Germany April 2016

The Renault Zoe holds on to #1 in Germany

Before Incentives...

Sales were down 8% YoY, to 1.622 units, with the EV Share dropping 0.68%, which should be explained by the fact that many consumers are waiting for the incentives scheme to finally kick in.

Looking at April models ranking, for the first time the Renault Zoe was the Best Seller of the month, with 221 units, followed by a group of local players, with the surprising VW Passat GTE (160 deliveries) leading the pack.  

Pl	Model	Sales
1	Renault Zoe	221
2	Volkswagen Passat GTE	160
3	BMW i3 *	159
4	Volkswagen Golf GTE	117
5	Audi A3 e-Tron	94

Despite being a slow month, that didn't stopped the German EV market to present several changes to the YTD ranking, for example, if the Renault Zoe keep for the time being the leadership (No small feat in this EV market), below it the were moves aplenty: The BMW i3 rose one position to Second Place, the VW Golf GTE also climbed one position to #3, while the Nissan Leaf dropped out of the podium and fell two positions to Fourth. In a good month for Volkswagen, the Passat GTE and even the e-Golf climbed one position, to #7 and #11, respectively.

In the lower part of the ranking, a mention to the 74 deliveries of the Renault Twizy, its best performance in almost two years, allowing it to jump seven positions to #15, while the BMW 330e is picking up pace, having registered a record 47 units, climbing one position to #19, but more significantly, beating for the first time the monthly result of the Mercedes C350e (43 units).

Looking at the manufacturers ranking, Volkswagen continues in the Top Spot, with 20% share (Up 1%), followed by BMW (17%, up 2%) and in Third we now have Renault (14%, also up 2%).

Pl	Germany	April	YTD	%	'15 Pl
1 2	Renault Zoe BMW i3 *	221 159	822 690	11 9	6 2
3	Volkswagen Golf GTE	117	604	8	4
4	Nissan Leaf	53	586	8	10
5	Audi A3 e-Tron	94	581	8	5
6	Tesla Model S	86	482	6	7
7	Volkswagen Passat GTE	160	475	6	9
8	Mitsubishi Outlander PHEV	38	416	6	3
9 10 11	Mercedes C350e   e) Volvo XC90 T8  Volkswagen e-Golf	43 79 67	287 270 235	4 4 3	13 28 8
12	BMW 225xe Active Tourer	75	215	3	20
13 14 15 16 17 18 19 20 21 22 23 24 24 26 27 28 29 30 31 31 33 34 35	Audi Q7 e-Tron Volkswagen e-Up! Renault Twizy Kia Soul EV Porsche Cayenne Plug-In Mercedes GLE500e BMW 330e BMW X5 40e Mercedes B250e BMW i8 Mercedes S500e   e) Renault Kangoo ZE e) Porsche Panamera Plug-In Volvo V60 Plug-In Smart Fortwo ED Nissan e-NV200 / Evalia Citroen C-Zero Peugeot iOn Toyota Prius Plug-In Citroen Berlingo EV e) Porsche 918 Ford C-Max Energi Peugeot Partner EV  e) Others	16 46 74 24 17 16 47 25 38 23 27 10 11 2 11 4 6 1 3 5 10 5 9	189 187 142 132 131 128 124 119 116 94 87 55 55 53 51 37 26 22 20 20 18 12 10 24	3 2 2 2 2 2 2 2 2 1 1 1 1 1 1 0 0 0 0 0 0 0  0 0	24 12 15 1 17 29 32 22 14 16 19 N/A 23 18 11 25 36 36 26 33 30 N/A 33
	TOTAL	1.622	7.515	100

Because of the increasing number of models present, from now on the ranking is limited to the Top 35 best selling models

* - 41 Bev + 118 Rex

e) Estimate

Source: kba.de

Tesla Model S vs The Others (*)

Pl	Model	YTD 2016
1	Audi A7	1.465
2	Mercedes CLS	1.239
3	BMW 6-Series	637
4	Tesla Model S	482
5	Porsche Panamera	363

If the Audi A7 and Mercedes CLS seem out of reach, the Third Placed BMW 6-Series is perfectly attainable by the Californian, all while the Panamera desperately waits for a new generation to get back into the game.

An interesting statistic is that the Model S is the only model in the ranking with YoY growth (+27%), while every other model is having a two digit sales drop, with steep dives in some cases, like the Merc CLS (-30%) or the Panamera (-41%!).

Tesla is being disruptive, even in the cut-throat German Premium market...

(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.