The German PEV passenger car market started the year like it ended the last one, ie, on fire, with doubling sales, to 36,903 registrations, so it seems there's no stopping to the German EV locomotive.
While BEVs jumped significantly (+118% YoY), PHEVs did even better (+138%), allowing plugin hybrids to continue ahead of full electrics (44% of registrations were BEV and 56% PHEV).
This brilliant performance, added to the steep fall of the overall market (-31% YoY), allowed the PEV Share to jump from the 6.6% in January '20, to the current 22%(!), with BEVs alone hitting 10%,
Interestingly, this 22% score is frankly above the 14% of the year 2020, so we might see 30% months in Germany this year...and 50% months by 2023?
Looking at January Best Sellers, we have the Volkswagen ID.3 leading the way, with 1,799 units, with the German maker making a 1-2 win in January, with the VW e-Up winning the 2nd place, and only a few units prevented VW from having all podium spots to itself, as the VW Passat GTE lost the Bronze medal by just 14 units.
Nevertheless, VW had reasons to smile about, as it placed 5 models in the Top 10, with the new Golf PHEV in #9, and the e-Golf (?!?) in #10.
It is amazing that the previous generation Golf (VII) had its BEV version selling at almost the same level as the current generation Golf (VIII) PHEV...
But it wasn't only Volkswagen shining, BMW also placed models in the table, with 2 of them even having record months (X3 PHEV and X5 PHEV), while Mercedes had 4 representatives, leaving just 2 real foreigners in the table, the #7 Hyundai Kona EV and the #8 Renault Zoe (Smart Fortwo EV belongs to Daimler Group, while Ford has factories in Germany, so the Kuga PHEV can be seen has partly German).
Outside the Top 20, a mention to the #21 Skoda Octavia PHEV, that is sure to become a familiar face in the table, once the ramp up is complete, while 2 Best Sellers had (expected) slow starts, with the Tesla Model 3 registering 422 units, while the VW ID.4 had 325. Expect both to join the table next month, and jump to the top spots in March.
In the start of VW's Year 1 of its Plan to become #1 in the EV World, the Volkswagen Group had a strong January, with 35% share, with Volkswagen (19%) in the front, while Audi started in 4th, with 8% share, below Mercedes (14%) and BMW (13%), while Renault and Smart are tied in 5th, both with 5% each.
With its domestic market in the bag, Volkswagen can now look to expand its lead in the European market, but Herbert Diess priority for 2021 lies elsewhere, China is the priority for Volkswagen this year, as it tries to recover ground not only from Tesla, but also to some of the strongest Chinese OEMs, like BYD or SAIC.
And then in 2022, the German maker will finally look seriously at the US market and become the #2 brand there (for 2021 the goal is to be the #2 OEM, having been #3 in 2020, only behind GM).