A Star In Born
Looking at July Best Sellers, we have 3 compact-to-midsize sedans ( #1 Tesla Model 3, #3 GAC Aion S and #5 BYD Qin Pro EV) and 2 city EVs, both from the same stable (the SAIC-GM-Wuling conglomerate), the known Baojun E-Series in 4th, and the new Wuling Mini EV, a tiny, cheap EV that is sure to make seismic waves on the market, reaching immediately the runner-up spot right in first its full sales month...
Here’s July’s Top 5 Best Selling models individual performance:
#1 – Tesla Model 3
The poster child for electric mobility hit a record 11,575 units (including a few imports), and while it’s not its all time best, Tesla’s midsizer is firmly above the 10,000 mark. And the Model 3 is starting to get in the way of the category Best Sellers in the overall market, as the Californian was ahead of the Audi A4 and not that far-off from the BMW 3-Series (14,351 units and Mercedes C-Class (14,633), so the Tesla sports sedan still has some room to grow. Will we see it reach some 15,000 units/month cruise speed this year? Another question is, will Tesla deliver a surprise performance in September? Mmmm...Discuss.
#2 – Wuling HongGuang Mini EV
#3 – GAC Aion S
GAC’s sleek sedan was 3rd in July, having registered 3,685 units (excluding the Toyota-badged iA5 units), so we could start to see now the sleek sedan cuise speed (+/- 3,500 units/month), now that GAC has their attention drawn into the Aion S new crossover sibling, the Aion V (1,069 units last month). One of the most competitive domestic electric sedans on the market, the Aion S should continue to be a regular in this Top 5, being a strong candidate to the 2020 medals positions.
#4 – Baojun E-Series
Baojun works as the more upmarket and hip version of Wuling, and thanks to their E-Series (E100/200/300) lineup of City EVs, the SGMW (SAIC-GM-Wuling joint-venture) offspring has seen its EV sales jump in the past few months, winning a 4th spot in July, thanks to 3,416 units last month. The access to the current subsidy, added to competitive pricing (CNY 93,900 / USD 14,700) before subsidies, makes it an appealing model for young urban dwellers, as well as car-sharing companies and other kind of fleets.
#5 – BYD Qin Pro EV
The maker’s reply to the GAC Aion S and Xpeng P7 reached 3,400 units in July, so BYD’s bet on its electric sedan to stay among the Best Sellers is working, but demand could end up being an issue soon, not only because of the ever increasing competition from other makers, but also because of the internal competition of the new Han full size car, an appealing and technologically advanced model that might move way some buyers from its smaller sibling.
Looking at the 2020 ranking, the podium positions remained the same, with Tesla already having enough advantage to start preparing the celebrations for its first Best Selling Model trophy ceremony, while the Baojun E-Series rise and rise continued, climbing now to the 4th position, supassing the BMW 530Le.
This move highlights the latest trend, City EVs are returning to the spotlight, not only with the Baojun E-Series, but also with the Greal Wall Ora R1, now called Great Wall Ora Black Cat, that scored 2,771 units in July, its best result in over a year, and now making 3 small BEVs in the Top 9.
And another Micro-EV is getting there too, as the previously mentioned Wuling HongGuang Mini EV joined the table in #13, and should be headed soon for the runner-up spot, as only the leader Tesla Model 3 is too far away (50,000 units away, to be more precise) to be bothered by it.
And it wasn’t only with the SGMW minions that Shanghai Auto had reasons to smile about, as its MG ZS EV was also up, in this case to #16, while NIO saw its ES6 best seller climb to #6.
BYD also had a somewhat positive month, with the e2 compact hatchback hitting a Year Best 1,534 units, a new year best, while the #19 Tang PHEV also reached a Year Best (1,305 units), and the Song Pro EV hit a record 1,198 units, while its PHEV sibling had a Year Best of 1,102 units.
Finally, BYD celebrated the landing of its Han EV flagship sedan, with the first 1,205 registrations.
Below the Top 20, a reference to the ramp-up mode Xpeng P7 (1,725
units in July), the 1,269 units of the VW e-Bora, while the NIO
flagship SUV, the ES8, scored 963 units last month, mostly thanks to the new
100 kWh version, which begs the question: Why isn’t Tesla making the Model S
& X in China?!?
