Wednesday, July 13, 2016

Netherlands June 2016

Will the facelifted Model S pursue with the previous success story?


Tesla Model S Back At #1


The hangover is far from over, with sales (899) down 66% YoY.

The EV Share was down 0.03% to 2.36%, far, far from the 9.6% of last year.

Looking at the monthly ranking, the Monthly Best Seller award went to the Tesla Model S, with 188 deliveries, down 32% YoY. Softening demand or production constraints? Mmmm...

The BMW 330e performed a record 148 units, ending the month in Second, with its stablemate 225xe Active Tourer also impressing (83 units, year best), in #4.

PlModelSales  
1Tesla Model S188
2
BMW 330e
148
3Nissan Leaf85
4BMW 225xe Active Tourer83
5
Volkswagen Passat GTE74

In the YTD ranking, there were a number of significant changes, the most important of all being the recovery of the YTD Best Seller Throne by the Tesla Model S, but with only 51 units separating ot from the Volvo XC90 T8, the dispute for #1 is far from over.

In another good month for BMW, the 225xe Active Tourer continues to climb in the ranking, now up one position to #6, at the expenses of the Mercedes C350e, while the i3 had its best month of the year in June, with 45 units, climbing with it one place to #8 and promising more climbs as the longer range versions arrive Dutch shores.

In an atypical year due to fiscal changes, the VW Golf GTE, runner-up last year with more than 8.000 registrations, has dropped once again in the ranking, now to #12, with only 97 units YTD, being inclusively surpassed by its all-electric brethren, the e-Golf, #10 with 104 sales...

Despite sales being on a much lower level than last year, there are two models racing their ICE competitors with success, the Tesla Model S (188 units), was Second in its class, bested only by the BMW 5-Series (226 units), while the BMW i8 (8 sales) has beaten competition like the Audi TT (6 units), or its own BMW 6-Series relative (6 sales), but the Bavarian sports car is still far from the sales level of the Porsche 911, that with 40 units registered last month, is still the Golden Standard in its class.

Looking at the manufacturers ranking, BMW has reached the leadership (22%, up 3%), displacing Volvo (21%) from #1, while Tesla remained in Third, with 19% share.

Pl
Netherlands
June
YTD
%
'15Pl
1
2
Tesla Model S
Volvo XC90 T8
188
63
869
818
19
18
8
7
3
BMW 330e
148
570
12
25
4
Nissan Leaf
85
412
9
13
5
6
7
8
9
10
Volkswagen Passat GTE
BMW 225xe Active Tourer
Mercedes C350e
BMW i3 *
Renault Zoe
Volkswagen e-Golf  
74
83
58
45
12
21
347
255
238
131
113
104
8
6
5
3
2
2
6
17
5
12
14
28
11
Volvo V60 Plug-In
17
101
2
3
12
Volkswagen Golf GTE
7
97
2
2
13
Mitsubishi Outlander PHEV
14
96
2
1
14
Mercedes B250e  
8
82
2
19
15
Volkswagen e-Up!
15
60
1
28
16
Nissan e-NV200 / Evalia
6
45
1
15
17
18
19
20
21
22
23
24
24
26
27
28
29
30
30
30
Porsche Cayenne Plug-In
Audi A3 e-Tron
BMW X5 40e
Toyota Prius Plug-In
BMW i8
Mercedes GLE500e
Kia Soul EV
Peugeot iOn
Renault Twizy
Renault Kangoo ZE
Porsche Panamera Plug-In

Ford C-Max Energi
Mitsubishi I-Miev
Mercedes S500e
Smart Fortwo ED
Audi Q7 e-Tron
2
8
14
14
8
5

1


2

1


1
44
43
35
28
26
24
18
12
12
9
8
6
4
1
1
1
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
10
4
11
22
20
27
24
N/A
28
25
21
9
30
18
15
N/A

TOTAL
899
4.610
100


* - 42 Bev + 3 Rex


Regular Hybrids + Plug-ins Ranking


PlModelSales  
1Toyota Yaris Hybrid332
2Tesla Model S188
3Toyota Auris Hybrid177
4BMW 330e148
5Nissan Leaf85

If we add regular hybrids to Plug-ins, Pure Electrics have recovered ground, with the Tesla Model S winning the Second place, while the Nissan Leaf climbed to Fifth.

Plug-in hybrids are also represented, with the BMW 330e reaching Fourth, while on the regular hybrids front, there are no surprises, with the two usual best sellers from Toyota, the Yaris and Auris, being present in First and Third, respectively.

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