Sunday, June 25, 2017

Italy May 2017

Image result for Mini Countryman PHEv
A Mini not-so-mini

Mini Countryman PHEV lands with a bang 

Last month the Italian EV market surged 53%, to 359 units, pulling the YTD tally to 1.671 units (+31% YoY) and the PEV share to 0.2%.

While growth is always good, especially in a stagnant market like this one, it is sad to see that this previously BEV-predominant market now has PHEVs winning the majority of sales (55%).

Looking at the models ranking, the top positions are not that different from last year, with the Nissan Leaf in #1 and the BMW 225xe Act. Tourer Second, but the Top 10 has seen the arrival of three Crossover/SUVs, with the trendy Mercedes GLC350e climibing to Third Place and the Tesla Model X to #7.

But the real news in May was the thundering arrival of the Mini Countryman PHEV, with a record 67 units in its debut month, allowing it to jump immediately to #8, considering the success of its relative BMW 225xe AT, with whom it shares the mechanical bits, i wouldn't be surprised to see it reach the podium soon or even become the 2017 Best Seller of the Year.

A mention to the Tesla Model S, delivering 24 units last month, a new all-time best result for an off-peak month, a recurring trend this month in Europe, which might antecipate a super month for the American brand in June. Or is it that Tesla is now delivering their cars in more uniform way? Let's wait for June to find out.

Looking at the manufacturers ranking, BMW is in the lead, with 37%(!) share, followed by Nissan (21%), and Mercedes (18%). 

With Mini already with 6% share, the BMW Group is likely to have over 50% share in this market soon.

Pl
ItalyMay     YTD%'16Pl
1Nissan Leaf 27237201
2
3
4
5
BMW 225xe Active Tourer 
Mercedes GLC350e 
BMW i3 
Renault Zoe
29
33
28
43
196
165
151
143
16
14
13
12
2
25
5
6
6
7
8
Tesla Model S
Tesla Model X 
Mini Countryman PHEV 
24
13
67
120
69
67
10
6
6
4
26
N/A
9
Citröen C-Zero 1585
8
10
11
12
Audi A3 e-Tron
Volvo V60 Plug-In 
BMW 330e
15
2
3
49
45
40
4
4
3
19
20
9
13
14
15
16
17
18
19
20
21
22
Volvo XC90 T8
Audi Q7 e-Tron
BMW X5 40e
BMW 740e
Mitsubishi Outlander PHEV
Volkswagen e-Up!
Citroen E-Mehari
Volkswagen Golf GTE
Kia Optima PHEV
Porsche Cayenne Plug-in
5
5
4
5
4
7

7
1
3
37
31
30
29
24
21
18
17
15
14
3
3
2
2
2
2
1
1
1
1
12
24
13
21
10
18
33
7
30
20
23Mercedes C350e613136
24
25
25
25
Mercedes B250e
Mercedes E350e
Nissan e-NV200 / Evalia 
Volkswagen Passat GTE 
5
4
3
3
11
10
10
10
1
1
1
1
11
N/A
17
14
28Mercedes GLE500e19127
29
30
31
31
33
33

BMW 530e
Peugeot iOn
Volkswagen e-Golf
BMW i8
Toyota Prius PHV
Hyundai Ioniq Electric
Others
3

3
1
3

1
8
5
4
4
3
3
5
1
0
0
0
0
0
0
N/A
17
35
19
N/A
N/A


TOTAL3591.671100


Source: greenstart.it; unrae.it

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