Wednesday, May 22, 2019

Russia April 2019 (Draft)

Resultado de imagem para Jaguar i-Pace in russia

Porsche and Jaguar Land Rover take over in growing market

The Russian PEV Market started the year smashing records, with 331 units so far this year, sales are up three-fold, and even the PEV Share started to move the needle... to 0.1%. But hey, you've got to start somewhere, right? 

Much of this has to do with local entrepreneurs doing the heavylifting, so a big thumbs up to them, as they are decisive in sparking dormant EV markets

Until last year, Tesla had been leaving the rest of the (few) EV competitors behind and earning the local trophies, but in 2018 things changed, with the Cayenne PHEV winning the Best Seller trophy, while closer to the end of the year, Land Rover landing their PHEV models, while the Jaguar i-Pace delivered its first units in December, so the picture today looks quite different from what we used to see here, with no Tesla in the podium, something unheard of since 2014, while the German Sports SUV continues in front, but this time both Range Rover models are relatively close to the leader, so there might be some changes until the year end.

Looking outside the podium, the Jaguar i-Pace is #4, beating both Tesla models and being the Best Selling BEV this year. 

Looking at the BEV / PHEV breakdown, this is a definetely a PHEV-friendly market, with 78% of plugins being plugin hybrid and only 22% BEV.

Porsche Cayenne PHEV
LR Range Rover Sport PHEV
3LR Range Rover PHEV146419N/A
4Jaguar i-Pace1049157

Disclosure: There are estimates on the numbers, so do not take these numbers as carved in stone.


  1. Tesla only just opened the first supercharger in Russia last week - their website doesn't even mention it, but crowdsourced data says 4 stalls went online near Moscow on May 14th.

    They have no other presence in the country - no destination chargers, service centers, or stores. They're not yet taking online orders for the S, X, or 3 in the country. So anyone driving a Tesla there is doing so through importing from another country, and they're not getting much for official support from Tesla.

    So it's impressive that Tesla was ever a leader in Russia.

    Tesla took about 5 weeks to go from setting up the first supercharger in Mexico to opening their first store there... so maybe in June or July we'll see the first Russian Tesla store.

  2. Maarten VinkhuyzenMay 23, 2019

    First Ireland and now Russia. Great, thanks.

  3. AnonymousMay 23, 2019

    I don't know about that Supercharger in Zarechye if it was temporarily closed or removed from, but it was a private one. Maybe not anymore?

    1. AnonymousJune 25, 2019

      Still a private one, but easily accessible for all Tesla drivers.

      Need some help?