If the Model 3 only found its true potential in China, once it started to be made locally, the same can happen to both of the top of the range Teslas, even leaving plugin hybrid models out of the equation, like the #5 BMW 530Le or the #10 Li Xiang One, the fact is that both Teslas are being trounced in China, the Model X is the only of the two that is being delivered in significant volumes, and yet, it has only delivered 2,010 units this year, well below the 3,381 of the NIO ES8, and last month, the recently landed Audi e-Tron, still being imported from Belgium, outsold it on a 3-to-1 basis...The picture for the Model S is even darker, its two digit performances mean that it is being outsold by the recently landed Porsche Taycan, and a certain BYD Han EV landed last month with 1,205 units! 1,205!!!
“Yeah, but the volumes for the full size segments do not justify the hassle for local manufacturing...” – some might say.
That is true for the USA or Europe, but not in China, where big cars still sell well, just to give you context, the locally made Mercedes E-Class (88,647 units this year) is selling at the same pace of the locally made Mercedes C-Class (87,903), so if Tesla could sell as much Model S as it is doing Model 3’s in China, that would be an additional 100,000 units in volume! For one model, in one market! It’s as much as the Model Y will do next year in China...Elon, if you’re reading this...
Looking at the manufacturers ranking, the market is becoming ever more fragmented, with BYD (15%, down 1%) still in the leadership, but slowly losing charge, with Tesla (13%, down 1%) in 2nd.
SAIC (12%, up 2%) is 3rd, although i should say, SAIC+SGMW are in the 3rd spot, because if we remove the joint-venture small EV models from the SAIC tally, the Shanghai maker would have only 6% share, same as the SAIC-GM-Wuling conglomerate. Technicalities, technicalities....SAIC could just make the whole thing simpler and buy the rest of the joint-venture. Better yet, SAIC. Just buy Wuling and the whole General Motors outright!...
Below the podium, Volkswagen (6%, down 1%) is holding on #4, with GAC (6%) closing in, while BAIC and BMW are both down to 4%, with NIO, also with 4%, waiting for a chance to climb higher.
That Wuling HongGuang Mini EV would sell well in Europe. It's price is very affordable.ReplyDelete
+1.... Heck, it would sell well almost anywhere except for the US and Canada!Delete
I suspect it wouldn't be quite as cheap if they modified it to fulfil European safety standards... Though frankly, I'm amazed that they managed to make it that cheap even with Chinese standards for highway-capable vehicles. And with current incentive schemes, even if it was twice as expensive or more, it would still go nearly for free in several European countries... (Likely prompting some major changes to these schemes.)Delete
I don't think it makes sense to invest into a MIC Model S or X in its current form. They are quite dated compared to the Model 3 and Y and need to be refreshed. I also think having a bigger line up automatically means more cannibalization. If you'd cancel the E-Class for example, the C-Class would sell in even higher numbers and vice versa. They are not distinct markets that don't overlap.ReplyDelete
I also have suspicion that the Tesla Model 3 is selling so well because it's an accessible entry into the coveted Tesla brand and not necessarily because people wanted to have an EV. It'll be interesting to see how MIC EVs from other popular western brands like Polestar/Volvo, BMW or Mercedes will sell since people who care most about owning a certain brand, may simply by one of their ICE cars.
I just saw the EQC dsold a respectable 439 units. Why no mention of that?ReplyDelete
Well, 439 units in China do not deserve to be mentioned, in the "below the Top 20" paragraph, i only talk about 1.000-ish performances.Delete
439 units in other markets would be a sizeable number, in China is just "meh".
Congratulations for Tesla selling Model 3 in 5 digit figures in 1st month of quarter.ReplyDelete
Mini EV is definitely a revolution, a right car for pensioners, singles and 2nd car for 2 car households. Hope they come out with a slightly bigger 5 door vehicle at around $6.000 price tag.
Selling 7.348 units in 1st month is great. If they sold 15.000 in August, then we can expect china' total to exceed 100.000 + this month.
It is not a competition to public transport since a vehicle still needs to be parked which costs a lot in cities. Still if everyone commutes in a car, 1/2 the building space will need to be converted to parking lots. But its a competition to 3-wheelers and all private vehicles.
Chinese buy more than 1 million low speed EVs using lead battery and has range of < 100 km. If all of them are converted to Lithium battery, they will exceed 100 km in range, besides batteries lasting longer. It will be costly, but ROI will be made quickly with longer trips done in same BEV instead of using a taxi or a 2nd car which runs on petrol. Their government is encouraging automakers to move away from lead battery.
Yeah, that was my thought too: the Wuling Mini is probably competing most of all with the popular dirt-cheap low-speed EVs. Though a major difference is that being highway-capable, it presumably requires a full driver's license, registration etc. -- thus removing several of the advantages of low-speed EVs...Delete
Just like low-speed EVs, I have no doubt though that it also competes with public transport to some degree.
