Tesla Model 3 wins in red hot market
The Swiss PEV market is up 82% in 2019, by registering 17.176 units, with the PEV share ending at a record 5,5%, with December sales going through the roof, to a record 3.584 units, up 172% YoY and an amazing 10% share!
Will we see this market hit a two-digit share in 2020?
With the needle already above 5% share, we start to see plugins on the top 10 of the overall market, with the Tesla Model 3 ending the year in #4, behind the leader Skoda Octavia, #2 VW Tiguan and #3 VW Golf, that itself has 9% of its sales coming from its BEV version.
The 2019 trophy winner Tesla Model 3 deliveries continue to pull the market up, with the sedan registering 5.024 registrations this year, with the Californian scoring 1.188 units last month, a new absolute record for a plugin, but this wasn't the only amazing result in December, the runner-up Renault Zoe registered a personal best 385 units (apparently, Switzerland was immune to the Netherlands black hole…), the Audi e-Tron scored a record 245 units, and even the veteran VW e-Golf was entitled to a record performance, by delivering 348 units, allowing it to jump 7 spots on the table, to...Seventh.
But the most unexpected performance were the 174 units of the Ford Explorer PHEV...
Wait? What?!?!? Is that even on sale?!?! - You might ask, well apparently it is in Switzerland, the giant SUV from Ford landed in the last month of the year with a bang, with the 174 units allowing it to jump immediately into the Top 20...Amazing, isn't?
But the great results didn't ended there, the #13 BMW 225xe A. Tourer ended the year witha record performance of 93 registrations, the #14 Mini Countryman PHEV had its best result (54 units) in 2 years, the Porsche Cayenne PHEV registered 94 units, allowing it to jump two positions, to #15, the #16 Volvo XC90 PHEV had its best score (46 units) in 18 months, the #18 Volvo S/V60 PHEV twins had a record 56 deliveries, the #20 Hyundai Ioniq Electric also had a record result (63 units), and even the #21 Mercedes EQC registered a best ever 53 units...
Basically, Swiss consumers were buying (and being delivered) everything that was available and had a plug...
In the manufacturers ranking, Switzerland is Tesla turf (35%), with BMW (10%) managing to beat Renault (10%) to 2nd place, by a measely 12 units, while Hyundai (7%) ended in the 4th position.