playing away from home?

The answer is now starting to be written, comparing the Model 3 French deliveries in its first month on the market, against its most direct competitors, we can see that the Californian still has a lot of room to grow, so one can imagine the Tesla midsizer reaching some 800 units/month, once the SR version(s) arrive.

8 comments:

  1. With so many new models/versions coming on stream this year, will the usual Zoe/Leaf/I3 keep still at top positions in 2019?
    Mitsubishi (Outlander PHEV) is holding well so far but Volkswagen models almost disappeared, might they return by the middle of the year, no one knows. Other absences now, are Porsche plug-ins potentially replaced by Land-Rover?
    Great expectations for the introduction of the e208, let's see how it will fare against the new Zoe.

    ReplyDelete
    Replies
    1. Yes, this market will become more interesting this year, and all the better for it.

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    2. AIUI, all VW brands (including Porsche) stopped selling their existing PHEV models in Europe due to WLTP. Some of these might or might not return in new generations over the course of the year -- not sure what their plans are. Unlike Daimler, who announced new variants of their various PHEV models, VW hasn't been saying much as far as I'm aware... They might be betting entirely on BEVs instead going forward?

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    3. The Passat GTE is making a return with orders being taken starting April / May and deliveries by end August. It comes with an extended range (55km WLTP) thanks to a 30+% battery upgrade. They might do well in markets with a strong VW presents, thanks to fleet sales and business customers buying for tax incentives

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    4. Skoda and Seat will also have their PHEVs, and Audi will release a bunch of PHEVs this year, so don't rule out PHEVs yet.

      What we will probably see is PHEVs growing at the expense of ICE and HEVs, while BEVs will continue growing on their own merits.

      Delete
  2. Again, Tesla deeply disappointed as the numbers are not much better than for the Nissan Leaf und far behind Renault Zoe. Tesla must make big improvements.

    ReplyDelete
    Replies
    1. ???first deliveries

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    2. Only started delivering mid month.

      Delete