South Korea March 2014

Kia Soul EV: Is this the car that will kick upwards the local electric car sales?

Where Have All the Sales Gone Edition 

With just 3 units registered, sales were way behind expectations, especially if we look back at last January, when sales reached 112 units, leaving the EV Share at 0,04%, behind last year score of 0,05%.

Looking at the YTD ranking, Samsung is leading the race with 60 units, followed closely by the Kia Ray EV (54 registrations) and in a distant third we have the Chevrolet Spark EV, with 18 sales, two of them this March.

A final mention for the landing of the BMW i3, with its first registration in South Korea.

Pl	South Korea	March	2014	%	Pl '13
1	Samsung SM3 ZE		60	45	1
2	Kia Ray EV		54	41	2
3	Chevrolet Spark EV	2	18	14	3
4	BMW i3	1	1	1	N/A
	TOTAL	3	133	100

Source:AutoDataBowl