Monday, April 22, 2019

Italy March 2019

Resultado de imagem para Mini countryman PHEV italia

Mini Countryman PHEV surprising #1 

The Italian PEV market is finally on the move, with sales growing 34% YoY in March (0,6% PEV share), to 1.082 units, while the 2019 share is at 0,4%, still an admittedly low value, but growing, nevertheless. 

With a new package of incentives finally in motion, will plug-ins finally pick up the fast lane and cross the 1% threshold?

Looking at the best selling models, the Mini Countryman PHEV is the surprise leader, with the British SUV selling at the same pace of the all-conquering Tesla Model 3.

Will the Mini resist the advances of the all-electric sedan? In a normal market, the answer would be a resounding "No", but the Italian plugin market is known for its quirks, so we might see an interesting race between these nameplates.

The only 2018 medalist still on the podium is the #3 Nissan Leaf, with 177 units, but it is being chased by the BMW 225xe A. Tourer, just 6 units behind, while the Range Rover Sport follows, in 5th, with 150 registrations, ahead of a large pack of full-size SUVs (#9 Volvo XC90 PHEV, #12 Audi e-Tron, #14 Tesla Model X, #20 Range Rover PHEV) in this Top 20

In a Jaguar-Land Rover friendly-market, the Jaguar i-Pace also shows up, in #11, having scored in March its best month (29 units) of the last 8 months.

Another quirk of this market is the popularity of the Smart nameplates, with the Fortwo in #6, while the Forfour is #14, with the latter performing a record score (25 sales) last month. The Van-with-Windows Nissan e-Evalia  is also a surprising presence, in #12, while Italy seems to have missed the current Korean invasion, with the best placed Hyundai-Kia model (Kia Niro PHEV) showing up only in #16.  

Tesla (17%) is leading the makers ranking by a thread (383 units vs 381), running neck-to-neck with Mini (17%), while BMW is 3rd, with 13% share, ahead of Nissan (10%). 


  1. From the posted data, Q12019 standings are:

    1st BMW Group with 639 vehicles
    2nd Tesla with 383 vehicles
    3rd Renault-Nissan-Mitsubishi Alliance with 362 vehicles
    4th Jaguar Land Rover with 231 vehicles
    5th Daimler with 186 vehicles

  2. Waiting for April data! Incentives should help a lot: up to 2.500€ for PHEVs and up to 6.000€ for BEVs!

    1. March numbers are particularly good considering many veichles were unsold in dealers parking lots because incentives kicked off only on April 5.