Saturday, April 8, 2017

Netherlands March 2017

Related image
Tesla is gobbling up Dutch sales


Tesla shines in born-again BEV market

Known for being the PHEV capital of the World, the Dutch EV market had a 180º shift early this year, with the end of plug-in hybrid incentives, all-electric cars now represent 83% of all plug-in sales, one of the highest shares in the world.

Kind of feels like if the Dutch market had gone into the Dark Side in previous years and now it has been reborn as one of the best-selling BEV markets.

This 180º turnaround had consequences, registrations dropped 30% YoY in March, to 822 units, it was the best result of 2017, but without the volume sales of PHEV's, numbers are doomed to drop significantly as the year advances.

Looking at March results, it was all about Tesla, with the Californian brand placing its two nameplates in the podium, the Model S was #1 with 228 units and the Model X was Third, with 140 (Best result since last September). It seems that Dutch buyers are turning to Tesla, thus compensating for the loss of fiscal incentives that big PHEV's had early this year.

Eventful surprises showed up in Second Place, with the Nissan Leaf finding the fountain of youth and registering 152 units (Best result in two years!), while the irregular Hyundai Ioniq Electric had another deliveries peak, registering 89 units.

Interestingly, the current sales champ in Europe, the Renault Zoe, was only Sixth, with 55 units, either the local importer is not doing its job properly or Renault is prioritizing other markets. Either way, #6 in the BEV born again Dutch market is not something to be proud about.  

Pl
Model
Sales  
1
Tesla Model S
228
2
Nissan Leaf
152
3
Tesla Model X
140
4
Hyundai Ioniq Electric
89
4
BMW i3
80

Looking at the YTD ranking, the Tesla Model S is cementing its leader status, while the Nissan Leaf climbs to Second, dropping the BMW i3 to Third.

The Renault Zoe did worse, dropping two positions to #6, switching positions with the Tesla Model X, now looking for a podium seat in the next sales peak (June).

Outside the top six BEV's, the only model to deserve a mention is the arrival of the Second Generation Prius Plug-In, with 11 units, a model that would have sold like hot cakes last year, but now..The 2012 Bronze medalist will be lucky if it breaks the Top 10.

In the manufacturers ranking, the Tesla is head and shoulders in the lead (33% share, up 8%), followed by the new Second Placed Nissan (15%, up 2%), with BMW (13%, down 2%) now closing the podium.

Pl
Netherlands
March
YTD
%
'16Pl
1
2
Tesla Model S
Nissan Leaf
228
152
446
294
22
14
5
13
3
BMW i3
80
238
12
14
4
Tesla Model X
140
228
11
15
5
6
7
8
9
10
11
12
Hyundai Ioniq Electric
Renault Zoe
Volvo XC90 PHEV
Volkswagen Passat GTE
Mercedes GLC350e
Mercedes B250e
Nissan e-NV200 / Evalia 
Porsche Cayenne Plug-in
89
55
13

10
7
10
2
200
175
83
44
35
26
25
23
10
9
4
2
2
1
1
1
23
17
3
1
31
20
16
22
13
13
Audi Q7 e-Tron
Volkswagen e-Up!
1
11
19
19
1
1
6
24
15
15
15
18
Mercedes C350e
Kia Soul EV
T. Prius Plug-In (Gen I&II)
Mitsubishi Outlander PHEV
1
2
11

15
15
15
14
1
1
1
1
4
27
25
7
19
BMW 225xe Active Tourer
2
13
1
11
20
Mercedes E350e

12
1
10
21
21
21
Citröen C-Zero
BMW X5 40e
Audi A3 e-Tron


2
10
10
10
0
0
0
38
26
12
24
BMW 330e

9
0
2
25
25
27
27
29
29
31
32
33
Mercedes GLE500e
Volvo V60 Plug-In
Volkswagen Golf GTE
BMW 740e
Mercedes S500e
Peugeot iOn
BMW i8
Kia Optima PHEV
Volkswagen e-Golf
3
1

2


2
1
1
8
8
7
7
6
6
4
2
1
0
0
0
0
0
0
0
0
0
30
9
8
18
35
34
29
21
19
TOTAL
822
2.029
100
       





































          

Source: RAI Vereniging



Regular Hybrids + Plug-ins Ranking


Pl
Model
March Sales  
1
Toyota C-HR Hybrid
414
2
Kia Niro
317
3
Tesla Model S
228
4
Toyota Auris Hybrid
198
5
Nissan Leaf
152

If we add regular hybrids to plug-ins, the surprise leadership of the Toyota C-HR Hybrid seems to be here to stay, followed by another trendy newcomer, the Kia Niro (Imagine how many sales will plug-in Niro's have), with the Tesla Model S in Third, the previous HEV best seller is now Fourth, with only 198 units. 



Tesla Model S & Others




Pl
Model
March Sales  
1
Volvo S/V90
315
2
BMW 5-Series
298
3
Tesla Model S
228
4
Mercedes E-Class
173
5
Audi A6
89

Looking at the E-Segment/full-size vehicles, the Volvo S/V90 stands firm in the leadership, with 315 units (When does the T8 version distribution starts, Volvo?), with the BMW 5-Series and the Tesla Model S completing the podium.




Tesla Model X & Others




Pl
Model
March Sales  
1
Tesla Model X
140
2
BMW X5
52
3
Volvo XC90
49
4
Jaguar F-Pace
32
5
LR Range Rover Sport
21

Big SUV's had a big hit with the end of PHEV incentives, to the benefit of the Tesla Model X, which now has the big advantage of being the only model eligible to plug-in incentives.

With this in mind, it won't be surprising if the Model X outsells its Model S sibling by the end of the year.


2 comments:

  1. So a 2,2% share in March and 1,7% YTD for plugins. Like a pretty average western Europe market.

    It's sad to see a market collapse like this. Hopefully they can return to former glory soon and stop this dark period of weak sales.

    ReplyDelete
  2. To the above reply, rubbish. Whenever I speak to people about new cars, there's a huge interest in electric, especially the Model 3, Nissan Leaf and the new Opal/Chevy Bolt. The Renault, though, gets less traction and I think there are 2 elements that have been at fault.

    First, the dealer network is terrible. The electric cars are separated from the normal cars, and not available at all dealers. The dealers are quite far apart - I'm at least a 40 minute drive to any of them — I'm in the centre of the Randstad, equidistant from Amsterdam and Utrecht, and we're the richest part of the country, yet no dealers nearby.

    The worst part is the battery lease. In the UK, the lease ends at 7 years and you own the battery. In the Netherlands, it never ends. You never own the battery outright unless you buy it at the beginning....this single, stupid decision I think dooms Renault here, because above all, we want to know what we're buying at at the best price possible.

    ReplyDelete