Beijing Auto
goes into Warp Speed
The Chinese PEV market is at full charge, with some 97,000
units registered in May, up 128% YoY, and just 5,000 units less than the
current record of 102,000 units, set last December. If sales continue
progressing this fast, expect a new all-time record in June.
Consequently, the PEV share hit a record 5% PEV in May,
pulling the 2018 share to 3%, well above the 2.1% of 2017, and with sales
expected to pick up significantly as the year advances, the 2018 PEV share should
end North of the 3% 4% threshold (Maybe 5%?), with December possibly
reaching 7%.
Last month, the Chinese OEMs represented over 50% of
all PEVs registered globally, an impressive number, that is sure to increase
during 2018.
With symbolic export numbers, the domestic market is
more than enough to absorb the current Chinese production, helped by the fact
that it is still a protected market and foreign OEMs hadn’t yet looked
seriously at this niche, but with PEV quotas to be fulfilled in the near
future, foreign brands are finally putting an effort, proof of that is that
overseas makers now have a record 7% share. Of this (small) cake, 3% belong to
Tesla, 2% to BMW, with the remaining manufacturers sharing the final 2%.
In May, it was a Titanic race between the resurgent
BAIC and the leader BYD, with both brands represented by two models, with the
EC-Series high above the competition, while the Zhidou D2 EV continues to
collect Top 5 presences.
Here’s May
Top 5 Best Selling models individual performance:
#1 – BAIC EC-Series: The little EV is back at
five-digit performances, with the EC-Series registering 12,624 units in May, tripling sales regarding the same month last
year, which may mean that the 2017 Global Best Selling EV is not handing out
its crown to the Tesla Model 3 without a fight. In fact, it should be the only
model with a real chance to beat Tesla’s new baby in the 2018 race. The little
EV continues to disrupt the Chinese market, reaching #37 in the mainstream
ranking, and winning 8 of the last 9 Monthly Best-Selling trophies. A cute
design helps the EC-Series to be a popular choice in the Chinese Mega-Cities, also
helped by a competitive price ($24,500, before subsidies).
#2 – BYD Qin PHEV: With the second-generation Qin
just a few months from landing, the first generation had another surprisingly good
performance in May, with 4,496 units
(year best), being BYD’s “Model 3” 9th consecutive “3 to 4 thousand units/month” result (Talk about consistency!). Sales
are still going strong for BYD’s sports-sedan, and should continue in the
4,000-something level, at least until the new one arrives. As for the new
generation, sales above 5,000/month should become the norm, becoming the Best
Selling BYD.
#3 – Zhidou D2 EV: If the EC-Series can be considered
“cute”, this bare-basics city vehicle design is as dull as a dishwasher.
Nevertheless, they continue to be sold in large quantities (4,262 units in May, year best), due to
a combination of bargain-basement prices and big fleet deals, aided by updated
specs in 2018. This vehicle is sold as a Quadricycle (Think Renault Twizy
class) in some European countries, with the following specs: 18 kWh battery, 155
kms range, 100 kms max.speed, all this for some 16,000€.
#4 – BAIC EX-Series: BAIC’s electric compact Crossover
landed two years ago, but somehow, it has been overshadowed since, by the
remaining lineup, a strange event, considering that it sits on one of the
hottest segments around. Nevertheless, its time has come and thanks to revised
specs (48kWh battery, 318 kms/199 mi NEDC range) and pricing ($28,500, before
subsidies) in 2018, Beijing Auto’s Ugly
Duckling is finally spreading its wings, having registered a record 4,034 units. Will the automaker find
here the lineup’s second-in-comand aide for the EC-Series?
#5 – BYD e5: BYD’s Plain Jane electric sedan, a favorite among taxi-drivers,
registered 3,883 units in May, slightly
down on April, but still up 24% YoY. This second youth is due to a facelift
and, most importantly, a larger battery, allowing it to improve specs (61 kWh,
400 kms range NEDC, 218 hp), for a competitive price (CNY 220,650 / USD
34,600), the model is a something of a workhorse for the maker, playing an
important role in fleet deals.
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| Roewe Ei5: A future Best Seller? |
2018 ranking
There
weren’t many changes on the top positions, the most important was the BYD Qin
PHEV switching places with its Song PHEV stablemate, with the sedan now in
Second Place, while the tiny Zhidou D2 EV also took the time to climb one
position, to Sixth Place.
But significant
changes happened in the lower end of the table, with the BAIC EX-Series
storming through to #15, thanks to a record 4,034 deliveries, a new record for
the Crossover nameplate.
Speaking of
records, there were plenty in this Top 20, six in total: Besides the
aforementioned BAIC EX-Series, the #8 Roewe eRX5 PHEV also broke its personal
best (3,030), just like the #9 JMC E200 (3,372), or the #20 Hawtai xEV260
(1,559).
Finally, the
Haima Aishang EV jumped three positions, to #16, thanks to a record 3,278
units, while the second newcomer on the Top 20, the #18 Roewe Ei5 EV,
registered 2,996 units in only its third month on the market. Has SAIC struck
gold with its standalone wagon?
Looking at
the manufacturers ranking, BYD (18%, down 3%) is losing ground fast, having
lost 6% share in the last 2 months, to the profit of the runner-up BAIC (17%, up
2%), that not only has its EC-Series sales champ in full charge, but it also
now has the EX-Series helping decisively.
In Third
Place, the Shanghai-based Roewe (11%, up 1%) holds the last place of the
podium, with a significant advantage over #4 JAC (6% share), but if we look at
SAIC’s global result (Roewe+MG+Baojun+Maxus), the share adds up to 15%,
confirming it as one of the Big Three Chinese OEMs in the plug-in market.
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e) Estimate
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