8396 (YTD) + 15.000 (august) sales bring 23.396 for Wuling HongGuang Mini EV which will take it to #3 position when august sales is published or even #2 if they sell more in the last week of this month. Shooting to #2 or even #3 with just 3 month sales is amazing, truly a car with great price.ReplyDelete
For sure BMW 530Le PHEV will be outside top-5 while Li Xiang One EREV will be out of top-10 and most likely BYD Tang PHEV will be out of top-20. 1 more BEV in top-20 and 1 less PHEV.
In June month alone, 6 new BEVs were launched and hope this will give a boost to overall segment prompting more customers to buy some BEV.
Don't forget that the total sales of current #3 (Aion S) will be increasing as well, it has been selling 3500-4000 units a month for last few months so the number to best will be ~25.5k - possible but I tgink we will need to wait for September for HongGuang to beat it (though in September it should rocket to #2 by a good margin).Delete
@ Jose Pontes : Kind suggestion for small corrections.ReplyDelete
1. 2,91 mts: its actually 2,91 m (m is the symbol for meter worldwide in metric system)
2. 665 kilo: its 665 kg (kilo = 1.000 and its applied for kg, km, kilo-liter, kilo-byte ...)
3. You seem to be mixing the American and European , and . in number format.
For ex: you specified 2,91 which is european format for having , as decimal marker
And for units, you mentioned 15,000 which is american format for having , as 1000s marker.
I see that european format is more logical since , being bigger is more important for decimal marker. So better stick with european format and I hope the whole world will adopt it at some point.
4. Benz E-Series costs $55 K and is much smaller than Model S at $75 K. In US measurement, E Series has 111 cu. ft. of passenger/cargo space while Model S has 126 cu. ft. of passenger/cargo space besides the functionality of a 5 doors which allows carrying longer things. Also Model S has AWD standard. And $55 K is for base trim with 4 cyl engine.
E-Series is no match for Model S, so comparing the 2 is not correct.
Thanks for the input, i have made some changes to the text according to your suggestions.Delete
I usually use the European system, but because some EVS articles (FR, DE, NL, CN, EUR) are republished on the US-based website CleanTechnica, in those posts i use the US decimal system.
And because of that, sometimes my brain mixes both together and i end up writing a mish mash, somewhere in the Atlantic, neither US or European...
Thanks Jose for the corrections.Delete
Metric system; "," as decimal marker; 240 V sockets are all good with Europe.
Only odd thing is using liters / 100 km. If liter is measure of volume and km is measure of distance, then it should be km/l or l/km.
Since a vehicle goes more km for a liter, km/l is more sensible and this is what is used in Asia.
Even worse is trying to use KWh / 100 km. At least in BEVs, lets use km / KWh and typically vehicles do 4 - 7 km / KWh.
And we all agree that BEVs are the future.
The dot is used as decimal separator not only in the US, but in pretty much all English-speaking countries, including UK and Ireland. (As well as some others, including China.) It thus makes no sense ever to use the comma in an English text, no matter whether it's published on a Europe-centric site...Delete
"BYD Qin Pro EV - The maker’s reply to the GAC Aion S and Xpeng P7"ReplyDelete
Xpeng P7 is larger/longer ranged/more luxurious/potentially much more powerfull (if AWD version is chosen) than the other two. It's in the same class as BYD Han, bot Qin Pro.
I don't know if you already mention it, but the planed production for Wuling Hong Guang MINI EV this year (with only six full months of sales) is 200.000 units.
In 2021, with a full year production it can reach half million units.
Thanks for the input, i wasn't aware of that, those are truly amazing numbers!Delete
Only at that volume like 200.000 units / year, they can price it at $4.000. Lets hope it adds at least 15.000 units / month to chinese sales.Delete
Keep in mind that the Model 3 is such a superior vehicle, that it siphons sales from various nearby mainstream segments, not only its own segment.ReplyDelete
Also, a major part of the reason Model 3 didn't really take off in China before local production, is that people were already aware of local production coming, so held off on buying imported ones. That's not the case for Model S, so no holding off there.
In short, there is no way even a Chinese-made Model S could end up in the same ballpark as Model 3 numbers. Even if it managed to be profitable, it would just be an unneeded distraction from working on more important stuff, such as even more affordable models...
So it looks like the small incentive step-down this year didn't affect sales... That's very good news, and makes me pretty confident that we will see a new record this year :-)ReplyDelete