Tesla Model 3 winner in August, but Kia Niro EV leader YTD
The Dutch automotive market is back in red (-22% YoY), but the plugin category continues on the fast lane (up 75% last month), thanks to 5,680 units in August, placing last month plugin share at 21% (16% BEV), and pulling the 2020 PEV share to 14% (10% BEV), well above last year result (6%).
Interestingly, it is the PHEV category that is pulling the share up, having jumped 382% last month, to 1,348 units, while BEVs grew just 47% last month...
Looking at last month sellers, we saw a close race between the Kia Niro EV and the Tesla Model 3, with this last one winning the August trophy and reaching the 6th position in the overall ranking, with the MG ZS EV closing the podium.
Outside the podium, the Renault Zoe ended the month in 4th, with a year best 290 units, while in 5th place we have the VW e-Golf, with 283 units, that despite being on the final months of its career, still has enough charge to show up among the Best Sellers, thus making a 100% BEV Top 5, the first since May.
Tesla Model 3
Kia Niro EV
SAIC MG ZS EV
Looking at the 2020 ranking, the Tesla Model 3 has reduced (slightly) the distance to the leader Kia Niro EV, to 212 units, so expect the sports sedan to recover the top spot in September, thanks to the expected high tide.
As spoiler alert, until the 5th of September, the Niro EV is winning by 120 to 104 units, so the Californian needs to step up its pace in the remaining of the month. Funny enough, the current Best Seller in September is the BMW i3(!), with 133 units...
After September, it's anyone's guess, because by then there will be another big player in the market, the VW ID.3, so Q4 should see an entertaining race to follow.
Elsewhere, first position change happened in #5, with the Volvo XC40 PHEV climbing one position, thus consolidating its Best Selling PHEV status, while the MG ZS EV also profited from the career end of the Opel Ampera-e (Euro-spec Chevrolet Bolt), to climb one spot, to #6.
A mention also to the rise of the Nissan Leaf, to #8, thanks to 220 deliveries, its best performance this year, while its French cousin, the Renault Zoe, jumped two positions, to 9th.
On the second half of the table, the Audi e-Tron was up to #14, thanks to 268 registrations, but the BMW X5 PHEV, its direct adversary in the race for the Best Selling Luxury model, also climbed, in its case to #16, so there might be changes in this particular race until the end of the year.
We have two new faces in the table, with the Peugeot 208 EV reaching #19, thanks to a record 240 units, while its German sibling, the Opel Corsa EV, joined the ranking in #20, with these two BEV additions, there are only 5 PHEVs in the table, the lowest number this year.
Outside the Top 20, there isn't much to talk about, the tiny Seat Mii EV scored 89 deliveries, that added to the 33 VW e-Up and 170 Skoda Citigo EV, adds a total of 292 registrations in August for the Bratislava-made triplets which, counted together, would place them in 3rd last month. Who said small EVs weren't a thing?