Ford Kuga Craze in booming market (20% share!)
Plugin sales are going through the roof this year, with 14,818 units so far (+390%!), and the main culprit is the Ford Kuga PHEV, that in August was for the second time in a row the Best Selling model in the overall market, with 1.509 units!
Does anyone knows why Danes have all of the sudden fallen in love with Ford's crossover?...
The 4.122 Kuga PHEV registered this year would alone pull the plugin share to new heights, but the truth is that other models are also experiencing record sales, in this Top 10 alone, we have 3 new new highs, with the #7 Hyundai Kona EV registering 150 units last month, its Group sibling Kia Niro EV also scoring a record 141 deliveries, while the Peugeot 3008 PHEV recorded a best ever performance of 185 deliveries in August.
This group of brilliant results pulled the PEV share in August to 20% share, pulling the 2020 share to 12% last month, although one should notice that plugin hybrids are the majority of sales (65%), if we count only the 5.258 BEV registrations made this year, the EV share is just 4,2%...
It seems PHEVs are replacing diesel models as the company car default choice, hence the sudden rise of plugin hybrids.
Looking at the Best Sellers ranking, the Ford Kuga PHEV is high above anyone else, with this market being by far the most successful for the plugin crossover, while in 2nd we have last year's leader, the Tesla Model 3, that nevertheless, has seen its sales grow 29% YoY, so Tesla doesn't have much to complain about...
The last place of the podium is now in the hands of the Mitsubishi Outlander PHEV, a late bloomer in Denmark (it was #6 last year), that is experiencing its best moment so far in this market.
Below the podium, we have 3 Kias and 1 Hyundai, confirming the popularity of these brands in the market, while the Peugeot 3008 PHEV makes a surprise appearance in the Top 10, as PSA continues ramp up deliveries, as it tries to empty waiting lists.
Outside the table, a reference to the strong start of the Peugeot 208 EV, with 54 registrations in its landing month, while its French arch-rival, the Renault Zoe, scored 62 registrations, a new Year Best for the Renault nameplate.