Wednesday, November 11, 2020

Estonia October 2020



Nissan Leaf leads hot market


After a long absence, Estonia is back at EV Sales, while 2019 was a year to forget, regarding plugin sales in this market, with PEV registrations falling 27% regarding the previous year, 2020 is witnessing surging sales, with 313 new plugins being registered so far, which means a 304% jump in sales regarding the previous year, pulling the current market share to 1.9% (2.1% in October), and although it is still below the 2.6% record year of 2012, when Estonia was seen like a sort of "Little Norway", it marks the return of the Baltic country to the fast lane, moving the needle up, so in 2021 we should see it break its share record, that currently is the oldest on record.

Speaking of Norway, a common trace between both markets is the popularity of BEVs, this is most definetely a BEV-friendly market, with all electrics having 79% of the plugin market this year, with October scoring a 94%(!) share.

The Nissan Leaf is synonym with "EV" here, having won every Best Seller trophy since 2013...

...But this year's title isn't yet in the bag, because in Second we have the surprising Porsche Taycan(!), that is just 5 units behind, while the #3 Renault Zoe and #4 Tesla Model 3 aren't yet out of action, .

One could argue that counting the Skoda Citigo EV (16 units) together with the VW e-Up (21), these two being basically the same car, then the real Best Sellers here would be the triplets from the VW Group, but...let's not go into technicalities, the 2020 Best Seller will most likely be the Nissan Leaf, so better luck next year, Leaf challengers (Renault Zoe, Tesla Model 3 and VW ID.3).  

In the manufacturers ranking, Porsche (16%) is the surprise leader, ahead of the chronic leader Nissan (it has won every Best Selling manufacturer title since 2013), with 11% share while Volkswagen (10%) and Tesla (9%) are with the Japanese maker for the Silver medal. 




9 comments:

  1. That's a very curious result. Do we know about the subsidy situation in this market?...

    Also, anyone knows when Model 3 orders were officially (sorta) opened?

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    1. There's a 5k€ subsidy that requires a 80k km driven within 4 years. In reality for a non-company it's 4k€ after taxes.

      So in reality there's not much in regards of subsidies.

      Model 3's can be ordered to Estonia directly from Tesla, yes.

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  2. 90% of DC chargers in Estonia don't have a CCS connector. Thats the main reason why things are so strange in the marketplace

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    1. Thank you for the input, that explains the Nissan Leaf domination.

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  3. Man, if only Porsche were doing Discounts like Nissan, Tesla and many more do...

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  4. I saw two different Taycans I saw up close where I live (Vilnius Lithuania) with Estonian number plates so I can confirm they seem to be selling well there.

    Though it would nice to see how Lithuania is doing, this year there are bunch new EVs available (Zoe is available for the first time, e-208, Honda E, ID.3, etc.) and for the first time I see EVs being actively advertised.

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    1. I don't have the same data quality in Lithuania that i have in Estonia.

      Nevertheless, i'll see what i can do.

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    2. yeah publicly available data makes it probably impossible to distinguish PHEV from HEV, also for Tesla it's difficult to judge how many are new sales as Tesla doesn't sell directly

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