Models: Legacy OEMs recover, part one
Registrations grew just 3% YoY in July, to some 148.000 units, possibly the lowest growth rate in modern times, mostly due to the tightening subsidies in China, worsening the PHEV crisis (-22% YoY, worst drop since December '14), with the 18% growth rate of BEVs being unable to sustain the PEV two-digit growth rates of previous months.
As a result, the PEV share suffered in July, dropping from 3,3% in June, to just 1,9% last month, placing the 2019 PEV share at 2,3%, slightly lower than the record 2,4% it had in June.
With most Chinese models suffering, it was time for some Legacy OEM models to shine, like the BMW 530e/Le siblings, that jumped 4 positions, to #7, or the Hyundai Kona EV, that joined the Top 10, thanks to a 3 position climb, with the Korean crossover tripling sales YoY, so it won't be surprising to see it run for #6 in a few months.
Speaking of the 6th position, the Renault Zoe climbed another spot, to #6, thanks to doubling sales, with the Zoe 1.0 ending its career in grand style, making 3 models of the Renault-Nissan Alliance in the Top 6, with the not-so-compact Nissan Leaf (-14% YoY) in 4th, the family-friendly SUV Mitsubishi Outlander PHEV in #5 and the city-friendly Renault Zoe in #6. So, the Top 3 Legacy OEM models belong to the Alliance.
As for the podium bearers, the leader Tesla Model 3 deliveries grew 33% YoY, being the first in a long time that the Tesla midsizer hasn't posted a three-digit growth rate. Is the Model 3 maturing and on the way to reach its cruise speed?
Regarding the runner-up BAIC EU-Series, while the numbers were down to half of what it had in June, the Beijing Auto sedan still had a 187% growth rate, and with the BYD Yuan EV stuck at 6,000 units/month performances, the EU-Series seems to have the Silver medal secured.
In the second half of the table, the climbers of the month were the #14 Baojun E-Series, jumping 4 positions, making it the exception for the falling sales in China, while the evergreen VW e-Golf was up one position, to #18, thanks to 2.961 registrations (up 98% YoY), its best result since January.
Outside the Top 20, the Tesla Model S (15.531 units) is 2.000 units behind the #20 Changan Eado EV, with its deliveries down 37%, a far more negative result than its Model X sibling (-15% YTD), that despite being in #16, in July was beaten by the steady growing Audi e-Tron (2.611 units in July, 11.225 YTD), with the Audi SUV becoming the Best Selling Luxury BEV, something that the Jaguar i-Pace (10.048 units in 2019) is far from getting close, as it seems stuck in 1.5k-2k performances this year. Is Jag's SUV production constrained, or has it already reached its demand limits?
Manufacturers: Legacy OEMs recover, part two
July saw the leader Tesla deliveries rise 20% YoY, its smallest growth rate in 18 months, which could mean that the days for exponential growth is coming to an end.
The following runners had unremarkable performances, due to the incentive changes in China,. with the #8 Volkswagen and #9 Hyundai recovering ground over the #7 Geely.
We have to go down to #10 to see the first position change, with Kia climbing to #10.
Looking elsewhere, several Legacy OEMs took the time in July to recover positions, profiting from the Chinese brands weak month: Mitsubishi jumped 3 positions to #11, Toyota was up one position, to #15, while Chevrolet also climbed one spot, to #18.
Finally, the #20 Dongfeng is starting to look at the rear view mirror, as the rising GAC, thanks to the hot Aion S sedan, should start to close in soon.