Mitsubishi Outlander PHEV wins 5th title in a row, but Hyundai wins Manufacturers
Plugins remain a hot item in New Zealand, last month, 92 units were sold in New Zealand, up 31% YoY, pulling the year result to a record 1,523 units, and placing the final 2018 PEV Share at 1.4%, more than double of last year result (0.6%). Will we see it reach 3% in 2019?
Looking at the models ranking, the 2018 Models title remained in the
hands wheels of the Mitsubishi Outlander PHEV, that thanks to the arrival of the revised MY 2019 version, scored a record 300 deliveries in 2018, making this year title, its Fifth in a row.
The runner-up spot went again for the Hyundai Ioniq Electric, slightly improving on the 2017 result (221 vs 206), while the last place of the podium has the Tesla Model X winning its first Medal, with 146 deliveries, while its older sibling, the Model S, saw its registrations drop 16% in 2018, ending the year in #6. Is the Tesla Model 3 long shadow also hitting the Model S in New Zealand? More on that later…
Elsewhere, two fresh faces have made an impression, with the Toyota Prius PHEV shooting to #4 in its first year on the market (at the expense of the regular HEV version, that suffered heavy losses this year), while the Hyundai Kona EV ended the year in #7, despite having only landed on the second half of the year.
In the Manufacturers ranking, Hyundai was the surprise winner, with 25% share, placing three models in the Top 10, while the seven times Best Selling Manufacturer Mitsubishi dropped to Second Place (20%), and Tesla (17%) took the last place of the podium.
Looking into 2019, the Outlander PHEV will have a hard time to renew its Best Seller title, as the Hyundai Kona EV will build on the current performances and try to replace it on the leadership, while the Tesla Model 3, set to land on the second half of the year, should win enough deliveries to have a shot at #1.
But even if the Japanese SUV wins in 2019, the 2020 Models title should go the Tesla Model 3, as it benefits from its first full deliveries year, possibly reaching some 900 deliveries by that time.