Sunday, May 3, 2020

2020 Q1 Sales by OEM

Looking at the 2020 sales by Automotive Group, we have:

PHEV+BEV



If we gather sales by Automotive Groups, Tesla is ahead, with 19% share (Up 2% regarding 2019), followed by the rising Volkswagen Group (13%, up 7%), that jumped from 6th to 2nd, not a bad start for their Year Zero Plan to Rule the EV World, and the Renault-Nissan Alliance, that kept its 3rd spot, while increasing its share by 3%, from 8% last year, to the current 11%. 

The #4 BMW Group also increased share, by 1%, to 8% share, climbing one position regarding 2019, while the #5 Hyundai-Kia did even better, jumping three positions, from #8 to #5, all while increasing its share by 2%, to 8%

What catches our eyes in this Top 5 is the absence of Chinese OEMs, last year we had two (BYD and BAIC), now there's none, this is due the early effects of the Corona pandemic in China, expect these OEMs to rebound in a big way in Q2, as this market should be the only unaffected by the pandemic, with Tesla also beneffiting from it, now that they have a strong presence there.
BEV

Looking only at BEVs, Tesla expanded its lead, increasing its market share by 6% and more than doubling the result of #2 Renault Nissan Alliance, which has also saw its share inflate by 5%, allowing it to jump from #4 to the runner-up spot, but the Volkswagen Group is getting closer, having jumped from 6th to 3rd, and earning 6% share, to 11%, equaling Tesla in market share growth.

Hyundai-Kia is also on the rise, jumping from #7 to #4, increasing its share by 3%, running ahead of last year's Bronze Medalist BYD, that is now #5, with 6% share, down 3%.

Comparing with the BEV+PHEV table, the big defeated is the BMW Group, that due to its heavy reliance on PHEVs, disappears from the Top 5, while comparing with last year Top 5, the Chinese BAIC and SAIC are left out, but expect both to rebound soon, as both should increase their sales (and shares) significatly in the second quarter, while most OEMs outside China will have a hard time, due to the current pandemic.

10 comments:

  1. I think long term the only western auto groups that have a chance to compete with the Chinese will be Tesla and VW.

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    Replies
    1. Yep, it's impressive VAG's growth, even without the ID family...

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  2. Do you have this data from the past few years also? Charts showing top manufacturers quarterly or annually would show a lot about industry trends.

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    1. Check the "World" category, you will find more stuff like these.

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  3. I really like these charts. You should do them every quarter.

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  4. AnonymousMay 03, 2020

    I think its perhaps a little optimistic to think there is going to be a big rebound in China after C19. Travel is still curtailed and business reliant on exports would see massive drops in income. Not conducive to vehicle purchases.

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  5. AnonymousMay 04, 2020

    It's crazy that Tesla is still able to increase BEV market share each year despite the "coming competition".

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    1. The market is heavily disrupted by the Covid pandemic, so far it's more a question of production and logistics, than anything else.

      For the next few months, the good thing that Tesla has, is a strong position in China, thanks to GF3, that is working as a lifeline while California is shut down.

      The Chinese will also grow their share significantly in the coming months, as they can now produce without major constraints.

      Finally, all these disruptions are kind of helping the VW Group, with the ID.3 still in the oven and the competitors suffering from factories shutdowns, once the ID.3 lands, it will have less distance to go, in order to reach their competitors.

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  6. It would be helpful in these quarterly recap articles to note market share of plugins overall and BEVs specifically of the entire new car market. Tracking that share change over time by quarter and year will be interesting to watch.

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