Tuesday, February 16, 2016

Norway January 2016



BMW i3 and Renault Zoe Shine Edition

The general performance of the Norwegian EV market continues to amaze, there were 2.889 EV's sold, up 29% YoY, with the EV Share shooting to 26%, an interesting fact is that PHEV's continue to win share, now at 27% vs 25% in 2015 and only 10% in '14. Maybe the fact that many charging points becoming overcrowded might have something to do with this...
  
Looking at the models ranking, the e-Golf stayed in the lead for the tenth consecutive month, with the BMW i3 in Second (294 units) and Leaf ending in Third, a rather disappointing month, selling 284 units, down 25 on the 309 registered in January '15.

The Renault Zoe sold a surprising 197 units, up 150% YoY, which confirms that the french hatch has reached its full sales potential and is ready to go head-to-head with its B-Segment nemesis, the i3.

Final mention for the good reception of the BMW X5 40e (119 sales) and Volvo XC90 T8 (104), endangering the long rule of the Outlander PHEV (121) in SUV-land.

Looking at EV's in the general ranking, besides the usual lead of the e-Golf, the BMW i3 (#5) and Renault Zoe (#15) deserve a mention, with only the Toyota Yaris (#3, with 317 units) outselling them in the subcompact car class.

If we add the Leaf (#6 overall, #3 in C-Segment, behind the Toyota Auris) and the A3 e-Tron (#16 overall #4 in the C-Segment), to the three above mentioned, we have five plug-ins in the Norwegian Top 20!

Looking at the manufacturers ranking, Volkswagen (31%) continues in the lead, followed at a distance by BMW (14%) and Nissan (12%).

PlNorwayJan.YTD%'15Pl
1Volkswagen e-Golf629629221
2BMW i3294294105
3Nissan Leaf284284103
4Renault Zoe19719798
5Audi A3 e-Tron19119167
6Volkswagen e-Up!14114169
7Mitsubishi Outlander PHEV12112154
8BMW X5 40e PHEV119119419
9Volvo V60 Plug-In115115412
10
11
Tesla Model S
Volvo XC90 T8 PHEV
105
104
105
104
4
3
2
N/A
12Mercedes C350e9494322
13
14
15
16
17
18
19
20
21
22
23
24
25
25
27
27
29
29
31
Mercedes B250e
Nissan e-NV200 / Evalia
Volkswagen Golf GTE
Kia Soul EV e)
Peugeot iOn
Citröen C-Zero
Renault Kangoo ZE
Porsche Cayenne Plug-In
Mercedes GLE500e
Volkswagen Passat GTE
Peugeot Partner EV
BMW i8
Mitsubishi I-Miev
Smart Fortwo ED
Ford Focus Electric
Porsche Panamera Plug-In
Mercedes S500e
Toyota Prius Plug-In
Citröen Berlingo EV
92
77
66
50
45
33
31
27
24
18
7
6
4
4
3
3
2
2
1
92
77
66
50
45
33
31
27
24
18
7
6
4
4
3
3
2
2
1
3
2
2
2
1
1
1
1
1
1
0
0
0
0
0
0
0
0
0
10
14
6
11
13
16
17
24
27
20
18
25
15
21
26
N/A
30
28
23

TOTAL2.8892.889100


e) Estimate



Source: ofvas.no, elbil.no

13 comments:

  1. "Maybe the fact that many charging points becoming overcrowded might have something to do with this..."

    No I do not think that is the reason why the PHEV's continue to win share :-)
    I rather think it is that today's EVs suits best as car number 2, and there are limits to how big this market is. Moreover, taxes for PHEVs has become more favorable, as well as it now is more models of PHEV to choose among.

    ReplyDelete
  2. i wanna be norwegian, despite of cold

    ReplyDelete
  3. In January VAG-Group built about 50 plug-ins per day for the norwegian market alone! Time do electrify all MQB´s (Beetle, TT, Leon, Oktavia, Tiguan, A3,...) , don´t you think?

