Nissan Leaf wins in depressed market
Some 44.000 units were registered in the Japanese PEV market, down 17% regarding 2018, with the 2019 PEV share ending at 0.8% share, down 0.2% regarding 2018, and this year, the blame is not of a single model, but of all three big players, with the Top 3 models all down over 20% YoY.
Are Japanese just not into plugins?
It sure seems so, as even the Nissan Leaf, that was reinforced with a 62 kWh version, allowing long range trips, saw its sales dip 23% YoY.
At least the Nissan EV collected enough units to collect another Best Seller title, its 6th, after winning in 2011, 2013, 2014, 2016 and 2018.
As the remaining big players, the Toyota Prius PHEV kept its runner-up spot and the Mitsubishi Outlander PHEV won again the Bronze medal.
Below the Big Three domestic players, the only other maker with a significant share is BMW, with 10%.
But next year, the German maker will have Tesla as strong candidate to steal its Best Selling Foreigner status, as the California-based has already become the Best Selling Foreigner in Q4, thanks to the landing of the Tesla Model 3.
Looking at Fuel Cells, 673 units were registered, down 2% YoY, making 0,01% of the overall market. Worryingly, it was the third consecutive drop for FCEVs, from the 2016 peak, with 1.055 units, to the current 673 units.
Will the 2nd Generation Toyota Mirai change things?
In 2020, expect the market to resume the growth path, with the Honda e and Mazda MX-30 hopefully stirring things up, while the Toyota RAV4 PHEV should surely jump into the podium.
The first full year of the Tesla Model 3 should also help the sales tally, although this market is usually very closed to foreign models.