Wednesday, May 18, 2016

Germany April 2016

The Renault Zoe holds on to #1 in Germany


Before Incentives...

Sales were down 8% YoY, to 1.622 units, with the EV Share dropping 0.68%, which should be explained by the fact that many consumers are waiting for the incentives scheme to finally kick in.

Looking at April models ranking, for the first time the Renault Zoe was the Best Seller of the month, with 221 units, followed by a group of local players, with the surprising VW Passat GTE (160 deliveries) leading the pack.  


PlModel
Sales  
1Renault Zoe221
2Volkswagen Passat GTE160
3BMW i3 *159
4Volkswagen Golf GTE117
5Audi A3 e-Tron94


Despite being a slow month, that didn't stopped the German EV market to present several changes to the YTD ranking, for example, if the Renault Zoe keep for the time being the leadership (No small feat in this EV market), below it the were moves aplenty: The BMW i3 rose one position to Second Place, the VW Golf GTE also climbed one position to #3, while the Nissan Leaf dropped out of the podium and fell two positions to Fourth. In a good month for Volkswagen, the Passat GTE and even the e-Golf climbed one position, to #7 and #11, respectively.

In the lower part of the ranking, a mention to the 74 deliveries of the Renault Twizy, its best performance in almost two years, allowing it to jump seven positions to #15, while the BMW 330e is picking up pace, having registered a record 47 units, climbing one position to #19, but more significantly, beating for the first time the monthly result of the Mercedes C350e (43 units).

Looking at the manufacturers ranking, Volkswagen continues in the Top Spot, with 20% share (Up 1%), followed by BMW (17%, up 2%) and in Third we now have Renault (14%, also up 2%).

PlGermanyApril YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
221
159
822
690
11
9
6
2
3Volkswagen Golf GTE11760484
4Nissan Leaf53586810
5Audi A3 e-Tron9458185
6Tesla Model S8648267
7Volkswagen Passat GTE16047569
8Mitsubishi Outlander PHEV3841663
9
10
11
Mercedes C350e   e)
Volvo XC90 T8 
Volkswagen e-Golf
43
79
67
287
270
235
4
4
3
13
28
8
12BMW 225xe Active Tourer
75
215320
13
14
15
16
17
18
19
20
21
22
23
24
24
26
27
28
29
30
31
31
33
34
35

Audi Q7 e-Tron
Volkswagen e-Up!
Renault Twizy
Kia Soul EV
Porsche Cayenne Plug-In
Mercedes GLE500e
BMW 330e
BMW X5 40e
Mercedes B250e
BMW i8
Mercedes S500e   e)
Renault Kangoo ZE e)
Porsche Panamera Plug-In
Volvo V60 Plug-In
Smart Fortwo ED
Nissan e-NV200 / Evalia
Citroen C-Zero
Peugeot iOn
Toyota Prius Plug-In
Citroen Berlingo EV e)
Porsche 918
Ford C-Max Energi
Peugeot Partner EV  e)
Others
16
46
74
24
17
16
47
25
38
23
27
10
11
2
11
4
6
1
3
5
10

5
9
189
187
142
132
131
128
124
119
116
94
87
55
55
53
51
37
26
22
20
20
18
12
10
24
3
2
2
2
2
2
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
 0
0
24
12
15
1
17
29
32
22
14
16
19
N/A
23
18
11
25
36
36
26
33
30
N/A
33

TOTAL
1.622
7.515
100


Because of the increasing number of models present, from now on the ranking is limited to the Top 35 best selling models

* - 41 Bev + 118 Rex

e) Estimate

Source: kba.de



Tesla Model S vs The Others (*)

Pl
Model
 YTD 2016
1
Audi A7
1.465
2
Mercedes CLS
1.239
3
BMW 6-Series
637
4
Tesla Model S
482
5
Porsche Panamera
363

If the Audi A7 and Mercedes CLS seem out of reach, the Third Placed BMW 6-Series is perfectly attainable by the Californian, all while the Panamera desperately waits for a new generation to get back into the game.

An interesting statistic is that the Model S is the only model in the ranking with YoY growth (+27%), while every other model is having a two digit sales drop, with steep dives in some cases, like the Merc CLS (-30%) or the Panamera (-41%!).

Tesla is being disruptive, even in the cut-throat German Premium market...

(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.

1 comment:

  1. AnonymousMay 19, 2016

    Nice to see Tesla gaining in sales. May should see a big increase in sales because of the newly announced incentives.

    Probably April sales were low because because people were waiting for the incentives.

    ReplyDelete