Friday, June 14, 2019

France May 2019

Resultado de imagem para Tesla Model 3 France
"Time to chill...More fun only in June, people!"

Registrations were up 34%

The French PEV passenger car market registered 4,051 registrations in May, up 34% YoY, with BEVs (+36%) growing faster than PHEVs (30%), and all-electric cars representing 71% of all plugin sales. This growth is even more significant, when we realize that the overall market remained stagnant (+1%). 

This result placed the 2019 PEV share at 2.5%, with BEVs alone having 1.8% share.

Looking at last month Best Sellers, the Renault Zoe sales were up 23% last month, to 1,331 units, an impressive performance, considering the heavily revised Zoe Neo is just a couple of months away, as are the EV versions of the Peugeot 208 and Opel Corsa, while the much hyped VW ID.3 is not that far away too…

Elsewhere, the Tesla Model 3 recovered its natural place, the runner-up spot, with 321 deliveries, but what people really want to know is, will the Tesla sports sedan be able to reach another 1,000/month performance in June, or were the 1,153 units of March a freak event? Discuss.

While others go up, others come down, with the previous #2 Nissan Leaf dropping to 4th. The Japanese hatchback needs desperately a shot of success by the 62 kWh version, or else the Nissan model will just fade away, as the New Kids on the Block (see 2 paragraphs above) land and remove it from a Top 5 spot.  

Finally, the BMW i3 closed the Top 5, with 160 deliveries, with the German hot hatch career proving to be as rust-free over time as its carbon-fiber body.

Renault Zoe
Tesla Model 3
Mitsu. Outlander PHEV
Nissan Leaf
BMW i3

In a market known for its stability, this time there were a number of changes, the main news were the BMW i3 climbing to #6, making 5 BEVs in the Top 6 positions, with the Oultander PHEV proving once again to be the only PHEV being able to sell at the same pace of the Best Selling BEVs in Europe.

Interestingly, the remaining changes only benefitted PHEVs, biggest climber being the Kia Niro PHEV, that jumped to #13, in another good month for the Korean brands, highlighted by the 77 deliveries of the #19 Hyundai Ioniq PHEV, its best result in over a year.

On the second half of the ranking, the BMW 225xe Active Tourer was up one spot, to #16, while the Mercedes E300e/de twins keep on climbing steps, up one position to #17. 

A good sign for the Mercedes EQC? Although i would say that the success of the new electric Mercedes will depend more on the maker ability (willingness?) to make them in volume, than actual demand...

A final mention to the most surprising result of the month, with the Porsche Panamera PHEV scoring 102 registrations(!) in May, a performance not only surprising in itself, but also considering the all-electric Taycan is just a few months away.

In the brands ranking, Renault (30%), continues in the leading position, while Tesla (10%) is in the 2nd spot, with Volvo, Nissan (both with 8%) and Kia (7%) all running for the podium. 


  1. AnonymousJune 14, 2019

    While the Leaf 62Kwh, e208 and others don't arrive, the Zoe keeps the commercial career with aplomb. Regarding the Model 3 from Tesla, it should be expected sales in the region of 250 to 350 units monthly, maybe in June it will reach something around 700 units. Anyway, it will have zero chances to reach the sales top spot in France and to hold the second place, he will have to workout.

    1. #1 spot in France is simply impossible for the Model 3, it would be something like the Audi e-Tron outselling the Model 3 in the US.

      The only model i see being able to dethrone the Zoe, and only in 2020, will be the Peugeot 208 EV.

  2. Thanks to your professional and skilled analysis. The Renault ZOE facelift is expexted for this week. If Renault brings / keeps the ZOE in the market position of the missing Tesla 4, the already bestselling ZOE will be able to double its sales. T3 Standard Range and T3 Station Wagon would be helpful for more market growth.

    1. Zoe: Renault's target is doubling sales, but with all new newcomers (208, Corsa, ID.3...) coming soon, it will be harder to stand out.

      Model 3: A Station Wagon is essential for the nameplate success in Europe, in the long run. First, the Model Y will eat a lot sales of the Model 3, once it is on sale. Second, even the basic Model Y will be too expensive (and far along) for many that just wish an electric midsize SW.

    2. This is all logical and cleat, Model 3 should be compared with premium brands like Mercedes, BMW, Audi, Volvo, Jaguar, Lexus and Alfa Romeo.
      I hope that just this year, Model 3 will have a chance to be best selling EV in Europe with 55-60000 sales.

    3. The new Zoe is not just a facelift -- AFAIK it has much improved technical specs as well.

  3. Curious that the Kona is selling much better than its Niro sibling in most markets, but it's the other way around in some. I wonder whether that's actual customer preference, or just different market allocations of the limited supply?...

    1. I think it depends a lot on the local importers willingness to sell/get allocation from the mothership

  4. I don't see the ID.3 as a competitor for the Zoe (or Peugeot 208). Although it should hopefully do better than the e-Golf or Leaf (thanks to better technology), it's essentially in the same category as those: a larger (more expensive), foreign car.

    (Also, the Corsa probably won't see meaningful sales in France, as it's essentially the same car as the Peugeot 208, just under a foreign brand...)

  5. Any numbers or estimates from the UK?

    1. Just realized i haven't posted anything about the UK for a while, so there might something about it in the coming days.