Monday, July 18, 2016

Germany June 2016

  

BEV's to the power?

Sales were down just 4% YoY to 1.764 units, being the best result in the last three months, probably being the first signs of the recent incentives push, nevertheless, the EV Share still dropped 0.02% to 0.62%.

Looking at June models ranking, for the first time in years, we have a 100% BEV Top 4 ranking, if the Renault Zoe performance (#2, with 225 units) is no surprise, as it has been above the 200 units/month since February, and the 226 units of this month Best Seller, the Tesla Model S, were expected (Last month of the quarter...), the 101 units of the Renault Twizy was a big surprise (It did only 44 sales a year ago), being its best result in two years(!), while the 97 deliveries of the VW e-Golf were also unexpected, being its best performance in a year and the first time since last August that is was the best selling plug-in Volkswagen.

A sign of things to come? Will BEV's be the most benefited from the incentives scheme?

PlModel
Sales  
1Tesla Model S226
2Renault Zoe225
3Renault Twizy101
4Volkswagen e-Golf97
5Audi A3 e-Tron96

As always, the YTD German EV ranking had plenty of changes to talk about:

- The Tesla Model S jumped three positions to #4, thanks to a third best ever performance (226 units);

- The Volvo XC90 T8 climbed one position to #9, it is by far the best selling Luxury SUV with plug-in capabilities, leaving its German competitors more than 200 units behind;

- The Renault Twizy, thanks to the aforementioned three-digit performance, rose two positions to #13 and 299 units, its best half year performance since 2013;

- The Mercedes GLE500e climbed one position to #20 at the expense of the Porsche Cayenne Plug-in, with the Volvo V60 Plug-in doing the same to the Smart Fortwo ED in #26. The tiny two-seater, a former Best Seller model in 2013, is having its worst year since 2010, when it was still in testing mode. The new generation can't come soon enough... 

Looking at the manufacturers ranking, Volkswagen continues firm in the Top Spot, with 19% share, followed by BMW (17%), followed by Renault (15%) and Audi (10%).

PlGermanyJune YTD%'15 Pl
1
2
Renault Zoe
BMW i3 *
225
47
1.279
823
12
8
6
2
3Audi A3 e-Tron9679675
4
5
Tesla Model S
Volkswagen Golf GTE
226
51
758
720
7
7
7
4
6Volkswagen Passat GTE9165769
7Nissan Leaf42647610
8Mitsubishi Outlander PHEV6955653
9Volvo XC90 T8 64403428
10
11
Mercedes C350e   e)
BMW 225xe Active Tourer
52
84
394
376
4
4
13
20
12Volkswagen e-Golf
97
35838
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35

Renault Twizy  
Kia Soul EV
Audi Q7 e-Tron
Volkswagen e-Up!
Mercedes B250e
BMW 330e
BMW X5 40e
Mercedes GLE500e
Porsche Cayenne Plug-In
BMW i8
Mercedes S500e   e)
Porsche Panamera Plug-In
Renault Kangoo ZE e)
Volvo V60 Plug-In
Smart Fortwo ED
Nissan e-NV200 / Evalia
Citroen C-Zero
Peugeot iOn
Mercedes GLC350e
Citroen Berlingo EV e)
Toyota Prius Plug-In
Porsche 918
Tesla Model X
Others
101
87
74
28
32
44
30
22
19
34
30
14
10
9
5
11
7
6
17
5
1

16
5
299
292
274
266
197
192
182
167
166
144
127
83
75
65
64
58
40
39
32
30
22
21
20
55
3
3
3
2
2
2
2
2
2
1
1
1
1
1
1
1
0
0
0
0
0
0
 0
0
15
1
24
12
14
32
22
29
17
16
19
23
N/A
18
11
25
36
36
N/A
33
26
30
N/A

TOTAL
1.764
10.677
100


Because of the increasing number of models, the ranking is limited to the Top 35 best selling models

* - 17 Bev + 30 Rex

e) Estimate

Source: kba.de



Tesla Model S vs The Others (*)

Pl
Model
June 2016
1
Mercedes CLS
319
2
Audi A7
268
3
Tesla Model S
226
4
BMW 6-Series
131
5
Porsche Panamera
80

As expected, if the Audi A7 and Mercedes CLS remain out of reach, in June the Tesla Model S managed to beat the BMW 6-Seriesall while the Panamera waits for a new generation to get back into the game.

Looking into July, expect the Model S to return to #4, as it will see its sales drop, at least until September's new deliveries peak.

(*) - Considering that the German market is one of the hardest for Tesla to crack, the models we are comparing are not the volume sellers like the Audi A6 or BMW 5-Series, but those that are closer in concept and price to the Californian Sports Sedan.

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