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| Best. Name Plate. Ever. |
Record Month
The Kiwi EV Market is very much alive, having registered a record 57 plug-ins sold last month, up three fold YoY, with the EV Share at 0.3%.
Looking at the models ranking, the usual driving force and current YTD leader, the Mitsubishi Outlander PHEV, has seen its status being questioned recently by the BMW i3, that has won the last two Best Seller trophies, with a personal record of 17 registrations in October.
An unexpected success story is what it can be said about the Renault Kangoo ZE, which is now Third in the ranking, trailing sales of its Zoe sibling (#12, with only 4 sales).
In the remaining YTD ranking, the Tesla Model S is Fourth but the Audi A3 e-Tron is just one unit behind.
In the manufacturers ranking, Mitsubishi is ahead, with 39% share, but BMW (28%) is gaining ground, thanks to its six(!) model line up, followed by Renault, with 10% share.
Looking at the BEV/PHEV breakdown, all-electric vehicles are up 4% YoY, to 37%, which is the best score for BEV's since 2013, when the total amount of EV's sold was just 15 units.
Looking at the BEV/PHEV breakdown, all-electric vehicles are up 4% YoY, to 37%, which is the best score for BEV's since 2013, when the total amount of EV's sold was just 15 units.
| Pl | New Zealand | Oct. | YTD '16 | % | '15Pl |
| 1 | Mitsubishi Outlander PHEV | 15 | 139 | 39 | 1 |
| 2 3 4
5
67 8 8 8 11 | BMW i3 Renault Kangoo ZE Tesla Model S Audi A3 e-Tron Volvo XC90 T8 BMW 225xe Active Tourer Mercedes C350e Porsche Cayenne Plug-In BMW i8 BMW X5 40e | 17 4 4 2 2 1 1 1 3 1 | 70 31 23 22 19 14 7 7 7 6 | 20 9 6 6 5 4 2 2 2 2 | 2 N/A 5 4 N/A N/A N/A 6 N/A N/A |
12
13
13
15 | Renault Zoe Volkswagen e-Golf BMW 330e BMW 740e | 1 1 |
4
3
3
1 | 1 1 1 0 | N/A N/A N/A N/A |
| TOTAL | 57 | 356 | 100 | ||
Source: mia.org.nz
Regular Hybrids + Plug-ins Ranking
Pl
|
Model
|
Sales
|
1
|
Toyota Corolla Hybrid
|
22
|
2
|
Lexus RX450h
|
22
|
3
|
BMW i3
|
17
|
4
|
Mitsu. Outlander PHEV
|
15
|
5
|
Toyota Camry Hybrid
|
11
|
Adding regular hybrids to plug-ins, the growth trend of the last ones is starting to make a dent in regular hybrids, last month two plug-ins (BMW i3 in #3 and Outlander PHEV in #4) showed up in the Top positions, something unthinkable just a year ago.
With these first signs of vulnerability, I believe it will be a question of time until Toyota NZ follows their European counterparts and starts heavily discounting their hybrids.
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