Tesla Model 3 and the Koreans
After a memorable 2018, sales have become somewhat irregular this year, but with registrations up 82%, to 4,826 units so far, placing the 2019 PEV share at 3,5%, a significant jump regarding the 2018 score (2%).
This irregularity is connected to the current leader, the Tesla Model 3, that is known for its production constrained-related peaks, but despite this, the Tesla nameplate owns 26% of the market, with a sizeable lead over the #2 Kia Niro PHEV. I guess Tesla can order, with 5 months in advance, a Best Seller party here...
Below the Tesla Model 3 lead, we have three(!) Korean models, with 4 of the Top 6 models coming from the Hyundai-Kia ranks.
In the Manufacturers ranking, Tesla is the new king, with 28% share, while last year leader Kia is now in the runner-up spot, with 26%, while Hyundai, with 14%, is firm in the last place of the podium.
Tesla Model 3 & the ICE competition
Pl
|
Model
|
2019 sales
|
1
|
Mercedes C-Class
|
2.068
|
2
|
BMW 3-Series
|
1.568
|
3
|
Volvo S/V60
|
1.332
|
4
|
Tesla Model 3
|
1.237
|
5
|
Audi A4
|
834
|
One of the question marks around the Model 3 in Europe, regarded the impact that it was going to make on this side of the Atlantic, will it disrupt the PEV and ICE sedan market in the same way that it is doing in the US, or will it be more subdued, because it is playing away from home?
The answer is now being written, comparing the Model 3 with the competition, the Tesla is losing a bit of charge. dropping two positions, to #4.
Looking at the near future, the Tesla Model 3 should increase deliveries throughout the rest of 2019, now that the SR/SR+ versions are being delivered in large numbers, but the new PHEV version of the BMW 3-Series should prevent the German model from being surpassed by the Californian, so i guess Tesla should end the year in 3rd, ahead of the Volvo twins.
José Pontes compare Denmark for march and july.know how to count?
ReplyDeleteData was updated since March, as some models had inflated estimates, hence the apparent difference.
DeleteSeeing this table makes me wish again for BEVs and PHEVs being listed separately -- but this time, because I think it would make *PHEV* sales more comparable! It seems there is a whole bunch of markets with a PHEV share close to, or sometimes above 1%, but with wildly varying BEV shares. That makes PHEVs seem like total losers in some of these markets, and total winners in others, although the actual PHEV shares are pretty close...
ReplyDeleteCase in point: Norway appears like a fairly weak PHEV market, because of the BEV dominance obscures the fact that Norway is actually *also* far ahead of almost anyone else in PHEV sales! (I think only Iceland might be higher?...)