Tuesday, February 11, 2020

Netherlands January 2020

Opel Ampera-e gets a price cut

Opel Ampera-e (Opel who?!?) wins January, in reshuffled market

With a sales rush in the last days of 2019, one would imagine January would bring a big hangover...But turns out, it hasn't. Yes, the Dutch plugin market was down 2% YoY, to 3,184 registrations, but because the overall market fell even more (-6% YoY), the PEV Share (7.2%, 4.3% for BEVs alone) actually grew regarding 12 months ago (6.9% in Jan. '19), so...why is this happening? 

Interestingly, this time it were pure electrics dragging the market down (-24% YoY), while plugin hybrids saw their sales sales surge (+69%), leading to a BEV vs PHEV breakdown of 60% / 40%. Does this mean that PHEVs still have a future in this market?

The new rules, added to the effective sales hangover of a number of last year Best Sellers, lead to a complete reshuffle of the Top 20, with the headlining shock news being the Opel Ampera-e (Who?!? answer: the European version of the Chevrolet Bolt) taking the Best Seller trophy in January, with 309 units, a new record for the small hatchback in this market.

But...Wasn't this car dead?!? Or about to?... - Well, it was going to start rolling into greener pastures, but then with the new CO2 rules enabled, Opel owner PSA decided to keep it for a few extra months, cutting its price in a big way (10,000€ discount, now being sold at 34,149 eur), doing its own VW e-Golf strategy, at least until the new Opel Corsa EV and Opel Mokka X EV are not delivered in large volumes. 

Speaking of VW e-Golf, the veteran model was the runner-up model last month, with 304 registrations, so despite the VW ID.3 shadow on the horizon, the old geezer is still selling in significant volumes, which says a lot about the popularity of the nameplate.

The Mitsubishi Outlander PHEV was 3rd, with 235 deliveries, its best result of the last 6 months, while the Volvo S/V60 PHEV twins ended just 17 units behind, being the midsize model best result since 2016, being just one of the many PHEVs shining last month: 

- The new BMW X5 PHEV was #8, with 114 registrations, its best score since 2015;

- Another two full-sized plugin SUVs had good scores, with the Range Rover Sport PHEV scoring 51 registrations, its best result in 12 months, while the Volvo XC90 PHEV delivered 108 units, the first time since 2016 that the flagship SUV from Volvo scores a 3-digit monthly result;

- Speaking of Volvo, its XC60 PHEV midsize SUV registered 94 units, its best result in a year.

But the news rules also provided good news for all-electrics: 

- The new Kia Soul EV finally started to be delivered in decent volumes, with the Korean crossover scoring 67 registrations, a new record for the Kia EV:

- After a couple months of delay (see new EU CO2 rules), the Peugeot 208 EV finally landed, with 97 units, already beating its arch-rival, the Renault Zoe (81 units).

In fact, it became quite visible that PSA decided to wait for January to deploy its plugins, besides the sudden surge of the Opel Ampera-e and the Peugeot 208 EV landing, three other models started their career last month, with the Peugeot 3008 PHEV crossover landing in #15, with 71 units, its Opel sibling Grandland X PHEV started its career in #20, with 49 units, and the Peugeot 508 PHEV midsize model landed with 46 units.

With so many new models showing up, some familiar faces got kicked out of the table, like the BMW i3 (#7 in 2019), Jaguar i-Pace (#13 last year), or both flagship Teslas (Model S & Model X) 

Outside the Top 20, a mention to the landing of the Seat Mii EV (22 units) and Skoda Citigo EV (41), the Spanish and Czech twins of the small VW e-Up, two models that should show up in the Top 20 soon.
In the manufacturers ranking, Volvo started the year in the lead, with 14% share, closely followed by the surprising Opel (12%), while Volkswagen (10%) closed the podium, ahead of Kia and Mitsubishi, both with 7% share.


  1. My numbers are much lower:T3,eTron,Kona,Mg.I hope your information correct.

  2. Hi Jose!

    Thanks for the update, out of curiosity why are the numbers from some models (e-Tron, Model 3...) very different from the eu-evs website when numbers for other models (Ampera-e, e-208... )are very similar ?

    1. This data could be sourced from here: https://www.bovag.nl/BovagWebsite/media/BovagMediaFiles/Cijfers/2020/Autoverkopen-januari-2020.pdf?ext=.pdf

  3. At this fire-sale price, the Ampera-e is actually a very attractive model (cheaper than Kona with very similar format/specs) -- so no wonder it saw such a surge...

  4. BEVs being down only 24% YoY, despite the huge incentive step-down, is actually an excellent result... While some of this can be attributed to models that weren't available before (and thus didn't experience a slump after the pull-forward to the same degree), even models that have been available before didn't crash quite as badly as expected...

  5. Just a reminder that Tesla's lower-volume models not showing up at the beginning of the quarter is perfectly expected, and has little to do with new entrants -- indeed it would be rather surprising if they *did* make it into the top 20 in January...

  6. It should be noted that there has been a back-and-forth between the government and auto groups over the possibility of a €4000 incentive towards individual (not business) auto purchases for vehicles under €45000. Many of us knew this was forthcoming. It should be available 1 Juli so I would expect the Dutch market to remain quiet until this date.

  7. https://www.kentekenradar.nl/registraties-elektrisch/