Monday, September 17, 2018

Five Years Ago...August 2013

Resultado de imagem para 2013 Chevrolet Volt
A Global Player in 2013, having been #1 in the previous year


We look back at where EVs were five years ago, in 2013, to see how has changed (or not).



Global Models - Nissan Leaf is the Leader and Chevrolet Volt runner-up  

Besides the Top two, the Tesla Model S was already showing up in #3, while the Renault Zoe was  #5 and the Outlander PHEV #6.

On the other hand, Ford was still relevant, with two models in the Top 10, while the I-Miev triplets showed upin #9...And no Chinese model in sight. 


BEV's saw their pevious share expansion end, with PHEV's profiting from good months from their representatives to recover three points share, now at 61% BEV's vs 39% PHEV's.

Regarding volumes, in 5 years sales grew almost ten fold, while the market has greatly diversified: In 2013, the leader  Nissan Leaf had 25% share, now the Leaf II, leader in 2018, has only 5%... 

PlWORLDAugustYTD%'12Pl
1Nissan Leaf4.35528.555253
2Chevrolet Volt (1)4.05517.882161
3Tesla Model S1.59012.749117
4Toyota Prius Plug-In2.22812.077112
5Renault Zoe4495.911528
6Mitsubishi Outlander Plug-In7765.0834N/A
7Ford C-Max Energi6513.65439
8Renault Kangoo ZE1713.37236
9Mitsubishi I-Miev (2)1753.37135
10Ford Fusion Energi6152.6472N/A

TOTAL17.964114.332


Global Manufacturers - Best Chinese is only #8 

The Manufacturers ranking follows closely the Models, with few changes.

Behind the seven major players, figures become a bit sketchy as one doesn't know for sure how the chinese brands are behaving, but taking in account confirmed numbers, Chery was the Best Seller in #8, followed by a still small BYD, in #10.

Ford (#7) and Smart (#9) in 2013 were Top 10 brands, both now far from that status, while at the time there was plenty of hope regarding the arrival of Volkswagen and the remaining German brands. 

PlWORLDAugustYTD%'12Pl
1Nissan4.35228.555253
2Chevrolet4.15718.114161
3Toyota2.46012.860112
4Tesla1.59012.760119
5Renault85512.267114
6Mitsubishi1.03110.09185
7Ford1.4547.59877
8Chery (e)2002.20026
9Smart3101.985215
10BYD2731.85828





(1) - Includes Holden Volt, Opel and Vauxhall Ampera;
(2) - Includes Citröen C-Zero and Peugeot iOn.
(e) - Estimate



Europe - Leaf Takes the Lead

Just like this year, in 2013 the fight was between the Zoe and the Leaf, with the Japanese car gaining momentum, and reaching this month the top spot in the YTD chart. 

The Tesla Model S was starting to show up on the radar, in #15, while the Toyota Prius Plug-in was #4, something unthinkable in 2018.

Thanks to their sales success in the Netherlands, the Volvo V60 Plug-In was #6, making Volvo the fourth best selling brand in Europe, with 6% share, below Toyota (#3 with 8%), Nissan (#2 with 23%) and Renault (#1 with 41%).


PlEuropeJulyYTD%'12Pl
1Nissan Leaf9426.364234
2Renault Zoe4495.9192121
3Renault Kangoo ZE e)1713.369123
4Toyota Prius Plug-In1662.38285
5Renault Twizy e)2502.18481
6Volvo V60 Plug-In 1821.543522
7Smart Fortwo ED1131.534512
8Opel Ampera1401.42052
9Chevrolet Volt480802311
10Mitsubishi I-Miev5557228
11Citröen C-Zero1539816
12Goupil G330379114
13Bolloré Blue Car2028819
14
15
Peugeot iOn
Tesla Model S
18
240
253
252
1
1
7
N/A

TOTAL3.38028.237


Record Sales Galore - US Edition 

The daddy of EV markets in 2013, the USA accounted for over half of plug-in car sales in the world, with a PEV Share of 0,6%.

GM's poster child, the Chevy Volt,was again #1, followed by three other familiar nameplates in 2018, while below we find some long lost PEV rarities, like #9 Tesla-Toyota RAV4 EV, the Honda Fit & Accord Plug-Ins, and even the #15 Fisker Karma exotica was selling cars (not many, though).

PlUSAAugustYTD%
1Chevrolet Volt3.35114.99425
2Nissan Leaf2.42014.12324
3Tesla Model S1.30012.05020
4Toyota Prius Plug-In1.7916.82212
5Ford C-Max Energi6213.5366
6Ford Fusion Energi6002.5924
7Ford Focus Electric1751.2252
8Mitsubishi I-Miev309582
9Toyota RAV4 EV2317501
10Honda Fit EV664201
11Smart Fortwo ED1823551
12
13
14
Fiat 500e
Honda Accord Plug-In
Chevrolet Spark EV
160
44
102
310
298
232
1
1
0
15
16
Fisker Karma
Scion iQ EV
5107
30
0
0

TOTAL11.07858.802100


China -  Chery QQ3 EV #1

Despite being the fourth largest EV market in the World, in 2013 it's hard to get accurate data from the Chinese market yet, sales mounted to 5.889 units in the first half of the year (Now, two days are enough to sell that many units), most were pure electrics (5.114), while Plug-In Hybrids represented just 13% (775 units) of the market. (then, as today).

In 2013, the Best Selling BYD (e6) was only #3, with Chery QQ3 EV (Father of the current eQ) comfortably in #1, and the JAC J3 EV (Grandfather of the current iEV sedans) in #2.

The major change is in #5, with the BAIC E150 EV climbing one position and featuring on this Top 5.

PlModelSales
1Chery QQ3 EV (e)1.800
2JAC J3 EV (e)850
3BYD e6730
4BYD F3 DM658
5BAIC E150 EV (e)550

4 comments:

  1. Everyone!) I found nothing exited in this post, hahah, but I followed tag "Memory Lane" and discovered that we have here a few super interesting old posts!

    http://ev-sales.blogspot.com/2013/07/memory-lane-introduction.html
    http://ev-sales.blogspot.com/2013/07/memory-lane-2008-2009.html
    http://ev-sales.blogspot.com/2013/07/memory-lane-2010.html
    http://ev-sales.blogspot.com/2013/08/memory-lane-2011.html

    I never knew they existed!

    ReplyDelete
  2. Seems like the state of Evs today was pretty predictable even back then right?

    ReplyDelete
    Replies
    1. 2013 the EV scene was still a bit shaky and many still wondered if the Third Age of Electric Car was going to be its definitive triumph over gassers.

      In the meantime, Tesla has grew enough to scare their direct competitors, the Diesel scandal has shaken consumer trust in the fuel, and China is now lixing its EV muscles.

      Five years have passed, and now the question is not "If?", but "When?"

      Delete