Friday, December 25, 2015

Europe November 2015 (Updated)

Rookies Of The Year

Record Month Edition

It wasn't only the weather that stayed warmer than usual in Europe, hot plug-in sales reached a new all-time high in November, with a record 19.577 units were sold, up 14% regarding the previous month and an impressive 115% YoY, with nearly 160.000 registered until now, total YTD sales are headed for 150k 170k 180-190k units this year, a significant departure over the 100k registered in 2014.

Looking at the monthly models ranking, the Mitsu Outlander PHEV is fully profiting from the restyled version, selling 2.876 units, its best result since March, comfortably ahead of the Number Two, the Renault Zoe, with 2.041 units, followed by the Tesla Model S, Third with 1.425 sales.

Outside the podium seats, we have the VW Golf GTE (1.416 units) in Fourth, followed by the Star of the Month, the BMW i3, that has registered 1.287 units, beating its previous record by over 100 units (1.125 units last August).

As for the Good Ol' Nissan Leaf, the waiting for the 30kWh version is clearly visible, with sales down to just 752 units, we have to go back more than two years (March 2013, 671 units) to see such a low level of sales coming from the japanese hatch...

Some models outside the Top 5 deserve a mention, the recent VW Passat GTE ended the month just outside the Top 5, at #6 with 1.247 units, while the Mercedes C350e had a spike in sales, rising to #8 with 939 units, whereas the long-running champion of the D-Segment/midsize class, the Volvo V60 Plug-In, also had a remarkable result, registering 722 units, its best result in two years!

Another hot segment is the Luxury SUV, where the Volvo XC90 T8 Plug-in Hybrid (731 sales) left the once undisputed leader, Porsche Cayenne Plug-in (309 units) miles behind, while the other rising star, the BMW X5 40e PHEV (461 sales), also has beaten the Cayenne by a wide margin.

PlModelSales  
1Mitsubishi Outlander PHEV2.876
2Renault Zoe2.041
3Tesla Model S
1.425   
4VW Golf GTE
1.416
5BMW i31.287


Looking at the YTD ranking, the major change is the Renault Zoe ascending to the Second Place, switching positions with the Nissan Leaf, that dropped to #3, its worst position since February.

But it's below the Top 10 that things really become interesting: The Mercedes C350e climbs one position to #12, while the rising star Volkswagen Passat GTE jumped an additional four positions, this time to #17, will this be the 2016 D-Segment/midsize class Best Seller?

The Volvo XC90 T8 Plug-In joined the ranking at an impressive #23, already beating the direct competitor, the BMW X5 40e Plug-In, itself up four positions to #25.

In the brands ranking, Volkswagen is stable in the lead of Europe's EV Manufacturers Throne (19%, up 1%), followed by Mitsubishi (16%) in Second and Renault in Third, with 13%, while Nissan is #4, with 11%, down 1% share.

PlEuropeNov.2015%'14Pl
1Mitsubishi Outlander PHEV2.87624.829161
2Renault Zoe2.04115.556103
3Nissan Leaf75214.64992
4Volkswagen Golf GTE1.41614.071922
5Tesla Model S1.42513.31584
6Volkswagen e-Golf96710.52679
7Audi A3 e-Tron1.06510.185619
8BMW i31.2879.84365
9
10
11
Volvo V60 Plug-In
Kia Soul EV
Renault Kangoo ZE
722
722
517
5.065
4.830
3.542
3
3
2
7
23
8
12Mercedes C350e9393.4422N/A
13Porsche Cayenne Plug-In3092.969228
14Nissan e-NV200 / Evalia2652.782212
15
16
17
18
19
Mercedes B-Class ED
Volkwagen e-Up!
Volkswagen Passat GTE
BMW i8
Smart Fortwo ED
237
148
1.247
118
224
2.583
2.525
2.329
1.917
1.959
2
2
1
1
1
29
6
N/A
15
10
20
21
22
23
24
25
26
27
28
29
30
Renault Twizy
Peugeot iOn
Bolloré Blue Car
Volvo XC90 T8 Plug-In
Citröen C-Zero
BMW X5 40e
Mitsubishi I-Miev
Ford C-Max Energi
Mercedes S500e
Toyota Prius Plug-In
Porsche Panamera Plug-In
139
 104
130
731
163
444
39
141
71
45
35
1.882
1.377
1.083
1.020
976
835
703
692
698
665
561
1
1
1
1
1
1
0
0
0
0
0
11
21
13
N/A
20
N/A
17
N/A
31
14
18

TOTAL19.596159.409100

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