|2011 Mercedes-Benz A-Class E-Cell|
The austrian EV market has nearly doubled their sales to 1.024 units, a fairly respectable number given the overall dimension of the local car market, with the Renault Twizy winning the pole position with 271 units, ahead of last years winner, the Citröen C-Zero, which sold 198 cars in 2012, 40 less than in the previous year.
Unlike other markets, where a single model represents 50% or more of the market, here it's more fragmented, with the #1 having just 26% share. But despite that, Renault as a brand achieves a comfortable 57% share, thanks to the good performance of their models (Twizy #1, Kangoo #3 and Fluence #4). With this successful background, things look good for the introduction of the Renault Zoe in Austria.
Now two curious aspects of the austrian market:
First, the 13 units sold of the Mercedes A-Class E-Cell, along with the dozens sold in the previous year indicates Austria as potential hit market for the electrification effort to be made by Mercedes this year;
Second, the best selling Plug-In Hybrid car was...The Fisker Karma. With
|Renault Kangoo ZE||1||185||15|
Renault Fluence ZE
Mercedes A E-Cell
|Smart Fortwo ED||12||1|
|Volvo C30 Electric||1||0|
|Toyota Prius Plug-In (a)||0||0|
(a) - Data not available