Saturday, March 7, 2015

USA February 2015

The current sales surprise 


Red Edition

6.748 plug-ins were sold in the US, an improvement over the previous month, but a 7% decrease over the same month last year, with the top three ending the month close to each other, with only 109 units separating the First (Nissan Leaf - 1.198) from the Third (BMW i3 - 1.089 units), a deserved mention to the little Bimmer, while the market is softening and has just entered the dreaded the Red Zone (12.573 sales YTD vs 12.740 last year), the german hatch has pulled its second best ever performance, with 1.089 sales, placing it in Third and with the top two not that far off, if BMW can work out the production constraints regarding carbon fiber, we could still see the i3 on the podium by the end of this year.

Behind the podium seats, we find the Chevy Volt, waiting for the new Gen to arrive, followed by the Energi brothers from Ford, with the MPV C-Max having surpassed this month the agonizing Prius Plug-In, falling into consecutive new lows (401 units in January, 397 now), while at the same time slipping down on the ranking (It's now #7).

Behind the Prius it appears the first of the "C" division (As in Compliance Division), with the Mercedes B-Class ED leading the pack, followed closely by the VW e-Golf, while in #10 we now have the Fiat 500e, which benefited from a sales stumble of the Smart Fortwo ED (Only 76 units sold), which dropped from #10 to #12.

In the "P" division (As in Premium Division), the BMW i8 continues to impress, selling 113 units and staying above the more vulgar Porsche Cayenne Plug-In (106 sales).

A final report on the manufacturers ranking, with four(!) brands fighting for Number One, Nissan is ahead (18% Share and 2.268 units), followed closely by Ford (17%, 2.152), Tesla (17%, 2.111) and BMW (16%, 1.957 units), this will be an entertaining fight that Chevrolet (#5, with 11% Share) will be looking to join once the 2nd Gen Volt is up and running.

PlUSAFeb.YTD%
1Nissan Leaf1.1982.26818
2Tesla Model S e)1.1102.11117
3BMW i31.0891.75914
4Chevrolet Volt6931.23510
5Ford Fusion Energi6031.0298
6Ford C-Max Energi4988937
7Toyota Prius Plug-In3977986
8Mercedes B-Class ED1093493
9Volkswagen e-Golf1303112
10Fiat 500e1172362
11Ford Focus Electric1452302
12
13
14
14
Smart Fortwo ED
Cadillac ELR
Chevrolet Spark EV
BMW i8
76
127
119
113
223
219
205
198
2
2
2
2
16
17
18
19
20
21
22

Porsche Cayenne Plug-In
Kia Soul EV
P. Panamera Plug-In
Porsche 918
Honda Accord Plug-In
Toyota RAV4 EV
Mitsubishi I-Miev

106
48
40
14
12
2
2

189
117
101
48
40
9
5

2
1
1
0
0
0
0


TOTAL6.74812.573100




Source: insideevs.com

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