Monday, June 8, 2020

Czech Republic May 2020




Despite the recent Covid-related slowdown, which made the local PEV market grow just 69% YoY in May, to 179 units, the plugin market in Czech Republic is on fire, up four-fold in 2020, with over 1.700 units already sold this year, with the PEV Share now at 2,4%, with May reaching a less outlandish 1,3%. Still, the market last year ended at 0,5%, so... 

This continues to be a BEV-friendly market, although May saw a drop (58% share) regarding the YTD total (66%)
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The reasons for this sudden plugin surge are the #3 Tesla Model 3 volume deliveries, but above all, the deployment of Skoda plugins, with the local brand now owning 53% of the plugin market, and it is expected to continue like this in the foreseeable future.

Looking at the remaining ranking, Hyundai is strong, with two models in the Top 5, and expect the locally-made Kona EV to continue climbing positions, aiming to reach the Bronze medal this year. 

The second half of the table has a number of fresh faces in this market, namely the Ford Kuga PHEV, that is starting to become a success story across the continent, while the Audi e-Tron is finally showing up among the local Best Sellers, endangering the BMW X5 PHEV lead in the full size category.

In the brands ranking, Skoda leading far and wide, with 53% share, while Hyundai and Tesla, both with 11% each, are running for Silver.

Ouside the podium, the 4th placed BMW (5%) is too far from the front positions to aspire a medal, if this happens, it will be the first time since 2013 that BMW is left out of the podium in this market.



12 comments:

  1. AnonymousJune 08, 2020

    Hi, can you do Slovakia too?

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    1. oki doki, i will do it once i have May results.

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  2. What is roughly the YoY change for Europe and the US in May? Is it up, flat, or down? It would be nice if you could post a range for these two major regions before publishing the final numbers. Moneyball on twitter has already posted the May number for China.

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    1. The markets we have seen so far suggest May is up in Europe, though not quite as much as some earlier months this year.

      US May number is not really that interesting, since the vast majority of EV sales in the US are Tesla, and Tesla doesn't generally have much US deliveries in May. (Especially not this time around, with the factory shutdown...)

      Regarding Chinese numbers, keep in mind that the first number that is always published early in the month is wholesale, which can differ quite a lot from actual customer deliveries -- these are reported much later.

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    2. The numbers in the US are at some 2% PEV share, it's never healthy to have one player owning more that 50% in a given market.

      Europe and China i'm still checking.

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    3. I'm not so sure about "never"... Shimano has owned way more than 50% of the bicycle shifter market for decades -- and I don't see anyone complaining :-)

      It depends a lot on whether the market share was secured by lock-in and other questionable means, or whether the dominant player simply offers the best products/prices for most people.

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    4. Maybe it's a quirk of mine, but i do not like that kind of consensus, i prefer diversity.

      For instance, when i bought my first car, i was between a VW Golf GTD and a Fiat Uno Turbo, and although all rational aspects favored the VW (the unanimous car in Europe), i ended up going for the leftfield choice and bought the Uno. And it's the car i miss the most. Or maybe what i miss is having 20 years old...But i digress.

      Anyway, one of my mottos is: "Diversity breeds creativity, creativity breeds progress".

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    5. I think you have that somewhat backwards: innovation is not really borne out of a more diverse market -- rather, a diverse market is borne out of multiple innovative players! Unless and until other car makers step up their innovation game, it's only natural that Tesla remains dominant.

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  3. This market is finally becoming seriously interesting :-)

    How are things looking next door, in Poland?...

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    Replies
    1. Sales are up, but the share isn't as high as here. Still, we can count it as another market above the 1% threshold in 2020...

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    2. That's a start :-)

      Don't know whether that's just perception: but after observing these numbers in various markets for a couple of years, my impression is that once the 1% threshold is breached, things are usually beginning to get serious...

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