Wednesday, June 8, 2016

Norway May 2016

Tough life for these two EV's

The Rise and Rise of PHEV's Edition

In May there were 3.340 EV's sold, up 23% YoY, with the EV Share slightly down to 29,3%, with the bulk of growth coming from PHEV's, which have grown 132% YoY, while on the same period, BEV's have seen their sales drop by 24%.

Have Norwegians suddenly converted to PHEV's?

I believe the strongest reason for this has to do with buyers holding off for the increased range BEV's, coming in the last quarter of the year, so expect for BEV's to continue dropping until then, followed by record months later in the year.

Looking at the EV monthly models ranking, the Mitsubishi Outlander PHEV (490 units) was once again the Monthly Best Seller, the second third consecutive time a plug-in hybrid wins that honor, with two other PHEV's appearing in the ranking: The Passat GTE was Third with 313 units, while its smaller relative, the VW Golf GTE, was Fifth with 268 units.

The VW e-Golf continues on the downward trend, with 300 units registered, less than half (606) of what registered twelve months ago, the improved range is still a few months away, so expect this slowing sales trend to continue throughout the year.

PlModelSales  
1Mitsubishi Outlander PHEV490
2Nissan Leaf320
3Volkswagen Passat GTE313
4Volkswagen e-Golf300
5
Volkswagen Golf GTE
268

Looking at the Year-to-date EV ranking, the main news were Mitsubishi Outlander PHEV reaching the Second Position, pushing the Nissan Leaf to Third Place, at this pace it won't be surprising that the japanese SUV reaches soon the First Position, which would be something unheard of for a PHEV in Norway.

A special mention for the good numbers presented by two Mercedes: The B250e registered 167 units (Year Best), jumping three positions to #10, while the GLC350e registered 161 units right in its second month in the market, leaving good indications that the Three-Pointed-Star automaker might have a winner here.

Looking at the manufacturers ranking, Volkswagen (32%) continues in the lead, followed at a distance by Nissan (14%) and Mitsubishi (13%, up 1%), while BMW (11%) on the lookout for a slip from the adversaries to join the podium.

PlNorwayMayYTD%'15Pl
1Volkswagen e-Golf3002.554141
2
Mitsubishi Outlander PHEV
4902.322124
3Nissan Leaf 3202.274123
4Volkswagen Golf GTE2681.820106
5BMW i31201.05465
6
7
Tesla Model S
Audi A3 e-Tron
156
143
957
955
5
5
2
7
8
9
Volkswagen Passat GTE
Renault Zoe
313
64
931
832
5
4
20
8
10Mercedes B250e167583310
11BMW X5 40e100571319
12
Kia Soul EV
77531311
13Volkswagen e-Up9951639
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
34
Volvo V60 Plug-In
Mercedes C350e
BMW 225xe Active Tourer
Volvo XC90 T8 
Nissan e-NV200 / Evalia
Mercedes GLC350e
Peugeot iOn
Citröen C-Zero
BMW 330e
Mercedes GLE500e
Mitsubishi I-Miev
Renault Kangoo ZE
Porsche Cayenne Plug-In
Peugeot Partner EV
Smart Fortwo ED
BMW i8
Ford Focus Electric
Citröen Berlingo EV
Renault Twizy
Mercedes S500e
Porsche Panamera Plug-In
Toyota Prius Plug-In
50
98
120
64
41
161
12
19
37
17
68
4
9
16
4
1
1


1


394
390
360
348
332
198
158
122
109
95
86
67
65
54
29
20
19
7
5
4
3
3
2
2
2
2
2
1
1
1
1
1
0
0
0
0
0
0
0
0
0
0
0
0
12
22
N/A
N/A
14
N/A
13
16
N/A
27
26
17
24
18
15
25
21
23
29
30
N/A
28

TOTAL3.34018.768100



Models breakdown by Fuel Source

The percentage of plug-ins in the general ranking is so significant, that we've decided to make a separate table for the breakdown of models by fuel source:

PlModelSales  
1Mitsubishi Outlander PHEV490
2Volkswagen Golf ICE486
3Toyota Yaris483
4Toyota Auris448
5
6
7
8
9
10
Toyota RAV4
Skoda Octavia
Nissan Leaf
Volkswagen Passat GTE
Volkswagen e-Golf
Volkswagen Golf GTE
414
344
320
313
300
268

With 29% share, the EV's performance in the general ranking is becoming increasingly more relevant, of the 1.054 units sold by the leader VW Golf in May, only 486 didn't had a Plug.

If we split models by fuel source, the Mitsubishi Outlander PHEV just managed to be the best selling model, outselling the Golf ICE by only 4 units and the Toyota Yaris by 7.

The remaining four Plug-ins in the Top 10 are situated at the bottom, in #7 we have the Nissan Leaf, followed by three VW's: The #8 Passat GTE (Which managed to outsell the regular Passat's), the #9 e-Golf and #10 Golf GTE.

1 comment:

  1. The biggest reason for the PHEVs booming is the changed taxation of them making them cheaper than before. BEVs are still cheaper but since PHEVs are superior in most areas it's an easy choice for the Norwegians.
    The longer range BEVs will catch up a bit but the question is how much.

    ReplyDelete