Wednesday, December 9, 2015

USA November 2015

Now, where is that Nissan Leaf?





Recovery Edition

For the first time since June, numbers ended above the 10.000 units, with sales 8% above last year result, but it will be hard to turn numbers into the black this year, as we would need that December would need to have more than 18.000 registrations to surpass last result. Impossible? No. Difficult to achieve? Yes...

Tesla has delivered a positive month, around 3.000 units (Year best and up 146% YoY), while the  Second Generation Chevrolet Volt has seen another positive result, with 1.980 units, although still far from the 2.961 units recorded in October 2012.

As for the other member of the four-digit club, the Nissan Leaf, the 1.054 units represented its worst performance in 33(!) months, once again, consumers waiting for the 30kWh version are the reason for this sales dive.

Looking at the rest of the ranking, no big surprises in the top spots, aside from a year best from the Ford Fusion Energi (944 units) and another personal best for the Porsche Cayenne Plug-In, probably spiked by...

...The brilliant arrival of the BMW X5 Plug-In, the luxury SUV sold 167 units, thus beating in November the class-leader Porsche Cayenne Plug-In, all while climbing one position to #19.

There was a new arrival last month, with Hyundai launching its first plug-in car ever, the Sonata, and starting with 15 units. Compliance vehicle or a real contender for the Ford Fusion Energi? 2016 should answer that.

In the manufacturers ranking, the leader Tesla (20%, up 1%) distanced itself a bit further from the Second Placed Ford (18%), and the #3 Nissan (16%) now has Chevrolet (15%) running closer every day.

PlUSANov.YTD%
1Tesla Model S e)2.95020.16820
2Nissan Leaf1.05415.92216
3Chevrolet Volt (1)1.98013.27913
4BMW i37239.6029
5Ford Fusion Energi9448.6929
6Ford C-Max Energi6397.6968
7Fiat 500e3905.9296
8Toyota Prius Plug-In444.1694
9Volkswagen e-Golf4723.6234
10Chevrolet Spark EV1662.4772
11Mercedes B-Class ED411.8092
12
13
14
15
BMW i8
Ford Focus Electric
Smart Fortwo ED
Porsche Cayenne Plug-In
118
93
178
121
1.609
1.486
1.208
1.019
2
1
1
1
16
17
18
19
20
21
22
23
24
25
26
26
28
29
Kia Soul EV
Cadillac ELR
P. Panamera Plug-In
BMW X5 40e Plug-In
Porsche 918
Mitsubishi I-Miev
Mercedes S550e
Honda Accord Plug-In
Bolloré Blue Car
Toyota RAV4 EV
Tesla Model X
Hyundai Sonata Plug-In
Volvo XC90 T8 PHEV
Honda Fit EV
83
67
33
167
2
4
21
1


5
15
7

919
889
391
362
203
106
83
63
50
17
15
15
12
2
1
1
0
0
0
0
0
0
0
0
0
0
 0
0

TOTAL10.318101.755100

e) Estimate

(1) - First and Second generations combined.


Source: insideevs.com; greencarreports.com; Good Car Bad Car

Tesla vs The Others

As Elon Musk pointed out, the real competition of Tesla aren't other EV's, but the ICE best selling models, so let's look how the Model S stands in its own domestic market (1)



PlModelNov.
1Mercedes E-Class4.751
2BMW 5-Series4.646
3Tesla Model S2.950
4Lexus GS2.174
5Audi A61.582
  
This month, the Model S stayed firm in Third, behind from the leaders Mercedes E-Class and BMW 5-Series, but ahead of the Audi A6, or the Lexus GS.

(1) - Unlike markets across the pond, the full-size car market in the US is much more diversified, with Chevy Impalas, Malibu's, Chrysler 300, Dodge Chargers, etc, all theoretical adversaries to the Model S, but Tesla's direct competition isn't there, so the Model S is only compared with cars with similar price and concept.

5 comments:

  1. Mercedes S-class 1,856
    BMW 7-series 1,045 (first full month)
    Telsa model-S 2,950

    so Tesla is about equal to the combined sales of the top 2 entrants its bench-marked against.

    ReplyDelete
    Replies
    1. True, but the real competitors for the Model S are the BMW 5-Series / Merc E-Class.

      Delete
  2. Do we have reached 1.000.000 EVs total worldwide this year ??
    THAT would be a Milestone !!

    ReplyDelete
    Replies
    1. We have surpassed the 1.000.000 EV's volume last September, as for 1M in one year, i would say that i could happen around 2017/18.

      Delete
    2. Thank you Jose for the information. And thank you for your great work!!!

      Delete