Thursday, February 14, 2019

Ireland January 2019

 Resultado de imagem para Hyundai kona EV ireland

Hyundai is going after Nissan's crown in red hot market

January had 1.111 PEVs registered, by far the best in Ireland, with sales up 292%(!) YoY, and the 2019 PEV share starting at a record 3.4%.

Also significant is the fact that the mainstream market was down 13% YoY, is disruption already happening in this market?

After nearly stealing the 2017 title from the seven times Best Seller Nissan Leaf, Hyundai is at it again, and this time with a new model, the Hyundai Kona EV, that outsold the Japanese hatchback in January, with a new all-time record of 311 deliveries, being the first time in 11 months that someone has beaten the Nissan EV.

The Renault Zoe is a distant Third, with 77 registrations, while the #4 Kia Niro PHEV was the Best Selling PHEV, with 71 units.

Below the top spots, a few worthy mentions, the BMW i3 scored a record 42 deliveries in January, registering in only one month what it usually does in one year...once again, the "larger battery = higher sales" formula gets proven. 

The Mitsubishi Outlander PHEV did even better, as last month 44 sales represented not only the nameplate's best month ever, but has already beaten the best year ever for the Japanese SUV in Ireland (2015, with 40 units). Again, larger battery = higher sales... 

Looking at the manufacturers ranking, Hyundai started in the lead, with 33% share, followed by Nissan (27%), while BMW (9%) is Third, and Renault (7%) is Fourth, closelly followed by Kia (6%).


  1. Maarten VinkhuyzenFebruary 14, 2019

    Jose, returning to a previous discussion about the irregular monthly sales in Ireland and the UK because of license plate new series every half year, could you produce just 6 months figures for these two markets?

    January and July are the top months in Ireland, accounting for the bulk of car sales? Just to get some perspective on these figures.

    About the January numbers, the YoY numbers are more than impressive, they are outstanding. I am glad to read them. Hopefully another market where the S-Curve is bending upwards.

    1. January and July are the most significant months for Ireland, that is why i usually publish Ireland posts on those months.

      Regarding the January results, around 2008/9, Nissan made a study in Europe, to know which "2nd line" markets would go faster into EVs, and Ireland was one of best in that study.

      That is why Nissan went all in with the Leaf in Ireland since day 1.

      Unfortunately, the crisis years delayed the EV adoption in Ireland (and elsewhere), but since the end of the dog days, this market is recovering on the lost time, and should be one of the fastest growing markets in Europe during the next couple of years.