Wednesday, August 27, 2014

Europe July 2014 (Updated)



Newcomers Edition

With some 7.100 units sold and still without the Austria numbers, the European EV market continues in good health, having sold twice as much as last year (3.578 units in July '13).

Looking at the models ranking, the Top 10 positions continue the same, with Outlander PHEV strong in #1, ahead of the #2 Nissan Leaf and the BMW i3 looking to get close of the #3 Tesla Model S, which had an off month, selling just 398 units, as it is usual in the first month of each Quarter.

Below the #10 Renault Twizy, things are more interesting, with three newcomers climbing in the YTD ranking, the E-Golf (#6 in July with 456 sales) is up four positions to #11, the Nissan e-NV200 up one position to #21 and the BMW i8 up two to #23.

PlEuropeJuly2014%'13Pl
1Mitsubishi Outlander PHEV1.37210.829213
2Nissan Leaf1.0638.145151
3Tesla Model S3985.838117
4BMW i37695.6881112
5Renault Zoe e)6004.26982
6Volkswagen e-Up!5784.076811
7Volvo V60 Plug-In4323.84574
8Renault Kangoo ZE e)3002.30045
9Smart Fortwo ED2261.36439
10Renault Twizy1461.214210
11Volkswagen e-Golf4567992N/A
12Bolloré Bluecar171702116
13Toyota Prius Plug-In51516115
14
15
16
17
18
19
20
21
22
23
24
25
Citröen C-Zero
Mitsubishi I-Miev
Opel Ampera
Peugeot iOn
Porsche Panamera Plug-In
Goupil G3
Peugeot Partner EV
Nissan e-NV200
Citröen Berlingo EV
BMW i8
Ford Focus Electric
Renault Fluence ZE
37
78
39
24
20
30
20
83
20
73
25
10
494
450
386
329
291
228
194
193
145
134
121
68
1
1
1
1
1
0
0
0
0
0
0
0
12
14
8
18
21
    17
22
N/A
N/A
N/A
24
19

TOTAL7.05452.773


e) Estimate

Tuesday, August 26, 2014

Markets Roundup July 2014



Mitsubishi Outlander PHEV: Paving New Roads For Plug-ins

After the half-hearted sales performances of the Miev family, Mitsu  had high hopes for the PHEV version of their Outlander SUV.

After a troubled start, the Outlander PHEV started to be delivered in Europe last October with a waiting list of several thousands, ending the year in #3 YTD and winning the Best-Seller title in the last two months of the year.

In Japan it stayed behind the Leaf in YTD sales, but won four monthly Best Selling titles, not bad considering it only had seven complete sales months.

But the real race for stardom started this year, while having battery production constraints, (That's why the US market is still to conquer), it is currently the Best Selling Plug-In Hybrid in the world and it's only behind the Nissan Leaf in the global EV ranking, and remember, all this while being absent from the largest EV market (USA).

While still behind the Leaf in its home market, the Mitsu SUV is beating all sales records in Europe, with some 11.000 sales this year and several #1's across the world: Best Selling EV in Holland, Sweden, Finland and New Zealand and Best Selling PHEV in: Japan, Norway, UK, Spain and Ireland, all this while pushing EV and PHEV sales to unheard levels in many of those countries.


A remarkable performance for a pretty unremarkable SUV in ICE form...

 








Trends in the G8 

We welcome the UK market in this club, as it has become the eighth market above 1.000/ units/month, joining the other 7 (USA, China, Japan, Netherlands, France, Norway and Germany) which, coincidentally, all were above 1.000 units in July, a remarkable performance by all of them.


(Ok, ok, the US is already in the 5-digit area, but it still counts, right?)

Besides the hyper-growing China (0,22% EV share, almost three times more than the 0,08% of last year), there are also other markets growing significantly, besides the special case of Norway (14% share vs 6% last year), in Germany, plug-ins finally started to gain traction (0,38% vs 0,23% in 2013) while the British EV market jumped from 0,16% last year to the current 0,33%, with even more growth in perspective, thanks to the recent landing of Tesla and the Outlander PHEV.

But there are still dark spots, France is still in the red, the EV Share is recovering (0,71%) but it is still below the 0,80% of last year. Also of importance, the French EV market (8.000 units this year) is no more the largest in Europe, with Norway (12.000) and the Netherlands (10.500) now above it, and this last one also winning the title of Market With the Most EV's (40.000 vs 39.500 in France).

