I wasn't surprised when i read that the presentation of the Tesla Model 3 lead to an increase
in Model 3 reservations, ditto for the Model X (More mainstream media coverage, leading to even more brand awareness), but also more reservations for Model S?....
Now that's news!
This is a car that is on the roads since 2012 against its younger, cheaper, sibling that was just launched...
Thing is, when you think about it, the Model 3 isn't that cheap once you spec it properly.
Base Price: $35,000
Any colour aside from black: +$1,000
Some nice rims (Base ones are colour sensitive): +$1,500
Upgrade Interior (I mean, a car in this class without Auto Dimming? Really?): +$5,000
Long Range battery (Because 220 miles is less than the nasty little Bolt...): +$9,000
Which gives you the nice figure of...$51,500.
And that's without AutoPilot stuff.
A big pill to swallow for the middle class, but not that bad for the current typical Tesla customer, right?
Well, if you have the cash for the specced Model 3, you might as well think about the Model S 75, that for $69,500, gives you an (even) faster car (0-60 in 4,3 secs vs 5,1), a bit less range (249 vs 310), AND a hatchback with plenty of space inside!
And unlimited Supercharging!
And a decent interior!
And air suspension!
Oh, and did i mentioned it has a hatchback? Ok, ok...Rear Liftgate...
If you add up all that, the #18,000 difference between both cars starts to be justified and you start to have doubts on which to choose, yes, you get less range on the S, but on the other hand, with unlimited Supercharging, that's not really a hassle, right?
Long story short, considering the above, i think some customers just went: "Hey, why should i wait for this Model 3, if the larger Model S is available and not that more expensive?"
If the volume of these customers is significant, we will surely find out on the September results and see how will the Model S behave then, up, down or so so?