    ReplyDelete
    Replies
    1. I agree, an electric Beetle would be a sweet car to have, one that i would buy! (In red, sports tuned and "Electric" written on the side, with "Porsche Carrera" font)

      The A3 e-Tron already exists and the Tiguan GTE is coming this year.

      As for the Leon and Octavia...Despite Seat and Skoda best efforts to convince VW to allow plug-ins in their line-up, the answer until now has been a resounding "Nein!". Maybe in the future...

      Delete
    2. I wonder if it is due to component supply issues (batteries?) and therefore VW group using what parts they have on the more expensive, and presumably higher margin, brands?

      Delete
  4. Can please someone find an explanation to why post after post, we keep reading the association of an A segment car to a B segment car?
    Surely from the price point there is no comparison.
    The Yaris is from the same segment as the Zoe, even considering that the former has no Plug-in capability and the E-mode range is ridiculous.

    ReplyDelete
    Replies
    1. Dear anonymous reader, which A segment car are you referring to?

      Regarding the comparison between the Toyota Yaris and Renault Zoe (And BMW i3, for that matter), it is to put the Zoe / i3 performance in context, in Norway, we have come to a point where the best selling EV's are already appearing in top positions on the general ranking, and that was just an example.

      Delete
  5. For A segment car I mean Renault Zoe and Toyota Yaris. The VW e-Golf, Ford Focus EV and BMW i3 belong to the B segment.
    Do not know which metrics you use José, but I also find odd a blog with the naming EV Sales Blog drifting about hybrid cars that have near ZERO pure electric range, why not just keep talking about real EV vehicles?

    ReplyDelete
    Replies
    1. Mmmm...So the Zoe and Yaris belong to the A segment, eh?

      And the Renault Twingo and Toyota Aygo? To which segment do they belong?

      "...why not just keep talking about real EV vehicles?" - Because EV's don't live in isolation, they are part of greater market, where ICE rule and i believe it is interesting for everyone interested in EV's to know how they are regarding the general market, in the Norway specific case it is important to know that EV's are not a niche anymore for tekkies and tree-huggers, but a valuable option for mainstream buyers.

      After all, we all know EV's will replace ICE's, the question is how fast, and these comparisons help people to respond to that question.

      Oh, and for me the Toyota Yaris is just another regular ICE car, i mentioned it not because it was hybrid, but because it was the best selling car of its class (B-Segment).

      Delete
    2. Sometimes I wish there were a down-vote button in here. If you have nothing of value to add why not just ignore the urge to post?

      Delete
  6. Okay, lets agree to disagree.
    FYI, anything below A class is branded as sub-A, like A1, AA1.

    Otherwise, which class belongs the Think City or Tazzari Zero?

    The Yaris, C3, 208 or the likes are A-Class cars.
    Do not know if you are aware of it, but the Zoe sits on the same platform as the Clio.

    B-class cars are the ones that fall in the Golf, Megane, BMW 1-series, M-B A-class.

    C-class cars are the ones that fall in the BMW 3-series, Volvo S60, Skoda Superb, Ford Mondeo, Lexus IS

    D-class are are the ones that fall in the Audi A6, new Volvo S90, M-B E&CLS class, Tesla Model S

    But, of course you can still say that the Renault Zoe (25K Eur) is in the same class as the BMW i3 (40K Eur), and as for the ICE's being replaced by EV's I will be here in 2050 to see that happening.
    I am driving EV's and ICE's as of now and do not rule out any of each in favour of the other, each to their due application.

    ReplyDelete
    Replies
    1. Resisant member are you, ehh? Jose compares EVs to ICEs. Everyone is doing the same if you calculate market share of EVs. Jose is doing analysis a little bit deeper, which is great.

      Why should it be bad to compare sales numbers of the most selling cars (regardless of class)?

      Delete