Other Markets

Spain had its best month of the year (168 units), so there is still hope for EV's there, while Ireland is continuing to impress (0,21% EV share vs 0,08% last year) and Estonia is looking to recover the Little Norway nickname it had in 2012...For now the EV share there is at 1,15% and now it has to compete with Iceland (2% EV Share!) for that name

Finland is also rising (0,34% vs 0,17% last year), but the real and unexpected news is the sudden sales jump in New Zealand, where the Outlander PHEV alone represents 0,18% of the global market, no mean feat if we remember that plug-ins last year represented just 0,007% of the market...Oh, and the total EV Share in NZ now stands at 0,22%


Questions for July

1 - Will the Outlander PHEV continue to impress and add more titles to its collection?

2 - Who will be #1 in Italy? And in Austria?

3 - Will e-Golf start to go beyond Norway in its quest for #1's?

Monday, August 25, 2014

New Zealand July 2014 (Special Edition)

Even the Holden Volt saw its sales rise 

Outlander PHEV Carries New Zealand EV's to New Heights

Many didn't see this coming, but the arrival of the Outlander PHEV to New Zealand kickstarted for real the Kiwi EV market, selling 129 units to date, which means that the japanese e-SUV sells more in one month than the rest of the competition sold in years!

Even the other two contenders benefited from Mitsu success and hype, both selling now way more than in past years, with all this unexpected sales level (158 to date), the EV Share jumped to 0,22%, eons above last year 0,007% and above the score of neighboring Australia (0,02% share in '14), which registered 114 plug-ins (79 Leaf and 35 Volt) until June, despite having a global market several times larger than NZ. . .

Will the Outlander PHEV do the same stunt in Australia? Or will that role go to the upcoming arrivals of Tesla and BMW?


New ZealandYTD July '142013
Mitsubishi Outlander PHEV129N/A
Nissan Leaf220
Holden Volt72
TOTAL1588*

* - >The other 6 were Mitsubishi I-Miev's



PHEV's eat into regular hybrid sales

Thanks to this board, courtesy of David from MIA organization, we can see the sales of different types of hybrids and electric cars, and a curious number here is that the arrival of the Outlander PHEV coincided with the sinking of the Toyota Prius V and Peugeot 3008 Hybrid 4 sales, both of which can be considered as rivals of the Mitsubishi SUV, so one can say that Plug-in Hybrids will be the next stage of success for regular hybrids (Wink, wink, Toyota and Honda).

Make and Model
Total
YTD 11
YTD 12
YTD 13
YTD 14
Petrol Hybrid
   Total
4,681
578
946
768
665
   BMW 535I
4
0
2
2
0
   HONDA CIVIC
6
4
2
0
0
   HONDA CRZ
108
0
41
16
12
   HONDA INSIGHT
496
124
192
39
0
   LEXUS CT200H
477
91
62
53
60
   LEXUS ES300H
37
0
0
0
19
   LEXUS GS300H
8
0
0
0
4
   LEXUS GS450H
55
1
14
10
10
   LEXUS IS300H
78
0
0
21
28
   LEXUS LS600HL
6
0
1
0
2
   LEXUS RX450H
267
42
55
50
35
   NISSAN PATHFINDER
11
0
0
0
11
   PORSCHE CAYENNE
2
1
1
0
0
   TOYOTA CAMRY
1,462
174
265
241
205
   TOYOTA PRIUS
473
141
89
57
39
   TOYOTA PRIUS C
1,026
0
192
235
239
   TOYOTA PRIUS V
165
0
30
44
1
Diesel Hybrid
   Total
27
0
1
14
7
   MERCEDES-BENZ E-CLASS
1
0
0
0
0
   PEUGEOT 3008
13
0
1
8
3
   PEUGEOT 508
13
0
0
6
4
Plug-In Petrol Hybrid
   Total
129
0
0
0
129
   MITSUBISHI OUTLANDER
129
0
0
0
129
Electric
   Total
76
6
10
8
29
   HOLDEN VOLT
16
0
0
2
7
   MITSUBISHI I-MIEV
24
6
5
6
0
   NISSAN LEAF
36
0
5
0
22