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| Tesla is gobbling up Dutch sales |
Tesla shines in born-again BEV market
Known for being the PHEV capital of the World, the Dutch EV market had a 180º shift early this year, with the end of plug-in hybrid incentives, all-electric cars now represent 83% of all plug-in sales, one of the highest shares in the world.
Kind of feels like if the Dutch market had gone into the Dark Side in previous years and now it has been reborn as one of the best-selling BEV markets.
Kind of feels like if the Dutch market had gone into the Dark Side in previous years and now it has been reborn as one of the best-selling BEV markets.
This 180º turnaround had consequences, registrations dropped 30% YoY in March, to 822 units, it was the best result of 2017, but without the volume sales of PHEV's, numbers are doomed to drop significantly as the year advances.
Looking at March results, it was all about Tesla, with the Californian brand placing its two nameplates in the podium, the Model S was #1 with 228 units and the Model X was Third, with 140 (Best result since last September). It seems that Dutch buyers are turning to Tesla, thus compensating for the loss of fiscal incentives that big PHEV's had early this year.
Eventful surprises showed up in Second Place, with the Nissan Leaf finding the fountain of youth and registering 152 units (Best result in two years!), while the irregular Hyundai Ioniq Electric had another deliveries peak, registering 89 units.
Interestingly, the current sales champ in Europe, the Renault Zoe, was only Sixth, with 55 units, either the local importer is not doing its job properly or Renault is prioritizing other markets. Either way, #6 in the BEV born again Dutch market is not something to be proud about.
Pl
|
Model
|
Sales
|
1
|
Tesla Model S
|
228
|
2
|
Nissan Leaf
|
152
|
3
|
Tesla Model X
|
140
|
4
|
Hyundai Ioniq Electric
|
89
|
4
|
BMW i3
|
80
|
Looking at the YTD ranking, the Tesla Model S is cementing its leader status, while the Nissan Leaf climbs to Second, dropping the BMW i3 to Third.
The Renault Zoe did worse, dropping two positions to #6, switching positions with the Tesla Model X, now looking for a podium seat in the next sales peak (June).
The Renault Zoe did worse, dropping two positions to #6, switching positions with the Tesla Model X, now looking for a podium seat in the next sales peak (June).
Outside the top six BEV's, the only model to deserve a mention is the arrival of the Second Generation Prius Plug-In, with 11 units, a model that would have sold like hot cakes last year, but now..The 2012 Bronze medalist will be lucky if it breaks the Top 10.
In the manufacturers ranking, the Tesla is head and shoulders in the lead (33% share, up 8%), followed by the new Second Placed Nissan (15%, up 2%), with BMW (13%, down 2%) now closing the podium.
Pl
|
Netherlands
|
March
|
YTD
|
%
|
'16Pl
|
1
2
|
Tesla Model S
Nissan Leaf |
228
152
|
446
294 |
22
14
|
5
13
|
3
|
BMW i3
|
80
|
238
|
12
|
14
|
4
|
Tesla Model X
|
140
|
228
|
11
|
15
|
5
6
7
8
9
10
11
12
|
Hyundai Ioniq Electric
Renault Zoe
Volvo XC90 PHEV
Volkswagen Passat GTE
Mercedes GLC350e
Mercedes B250e
Nissan e-NV200 / Evalia Porsche Cayenne Plug-in |
89
55
13
10
7
10
2
|
200
175
83
44
35
26
25
23
|
10
9
4
2
2
1
1
1
|
23
17
3
1
31
20
16
22
|
13
13 |
Audi Q7 e-Tron
Volkswagen e-Up! |
1
11 |
19
19 |
1
1 |
6
24 |
15
15 15 18 |
Mercedes C350e
Kia Soul EV T. Prius Plug-In (Gen I&II) Mitsubishi Outlander PHEV |
1
2 11 |
15
15 15 14 |
1
1 1 1 |
4
27 25 7 |
19
|
BMW 225xe Active Tourer
|
2
|
13
|
1
|
11
|
20
|
Mercedes E350e
|
12
|
1
|
10
| |
21
21
21 |
Citröen C-Zero
BMW X5 40e
Audi A3 e-Tron | 2 |
10
10
10 |
0
0
0 |
38
26
12 |
24
|
BMW 330e
|
9
|
0
|
2
| |
25
25
27
27
29
29
31
32
33
|
Mercedes GLE500e
Volvo V60 Plug-In Volkswagen Golf GTE BMW 740e
Mercedes S500e
Peugeot iOn
BMW i8
Kia Optima PHEV
Volkswagen e-Golf |
3
1
2
2
1
1
|
8
8
7
7
6
6
4
2
1
|
0
0
0
0
0
0
0
0
0
|
30
9 8 18
35
34
29
21
19 |
TOTAL
|
822
|
2.029
|
100
|
Regular Hybrids + Plug-ins Ranking
Pl
|
Model
|
March Sales
|
1
|
Toyota C-HR Hybrid
|
414
|
2
|
Kia Niro
|
317
|
3
|
Tesla Model S
|
228
|
4
|
Toyota Auris Hybrid
|
198
|
5
|
Nissan Leaf
|
152
|
If we add regular hybrids to plug-ins, the surprise leadership of the Toyota C-HR Hybrid seems to be here to stay, followed by another trendy newcomer, the Kia Niro (Imagine how many sales will plug-in Niro's have), with the Tesla Model S in Third, the previous HEV best seller is now Fourth, with only 198 units.
Tesla Model S & Others
Pl
|
Model
|
March Sales
|
1
|
Volvo S/V90
|
315
|
2
|
BMW 5-Series
|
298
|
3
|
Tesla Model S
|
228
|
4
|
Mercedes E-Class
|
173
|
5
|
Audi A6
|
89
|
Looking at the E-Segment/full-size vehicles, the Volvo S/V90 stands firm in the leadership, with 315 units (When does the T8 version distribution starts, Volvo?), with the BMW 5-Series and the Tesla Model S completing the podium.
Tesla Model X & Others
Pl
|
Model
|
March Sales
|
1
|
Tesla Model X
|
140
|
2
|
BMW X5
|
52
|
3
|
Volvo XC90
|
49
|
4
|
Jaguar F-Pace
|
32
|
5
|
LR Range Rover Sport
|
21
|
Big SUV's had a big hit with the end of PHEV incentives, to the benefit of the Tesla Model X, which now has the big advantage of being the only model eligible to plug-in incentives.
With this in mind, it won't be surprising if the Model X outsells its Model S sibling by the end of the year.
So a 2,2% share in March and 1,7% YTD for plugins. Like a pretty average western Europe market.
ReplyDeleteIt's sad to see a market collapse like this. Hopefully they can return to former glory soon and stop this dark period of weak sales.
To the above reply, rubbish. Whenever I speak to people about new cars, there's a huge interest in electric, especially the Model 3, Nissan Leaf and the new Opal/Chevy Bolt. The Renault, though, gets less traction and I think there are 2 elements that have been at fault.
ReplyDeleteFirst, the dealer network is terrible. The electric cars are separated from the normal cars, and not available at all dealers. The dealers are quite far apart - I'm at least a 40 minute drive to any of them — I'm in the centre of the Randstad, equidistant from Amsterdam and Utrecht, and we're the richest part of the country, yet no dealers nearby.
The worst part is the battery lease. In the UK, the lease ends at 7 years and you own the battery. In the Netherlands, it never ends. You never own the battery outright unless you buy it at the beginning....this single, stupid decision I think dooms Renault here, because above all, we want to know what we're buying at at the best price possible.