Thursday, October 15, 2015

Germany September 2015




Autumn Collection

1.945 EV's were sold last registered in Germany, with sales doubling regarding the same month last year, with the EV Share growing a little further to 0,63%, up some 0,03% regarding last August and a significant 0,19% regarding December '14, when it recorded 0,44%.

As tradition in the German EV market, there was a surprise in the leadership, with the Kia Soul EV retaining the Monthly Best Seller seat (The first to do so in 10 months), with a new personal best, by registering 380 units.

The restyled Mitsu Outlander PHEV had its best result since May, selling 208 units and placing itself in #2, followed by three domestic best sellers: Audi A3 e-Tron, BMW i3 and VW Golf GTE.

Outside the Top 5 but worthy of reference are some new models from the Autumn Collection, the VW Passat GTE registered 136 units in its first real sales month, earning it a #6, while the BMW X5 40e plug-in hybrid sold 54 units, enough for a #11 in September and outselling the default choice plug-in Luxury SUV, the Cayenne S E-Hybrid (Aka: Plug-In). By the way, this segment is now becoming crowded, besides the Cayenne Plug-In, we now have the aforementioned BMW X5, the Audi Q7 e-Tron and the Mercedes GLE500e. Oh, and there are two  more strong contenders arriving: The Volvo XC90 T8 plug-in and a certain Model X...

PlModel
Sales  
1Kia Soul EV380
2Mitsubishi Outlander PHEV208
2Audi A3 e-Tron170
4BMW i3164
5Volkswagen Golf GTE150

Looking at the YTD ranking, the Mitsu Outlander PHEV profited from the good sales month to distance itself a bit from the runner-up Golf GTE, growing the difference from only 38 units to the current 96 units, while the Kia Soul EV climbed one position to #4, displacing last year leader, the BMW i3, to a discrete #5.

 Kia's EV model sales performance in the last few months is nothing short of spectacular, rising from #10 in May to #4 in just four months...

Also a sign of a very balanced market, the Soul EV, despite being only in Fourth, it is only 217 units behind the leader, if these recent performances should continue in the future, it wouldn't be surprising to finish 2015 and see a Kia as the Best Selling EV...In Germany!

Below the top spots, the Renault Zoe switched positions with the veteran Smart Fortwo ED, with Renault's hatch climbing to #9 and the tiny two seated dropping to #10.

The Passat GTE jumped three positions to #16 and it's looking for a position in this year Top 10.

Looking into the manufacturers ranking, Volkswagen is in the lead (21% share), followed by Mitsubishi and BMW, with 12%, and Audi, with 11%.  
PlGermanySep. YTD'15%'14 Pl
 1Mitsubishi Outlander PHEV2081.696115
2Volkswagen Golf GTE1501.6001113
3Audi A3 e-Tron1701.5061010
4Kia Soul EV3801.4791028
5BMW i3 *1641.42291
6Tesla Model S1331.09176
7
8 		Volkswagen e-Golf
Nissan Leaf 		61
74		877
831		6
 5 		8
7
9
10 		Renault Zoe
Smart Fortwo ED		58
37 		629
614 		4
4 		3
2
11
Volkswagen e-Up!
26
450
3
4

12
13
14
15
16
17
18
19
20
21
22
22
24
25
26
26
28
29
30
31

32
33
Mercedes B-Class ED
Renault Twizy e)
BMW i8
Porsche Cayenne Plug-In
Volkswagen Passat GTE
Mercedes S500 Plug-In e)
Volvo V60 Plug-In
Mercedes C350e e)
Nissan e-NV200 / Evalia
Porsche Panamera Plug-In
Toyota Prius Plug-In
Audi Q7 e-Tron
BMW X5 40e PHEV
Mitsubishi I-Miev
Porsche 918
BMW 2-Series A. T. PHEV
Mercedes GLE500e
Opel Ampera
Ford Focus Electric
Peugeot iOn
Citröen C-Zero
Renault Fluence ZE
31
30
34
34
136
24
12
64
9
11
21
21
54
6

5
15
3
2
5

2
385
355
350
266
248
207
201
197
121
114
100
100
85
76
45
45
24
20
11
9
3
2 		3
2
2
2
2
1
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
16
9
11
19
N/A
20
12
N/A
21
14
15
N/A
N/A
 N/A
25
N/A
N/A
18
26
23
24
31

TOTAL
1.945
15.126
100


* - 89 Bev + 75 Rex


Source: kba.de
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6 comments:

  1. mr. MOctober 15, 2015

    How did the Audi Q7 e-Tron get so many sales, i read it can be bought in 2016. Article was from May 2015 (focus.de "Audi Q7 e-tron quattroMit Diesel-Hybrid: Der neue Q7 tankt mit Stecker", Mittwoch, 13.05.2015, 10:04)

    Are those dealer models?

    ReplyDelete
    Replies
    1. José PontesOctober 15, 2015

      Yes, they are still in Dealer-demo phase.

      Delete
    2. MikaelOctober 15, 2015

      I've been reading that it will be sold from "late 2015" so hopefully those dealer models will soon be joined by ones sold to regular customers too. =)

      Delete
  2. AlokOctober 15, 2015

    Hi, Jose.
    Thanks for the great job.
    Always a pleasure to read your blog.

    Just a little extra good news... about Mercedes PHEVs.

    Looking at the tables in http://www.kba.de/SharedDocs/Publikationen/DE/Statistik/Fahrzeuge/FZ/2015_monatlich/FZ8/fz8_201509_pdf.pdf?__blob=publicationFile&v=2

    Table 2 gives a total of 103 PHEVs for the German brand.
    Table 3 (that shows hybrids, without specifying plug-in ones), says that 15 are the GLE500e (as your table reports) and 24 are S500e (also not available as non plug-in hybrid).
    For the C350e, we calculate them as difference from the above figures, and we get 64 (out of 147 total hybrids).

    Ciao.
    Alok

    ReplyDelete
  3. PedroOctober 17, 2015

    And Tesla n.6, can't figure those germans... Going more to hybrids, fear of the eléctron? Hybridus will died, I think

    ReplyDelete

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