Wednesday, April 10, 2019

Denmark March 2019

Resultado de imagem para Tesla Model 3 denmark

Tesla Model 3 and the Koreans

After a memorable 2018, where PEV sales almost tripled, sales continue going through the roof this year, with 4,289 units so far, placing the 2019 PEV share at 3%, not only a significant jump regarding the 2018 score (2%), but also well above the absolute record (2.3%), set in 2015.

Regarding last year, BEVs recovered significant ground, now being responsible for 47% of plugin sales, much better than the 32% won last year. 

This recent uptick in BEV sales is thanks to the addition of three new models, with the Tesla Model 3 jumping to 2nd place in the 2019 ranking, while being the Best Seller in March, whil the Hyundai Kona EV is #4, with 208 units, and the just-landed Kia Niro EV is now #6, with 119 deliveries.

Despite the Tesla Model 3 thundering arrival, the Kia Niro PHEV is still the leader in the YTD ranking, underlining the an interesting feature of this market, as 5 out of the Top 6 models come from Korea.

In the Manufacturers ranking, last year leader Kia continues to be the Best Selling brand (22%), with Tesla and Hyundai, both with 9% share, filling the remaining podium places.

Tesla Model 3 & the ICE competition

2019 sales  
VW Passat
Tesla Model 3
Mercedes C-Class
BMW 3-Series
Volvo S/V60

One of the question marks around the Model 3 in Europe, regarded the impact that it was going to make on this side of the Atlantic, will it disrupt the PEV and ICE sedan market in the same way that it is doing in the US, or will it be more subdued, because it is playing away from home?

The answer is now being written, comparing the Model 3 with the competition, its 306 deliveries in March allowed it to beat every competitor in its category.

But looking at the total Q1 registrations, the Tesla Model 3 was 2nd, behind the VW Passat, in the future expect the Model 3 to jump ahead soon, although the new PHEV versions of the Volvo S/V60, VW Passat and BMW 3-Series could boost their sales and race the Californian for the leadership. 


  1. Total PEV for Q1 = 4289

    January 2019 - 424
    March 2019 - 967

    Does it mean that in February there were sold in Denmark 2898 PEV cars?!

    1. January was missing a few hundred registrations, and yes, February was big.

    2. Well, more than a few. January was missing more like close to 1000 units.

  2. Maarten VinkhuyzenApril 10, 2019

    This is the market of the boats arriving.
    I miss the numbers of February, but comparing to January, there are huge differences.
    As an example, the Outlander PHEV was not in the list in January, jumped to #5 in February, did fall back to #7 in March.

    The three Kia models in the top 10 are 2,3,4 in March. With Hyundai and Kia fulfilling waiting lists, just like Tesla, and being at the end of a long supply line, this will continue.
    The monthly list will be formed by the ships arriving. Later this year, the YTD ranking will give us some sight of the relative marketshares.

    Now that Denmark is recovering from the tax / incentives changes of 2? years ago, what is the current situation in fiscal treatment. Are there any incentives left?

  3. From the posted data, Q12019 standings are:
    1st Kia-Hyundai with 1267 units
    2nd Tesla with 387 units
    3rd Renault-Nissan-Mitsubishi Alliance with 256 units
    4th Toyota with 70 units